{"id":110,"date":"2018-08-16T09:09:14","date_gmt":"2018-08-16T01:09:14","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=110"},"modified":"2018-08-21T09:14:56","modified_gmt":"2018-08-21T01:14:56","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e6%8a%96%e9%9f%b3%e4%bc%9a%e8%ae%a9%e7%94%b7%e5%a5%b3%e8%80%81%e5%b0%91%e5%88%b7%e5%88%b0%e5%81%9c%e4%b8%8d%e4%b8%8b%e6%9d%a5%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/110.html","title":{"rendered":"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f"},"content":{"rendered":"<p>4 \u6708\u4e0a\u65ec\uff0c\u77ed\u89c6\u9891\u5e94\u7528\u6296\u97f3\u4e0a\u7ebf\u4e86\u53cd\u6c89\u8ff7\u7cfb\u7edf\u3002\u5728\u8fde\u7eed\u4f7f\u7528\u8d85\u8fc7 1.5 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f.gif\" width=\"400\" height=\"590\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" \/><br \/>\n\u6700\u521d\u6211\u53bb\u4e0b\u8f7d\u6296\u97f3\uff0c\u662f\u4e3a\u4e86\u53bb\u770b\u4e00\u53ea\u8df3\u6d77\u8349\u821e\u7684\u963f\u62c9\u65af\u52a0\u3002\u5728\u4f7f\u7528\u6296\u97f3\u7684\u90a3\u4e00\u6bb5\u65f6\u95f4\uff0c\u53ea\u8981\u5728\u6c99\u53d1\u8eba\u4e0b\uff0c\u6234\u4e0a\u8033\u673a\uff0c\u6253\u5f00\u6296\u97f3\uff0c\u7b49\u5230\u56de\u8fc7\u795e\u6765\uff0c\u4e00\u4e24\u4e2a\u5c0f\u65f6\u5c31\u5237\u8fc7\u53bb\u4e86\u3002<\/p>\n<p>\u7136\u800c\uff0c\u9664\u4e86\u770b\u5b8c\u90a3\u4e2a\u54c8\u58eb\u5947\u7684\u65b0\u89c6\u9891\uff0c\u6211\u7740\u5b9e\u4e0d\u5927\u8bb0\u5f97\u8fd8\u770b\u4e86\u4ec0\u4e48\u3002<\/p>\n<p>\u8fd9\u79cd\u5f00\u5237\u6296\u97f3\uff0c\u4e00\u4e24\u4e2a\u5c0f\u65f6\u5c31\u8fc7\u53bb\u7684\u4f53\u9a8c\uff0c\u6211\u77e5\u9053\u6211\u4e0d\u662f\u4e00\u4e2a\u4eba\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-136\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f.jpeg\" width=\"676\" height=\"437\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f.jpeg 676w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-300x194.jpeg 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p>\u5728 4 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0.3-0.6\u3002<\/p>\n<p>\u641e\u7b11\u6709\u8da3\u7684\u89c6\u9891\u5185\u5bb9\uff0c\u5168\u5c4f\u6c89\u6d78\u5f0f\u7684\u89c2\u770b\u4f53\u9a8c\uff0c\u662f\u6296\u97f3\u5438\u5f15\u7528\u6237\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n<p>\u7136\u800c\u80fd\u591f\u8ba9\u4f60\u5237\u6296\u97f3\u4e0a\u763e\uff0c\u5176\u5b9e\u662f\u56e0\u4e3a\u5b83\u7528\u4e00\u4e9b\u5927\u5927\u5c0f\u5c0f\u7684\u4ea4\u4e92\u7ec6\u8282\uff0c\u53ef\u4ee5\u8ba9\u4f60\u5927\u8111\u4e2d\u7684\u591a\u5df4\u80fa\u6fc0\u589e\uff0c\u51fa\u73b0\u201c\u884c\u4e3a\u4e0a\u763e\u201d\u3002\u884c\u4e3a\u4e0a\u763e\u8ddf\u7269\u8d28\u4e0a\u763e\uff08\u6bd4\u5982\u836f\u7269\u53ca\u6bd2\u54c1\u4e0a\u763e\u7b49\uff09\u7684\u751f\u7406\u673a\u5236\u662f\u76f8\u4f3c\u7684\uff0c\u4ed6\u4eec\u90fd\u662f\u523a\u6fc0\u5927\u8111\u4e2d\u7684\u540c\u4e00\u4e2a\u533a\u57df\u51fa\u73b0\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u5728\u8457\u540d\u5b66\u8005\u666e\u6797\u65af\u987f\u5fc3\u7406\u5b66\u535a\u58eb\u4e9a\u5f53 \u00b7 \u963f\u5c14\u7279\uff08Adam Alter\uff09\u5173\u4e8e\u884c\u4e3a\u4e0a\u763e\u7684\u8457\u4f5c<strong>\u300a\u6b32\u7f62\u4e0d\u80fd\uff1a\u5237\u5c4f\u65f6\u4ee3\u5982\u4f55\u6446\u8131\u884c\u4e3a\u4e0a\u763e\u300b<\/strong>\u4e00\u4e66\u4e2d\uff0c\u4ed6\u5217\u4e3e\u4e86\u516d\u9879\u884c\u4e3a\u4e0a\u763e\u7684\u6784\u6210\u8981\u7d20\uff0c\u5206\u522b\u662f\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\u8bf1\u4eba\u7684\u76ee\u6807<\/li>\n<li>\u65e0\u6cd5\u62b5\u6321\u4e14\u65e0\u6cd5\u9884\u77e5\u7684\u79ef\u6781\u53cd\u9988<\/li>\n<li>\u6e10\u8fdb\u6539\u5584\u7684\u611f\u89c9<\/li>\n<li>\u8d8a\u6765\u8d8a\u56f0\u96be\u7684\u4efb\u52a1<\/li>\n<li>\u9700\u8981\u89e3\u51b3\u5374\u6682\u672a\u89e3\u51b3\u7684\u7d27\u5f20\u611f<\/li>\n<li>\u5f3a\u5927\u7684\u793e\u4f1a\u8054\u7cfb<\/li>\n<\/ul>\n<p>\u6296\u97f3\u4f5c\u4e3a\u6b63\u88ab\u6d41\u91cf\u4e3b\u3001\u5e7f\u544a\u4e3b\u8ffd\u9010\u5360\u5751\u7684\u4ea7\u54c1\uff0c\u5df2\u7ecf\u6ee1\u8db3\u4e86\u4e0a\u9762\u7684\u8fd9\u4e9b\u8981\u7d20\uff0c\u6b63\u5728\u7ed9\u7528\u6237\u5e26\u6765\u4e0d\u540c\u7a0b\u5ea6\u3001\u65e0\u6cd5\u6446\u8131\u7684\u5956\u8d4f\u548c\u523a\u6fc0\uff0c\u8ba9\u4e00\u4e9b\u4eba\u201c\u884c\u4e3a\u4e0a\u763e\u201d\u3002<\/p>\n<p><strong>\u4e0d\u53ef\u9884\u6d4b\u7684\u5185\u5bb9<\/strong><\/p>\n<p>\u5728\u6296\u97f3\u9996\u9875\u7684\u63a8\u8350\u9875\u9762\uff0c\u6bcf\u6b21\u624b\u6307\u4e0b\u6ed1\uff0c\u6211\u4eec\u4f3c\u4e4e\u6c38\u8fdc\u731c\u4e0d\u5230\u4e0b\u4e00\u4e2a\u89c6\u9891\u4f1a\u662f\u4ec0\u4e48\uff0c\u8fd9\u79cd\u673a\u5236\u53ef\u4ee5\u88ab\u79f0\u4e3a\u95f4\u6b47\u6027\u53d8\u91cf\u5956\u52b1\uff08intermittent variable rewards\uff09\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1.jpeg\" width=\"1080\" height=\"640\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1.jpeg 1080w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1-300x178.jpeg 300w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1-768x455.jpeg 768w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1-1024x607.jpeg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>\u6bcf\u6ed1\u52a8\u4e00\u4e0b\uff0c\u4f1a\u51fa\u73b0\u662f\u840c\u8822\u7684\u732b\u72d7\uff0c\u8fd8\u662f\u641e\u7b11\u7684\u6076\u4f5c\u5267\uff0c\u8fd8\u662f\u67d0\u4e2a\u5c0f\u6280\u5de7\u7684\u6559\u7a0b\uff0c\u8fd8\u662f\u67d0\u4e2a\u660e\u661f\u7684\u751f\u6d3b\u52a8\u6001\uff0c\u6216\u8005\u662f\u4e00\u4e2a\u5e7f\u544a\uff1f\u4f30\u8ba1\u53ea\u6709\u6296\u97f3\u7684\u4e2a\u6027\u5316\u63a8\u8350\u7b97\u6cd5\u624d\u77e5\u9053\u7b54\u6848\u3002<\/p>\n<p>\u6216\u8bb8\u6709\u65f6\u5019\u6296\u97f3\u63a8\u8350\u7684\u89c6\u9891\uff0c\u4f60\u5e76\u4e0d\u559c\u6b22\u3002\u8fd9\u65f6\u53ef\u80fd\u6709\u4eba\u4f1a\u8fd9\u6837\u60f3\uff1a\u8fd9\u4e2a\u89c6\u9891\u4e0d\u559c\u6b22\uff0c\u5212\u8d70\u5c31\u597d\u4e86\uff0c15 \u79d2\u7684\u89c6\u9891\u5e76\u6ca1\u6709\u5f88\u957f\uff0c\u5c31\u7b97\u89c6\u9891\u5f88\u70c2\u6ca1\u6709\u521b\u610f\uff0c\u4e5f\u542c\u5230\u4e86\u5f88\u6709\u5f20\u529b\u548c\u8868\u73b0\u529b\u7684 BGM \u5440\uff0c\u770b\u4e0b\u4e00\u4e2a\u89c6\u9891\u5c31\u597d\u4e86\u3002<\/p>\n<p>\u5982\u679c\u4f60\u4e5f\u662f\u8fd9\u6837\u60f3\u7684\u8bdd\uff0c\u90a3\u4e48\u8fd9\u79cd\u60f3\u6cd5\u53ef\u4ee5\u88ab\u79f0\u4e3a\u201c\u5e26\u52a8\u673a\u7684\u611f\u77e5\u201d\uff08motivated perception\uff09\uff0c\u5b83\u4f1a\u6539\u53d8\u6211\u4eec\u4f7f\u7528\u6296\u97f3\u65f6\u4ea7\u751f\u7684\u8d1f\u9762\u60c5\u7eea\u3002<\/p>\n<p>\u4ee5\u4e0a\u8fd9\u4e9b\uff0c\u90fd\u4f1a\u8ba9\u5728\u6296\u97f3\u4e0a\u770b\u89c6\u9891\u7684\u7528\u6237\uff0c\u4f53\u9a8c\u5230\u884c\u4e3a\u4e0a\u763e\u4e2d\u201c\u65e0\u6cd5\u62b5\u6321\u4e14\u65e0\u6cd5\u9884\u77e5\u7684\u79ef\u6781\u53cd\u9988\u201d\u8fd9\u4e00\u4e2a\u8981\u7d20\u3002<strong>\u81ea\u52a8\u5faa\u73af\u64ad\u653e<\/strong>\u6296\u97f3\u91cc\u7684\u89c6\u9891\u64ad\u653e\uff0c\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u7684\u4ea4\u4e92\u5c31\u662f\u81ea\u52a8\u5faa\u73af\u64ad\u653e\u3002\u5728\u4f60\u7684\u624b\u6307\u521a\u4e0a\u5212\uff0c\u5168\u5c4f\u663e\u793a\u5e76\u914d\u6709\u4e2a\u6027\u5316\u80cc\u666f\u97f3\u4e50\u7684\u89c6\u9891\u6251\u9762\u800c\u6765\uff0c\u662f\u4e0d\u662f\u6709\u70b9\u53cd\u5e94\u4e0d\u8fc7\u6765\uff1f\u8fd9\u79cd\u201c\u63aa\u4e0d\u53ca\u624b\u201d\u7684\u611f\u89c9\uff0c\u5176\u5b9e\u662f\u79d1\u5b66\u7684\u3002<\/p>\n<p><strong>\u8bfa\u8d1d\u5c14\u5956\u5f97\u4e3b\u4e39\u5c3c\u5c14 \u00b7 \u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09\u8ba4\u4e3a\uff0c\u4eba\u8111\u4e2d\u8d1f\u8d23\u5176\u4ed6\u5e95\u5c42\u611f\u5b98\u7684\u90e8\u4f4d\u4f1a\u7b2c\u4e00\u65f6\u95f4\u63a5\u6536\u5230\u5916\u754c\u7684\u523a\u6fc0\uff0c\u6bd4\u5982\u542c\u89c9\u548c\u89c6\u89c9\u7684\u523a\u6fc0\uff0c\u800c\u8d1f\u8d23\u7406\u6027\u601d\u8003\u7684\u524d\u989d\u76ae\u8d28\u5219\u603b\u4f1a\u6162\u4e0a\u534a\u62cd\uff0c\u6ca1\u6709\u524d\u8005\u90a3\u4e48\u8fc5\u901f\u3002<\/strong><\/p>\n<p>\u56e0\u6b64\u6211\u4eec\u7684\u5927\u8111\uff0c\u786e\u5b9e\u4f1a\u5148\u63a5\u6536\u5230\u6296\u97f3\u89c6\u9891\u7684\u97f3\u4e50\u548c\u56fe\u50cf\uff0c\u63a5\u7740\u624d\u4f1a\u53bb\u7406\u6027\u601d\u8003\uff1a\u8fd9\u4e2a\u89c6\u9891\u8bb2\u4e86\u5565\uff0c\u6211\u63a5\u4e0b\u6765\u8981\u70b9\u8d5e\u8fd8\u662f\u8981\u5237\u8d70\u5b83\u3002<\/p>\n<p>\u50cf\u6296\u97f3\u89c6\u9891\u7684\u81ea\u52a8\u5faa\u73af\u64ad\u653e\uff0c\u5fae\u4fe1\u670b\u53cb\u5708\u91cc\u7684\u5c0f\u7ea2\u70b9\uff0c\u66f4\u591a app \u4f7f\u7528\u7684\u90a3\u4e9b\u8272\u5f69\u9c9c\u8273\u3001\u7075\u52a8\u6f02\u6d6e\u7684\u56fe\u6807\uff0c\u90fd\u5728\u4eba\u4eec\u201c\u731d\u4e0d\u53ca\u9632