{"id":10824,"date":"2020-08-25T19:22:15","date_gmt":"2020-08-25T11:22:15","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=10824"},"modified":"2020-08-25T19:22:22","modified_gmt":"2020-08-25T11:22:22","slug":"%e5%93%81%e7%89%8c%e5%88%b0%e5%ba%95%e8%a6%81%e4%b8%8d%e8%a6%81%e8%87%aa%e5%bb%ba%e7%a7%81%e5%9f%9f%e6%b5%81%e9%87%8f","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/10824.html","title":{"rendered":"\u54c1\u724c\u5230\u5e95\u8981\u4e0d\u8981\u81ea\u5efa\u79c1\u57df\u6d41\u91cf?"},"content":{"rendered":"\n<p>\u79c1\u57df\u6d41\u91cf\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u7684\u6982\u5ff5\uff0c\u53ea\u662f\u5728\u5f53\u524d\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u75ab\u60c5\u65f6\u671f\u4f01\u4e1a \u7684\u589e\u2ed3\u7126\u8651\uff0c\u79c1\u57df\u6d41\u91cf\u662f\u4e00\u4e2a\u65b0\u7684\u6d41\u91cf\u673a\u4f1a\uff0c\u7ed9\u54c1\u724c\u63d0\u4f9b\u4e86\u53e6\u5916\u4e00\u79cd\u601d\u8003\u7ef4\u5ea6\u3002\u90a3\u4e48 \u79c1\u57df\u6d41\u91cf\u662f\u4ec0\u4e48\u5462&#8230;<\/p>\n\n\n\n<p>\u79c1\u57df\u6d41\u91cf\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u7684\u6982\u5ff5\uff0c\u53ea\u662f\u5728\u5f53\u524d\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u75ab\u60c5\u65f6\u671f\u4f01\u4e1a \u7684\u589e\u2ed3\u7126\u8651\uff0c\u79c1\u57df\u6d41\u91cf\u662f\u4e00\u4e2a\u65b0\u7684\u6d41\u91cf\u673a\u4f1a\uff0c\u7ed9\u54c1\u724c\u63d0\u4f9b\u4e86\u53e6\u5916\u4e00\u79cd\u601d\u8003\u7ef4\u5ea6\u3002\u90a3\u4e48 \u79c1\u57df\u6d41\u91cf\u662f\u4ec0\u4e48\u5462? \u4e92\u8054\u7f51\u884c\u4e1a\u6709\u53e5\u8001\u8bdd:\u201c\u5f97\u6d41\u91cf\u8005\u5f97\u5929\u4e0b\u201d\uff0c\u4e0d\u7ba1\u4f60\u662f\u8ba4\u53ef\u8fd8\u662f\u8d28\u7591\uff0c\u4f60\u4e0d\u5f97\u4e0d\u627f\u8ba4 \u662f\u6ca1\u6709\u6d41\u91cf\u786e\u5b9e\u662f\u73a9\u4e0d\u8f6c\u3002\u6bd5\u7adf\u53ea\u6709\u6d41\u91cf\u5148\u8fdb\u6765\u4e86\u4f60\u624d\u6709\u5f97\u8c08\u201c\u7cbe\u51c6\u201d\u548c\u201c\u8f6c\u5316\u201d\uff0c\u81f3 \u4e8e\u53d8\u73b0\u90a3\u5c31\u662f\u540e\u8bdd\u4e86\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/www.cehuan.com\/\">       \u79c1\u57df\u6d41\u91cf\u7684\u6838\u5fc3\u5c31\u662f\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\n<\/a><\/pre>\n\n\n\n<p>\u516c\u57df\u6d41\u91cf\u7684\u8fd0\u8425\u6838\u5fc3\u5728\u4e8e\u6839\u636e\u5e73\u53f0\u53d1\u5c55\u89c4\u5f8b\u987a\u52bf\u800c\u4e3a\uff0c\u4f46\u662f\u6d41\u91cf\u5374\u59cb\u7ec8\u5c5e\u4e8e\u5e73\u53f0\u3002\u521d \u671f\u4f1a\u6709\u5e73\u53f0\u7ea2\u5229\uff0c\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u4f46\u662f\u968f\u7740\u5e73\u53f0\u7684\u53d1\u5c55\u6210\u719f\u6d41\u91cf\u7ea2\u5229\u6d88\u5931\uff0c\u516c\u57df\u6d41\u91cf \u8d8a\u6765\u8d8a\u9ad8\u6602\u7684\u83b7\u5ba2\u6210\u672c\u8ba9\u666e\u901a\u7528\u6237\u7684\u8fd0\u8425\u9677\u5165\u50f5\u5c40\u3002\u4e3a\u4e86\u7a81\u56f4\u4e0d\u5f97\u4e0d\u6301\u7eed\u6295\u5165\uff0c\u516c\u57df \u6d41\u91cf\u65e9\u5df2\u8fdb\u5165\u5de8\u5934\u201c\u5784\u65ad\u5316\u201d\u9636\u6bb5\u3002 \u9762\u5bf9\u75b2\u8f6f\u7684\u589e\u2ed3\u56f0\u5883\uff0c\u54c1\u724c\u5df2\u5f88\u96be\u4ece\u9ad8\u6602\u7684\u516c\u57df\u6d41\u91cf\u4e2d\u7cbe\u51c6\u89e6\u8fbe\u7528\u6237\uff0c\u5e0c\u671b\u80fd\u6709\u4e00\u7247 \u81ea\u5df1\u63a7\u5236\u7684\u6d41\u91cf\u6c60\uff0c\u8fd8\u80fd\u591a\u6b21\u8f6c\u5316\u3001\u590d\u8d2d\u3002\u56e0\u6b64\uff0c\u201c\u79c1\u57df\u6d41\u91cf\u201d\u88ab\u6398\u51fa\u6765\u5e76\u9891\u7e41\u5730\u63d0 \u5e26\u51fa\u6765\u3002 \u79c1\u57df\u6d41\u91cf\uff0c\u987e\u540d\u601d\u4e49\u5c31\u662f\u5c5e\u4e8e\u81ea\u5df1\u7684\u6d41\u91cf\uff0c\u662f\u76f8\u5bf9\u4e8e\u516c\u57df\u6d41\u91cf\u6765\u8bf4\uff0c\u4e3b\u8981\u6307\u4e2a\u4eba\u6216\u54c1 \u724c\u81ea\u4e3b\u62e5\u6709\u7684\u3001\u53ef\u4ee5\u63a7\u5236\u3001\u591a\u6b21\u91cd\u590d\u514d\u8d39\u5229\u7528\u7684\u6d41\u91cf\u3002\u5176\u5b9e\u4e5f\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684DTC\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.chanmama.com\/yunyingquan\/image\/show\/attachments-2020-08-pUWwdYij5f44c5b17fe2a.png\"><img decoding=\"async\" src=\"https:\/\/www.chanmama.com\/yunyingquan\/image\/show\/attachments-2020-08-pUWwdYij5f44c5b17fe2a.png\" alt=\"attachments-2020-08-pUWwdYij5f44c5b17fe2a.png\"\/><\/a><\/figure>\n\n\n\n<p>DTC\u5230\u5e95\u662f\u4ec0\u4e48\u5462?\u5b98\u65b9\u7684\u89e3\u91ca:DTC(Direct To Consumer)\u662f\u6307\u76f4\u63a5\u9762\u5bf9\u6d88\u8d39 \u8005\u7684\u4e00\u79cd\u8425\u9500\u6a21\u5f0f\uff0c\u5b83\u5305\u62ec\u4efb\u4f55\u4ee5\u7ec8\u7aef\u6d88\u8d39\u8005\u4e3a\u76ee\u6807\u800c\u8fdb\u884c\u7684\u4f20\u64ad\u6d3b\u52a8\uff0c\u66f4\u63a5\u8fd1\u6d88\u8d39 \u8005\uff0c\u66f4\u5173\u6ce8\u6d88\u8d39\u884c\u4e3a\u7684\u7814\u7a76\uff0c\u66f4\u91cd\u89c6\u6d88\u8d39\u8005\u751f\u6d3b\u5f62\u6001\u7684\u628a\u63e1\u3002 \u90a3\u5154\u5154\u4e00\u53e5\u8bdd\u6765\u6982\u62ec\u4e00\u4e0b\u5c31\u662f:\u6211\u60f3\u77e5\u9053\u4f60\u5728\u8fd9\u4e2a\u5730\u65b9\u548c\u6211\u76f8\u5173\u7684\u5168\u90e8\u884c\u4e3a\u548c\u504f\u597d\uff0c \u6700\u597d\u8fd8\u80fd\u77e5\u9053\u52a8\u673a\u800c\u4e14\u6700\u597d\u6211\u80fd\u4e0d\u82b1\u94b1\u7684\u518d\u6b21\u627e\u5230\u4f60\uff0c\u4ece\u800c\u5f71\u54cd\u4f60\uff0c\u6700\u7ec8\u4e3a\u6211\u82b1\u4e86 \u94b1\u3002 \u7b80\u800c\u8a00\u4e4b\uff0cDTC\u5c31\u662f\u6210\u4e3a\u76f4\u9762\u6d88\u8d39\u8005\u7684\u54c1\u724c\u3002\u4e00\u822c\u6765\u8bf4\uff0cDTC\u54c1\u724c\u7684\u53d7\u4f17\u4eba\u7fa4\u90fd\u6bd4 \u8f83\u7cbe\u51c6\uff0c\u54c1\u724c\u7684\u5b9a\u4f4d\u4e5f\u6bd4\u8f83\u7cbe\u51c6\u3001\u79c1\u57df\u8fd0\u8425\u7684\u80fd\u529b\u975e\u5e38\u5f3a\u3002\u8981\u4e86\u89e3DTC\u54c1\u724c\uff0c\u6700\u91cd\u8981 \u7684\u5c31\u662f\u8981\u4e86\u89e3\u54c1\u724c\u5982\u4f55\u8ddf\u6d88\u8d39\u8005\u76f4\u9762\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u6709\u4eba\u4f1a\u95ee\u516c\u57df\u6d41\u91cf\u4e0d\u597d\u505a\uff0c\u90a3\u79c1\u57df\u6d41\u91cf\u5c31\u597d\u505a\u5417? \u9996\u5148\u6211\u4eec\u6765\u4e86\u89e3\u4e00\u4e0b\u79c1\u57df\u6d41\u91cf\u7684\u597d\u5904:<br>1. \u79c1\u57df\u6d41\u91cf\u82b1\u7684\u90a3\u70b9\u94b1\u90fd\u4e0d\u53eb\u94b1 \u8fd0\u8425\u79c1\u57df\u6d41\u91cf\u76f8\u5f53\u4e8e\u53bb\u4e2d\u5fc3\u5316\uff0c\u76f4\u63a5\u8ddf\u7528\u6237\u9ad8\u9891\u9ad8\u4e92\u52a8\u5efa\u7acb\u8054\u7cfb\uff0c\u6d88\u8d39\u4f60\u5185\u5bb9\u7684\u540c\u65f6 \u8fd8\u613f\u610f\u4e3a\u4f60\u5b89\u5229\u66f4\u591a\u7528\u6237\uff0c\u8fd9\u7b49\u4e8e\u53c8\u5e2e\u4f60\u65e0\u610f\u95f4\u8fd8\u5b9e\u73b0\u4e86\u5c0f\u88c2\u53d8\u3002\u6240\u4ee5\u79c1\u57df\u6d41\u91cf\u7684\u2ed3 \u5c3e\u4ef7\u503c\u5f88\u9ad8\u7684\u3002<\/p>\n\n\n\n<p>2. \u66f4\u4e30\u5bcc\u7684\u8425\u9500\u73a9\u6cd5 \u79c1\u57df\u6d41\u91cf\u7684\u8fd0\u8425\u80fd\u591f\u8ba9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u66f4\u4eb2\u5bc6\u7684\u8fde\u63a5\uff0c\u90a3\u54c1\u724c\u5c31\u53ef\u4ee5\u57fa\u4e8e\u4ea7\u54c1\u505a\u5ef6\u5c55\uff0c \u4e0d\u7ba1\u662f\u4e8c\u6b21\u8425\u9500\u8fd8\u662f\u591a\u5143\u5316\u8425\u9500\uff0c\u53ea\u8981\u4f60\u8f93\u51fa\u7684\u5185\u5bb9\u4e0d\u8ba9\u4eba\u8ba8\u538c\uff0c\u5c31\u6709\u52a9\u4e8e\u9500\u552e\u3002 \u54c1\u724c\u901a\u8fc7\u4e0e\u7528\u6237\u7684\u9891\u7e41\u6c9f\u901a\u4ea4\u4e92\uff0c\u5728\u79c1\u57df\u6d41\u91cf\u6c60\u5185\u6c89\u6dc0\u4e0b\u6765\u7684\u6570\u636e\u4e5f\u66f4\u7cbe\u51c6\u3001\u9ad8\u6548\u3002 \u54c1\u724c\u9488\u5bf9\u7528\u6237\u7684\u8d2d\u7269\u9891\u6b21\u3001\u504f\u597d\u7b49\u5c5e\u6027\u4e3a\u7528\u6237\u5efa\u7acb\u8d77\u6781\u5177\u4e2a\u6027\u5316\u7684\u6d88\u8d39\u6807\u7b7e\uff0c\u7528\u5fc3\u7684 \u54c1\u724c\u751a\u81f3\u4e0d\u7528\u7b49\u6d88\u8d39\u8005\u5f00\u53e3\u90fd\u80fd\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u670d\u52a1\uff0c\u65e0\u5f62\u95f4\u53c8\u63d0\u5347\u4e86\u6d88\u8d39\u4f53\u9a8c\u3002 \u79c1\u57df\u6d41\u91cf\u6c60\u5c5e\u4e8e\u54c1\u724c\u65b9\uff0c\u6570\u636e\u7684\u53ef\u83b7\u5f97\u6027\u4f7f\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u914d\u5408\u9ed8\u5951\u5927\u5927\u63d0\u5347\uff0c\u9488\u5bf9 \u8fd9\u4e9b\u53ef\u89c6\u5316\u7684\u7528\u6237\u6570\u636e\uff0c\u54c1\u724c\u53ef\u4ee5\u9010\u6b65\u5efa\u7acb\u8d77\u54c1\u724c\u7684\u6d88\u8d39\u8005\u5708\u5c42\uff0c\u4e0d\u7ba1\u662f\u63a8\u9001\u5e7f\u544a\u8fd8 \u662f\u4ea7\u54c1\u4fe1\u606f\u90fd\u80fd\u7cbe\u51c6\u89e6\u8fbe\uff0c\u8425\u9500\u670d\u52a1\u6548\u7387\u663e\u8457\u63d0\u9ad8\u3002<br><a href=\"https:\/\/www.cehuan.com\/\">3. \u66f4\u9ad8\u7684\u7528\u6237\u7a33\u5b9a\u6027<\/a><\/p>\n\n\n\n<p>\u8fd0\u8425\u79c1\u57df\u6d41\u91cf\u53ef\u4ee5\u6709\u6548\u5730\u9632\u6b62\u7528\u6237\u6d41\u5931\uff0c\u5c24\u5176\u662f\u719f\u5ba2\u3002\u5f53\u7136\uff0c\u4f60\u4e5f\u4e0d\u80fd\u66f2\u89e3\u5154\u5154\u7684\u610f \u601d\uff0c\u4e0d\u662f\u8bf4\u505a\u79c1\u57df\u6d41\u91cf\u5ba2\u6237\u5c31\u4e0d\u4f1a\u6d41\u5931\u4e86\u3002\u5982\u679c\u4ea7\u54c1\u529b\u592a\u70c2\uff0c\u7528\u6237\u7167\u6837\u7559\u4e0d\u4f4f;\u53ea\u4e0d \u8fc7\u901a\u8fc7\u8fd0\u8425\u79c1\u57df\u6d41\u91cf\uff0c\u8ddf\u7528\u6237\u5efa\u7acb\u8d77\u60c5\u611f\u4e92\u52a8\uff0c\u4f60\u63a8\u8350\u7684\u4ea7\u54c1\u4ed6\u4eec\u4e0d\u4f1a\u6761\u4ef6\u53cd\u5c04\u822c\u5730 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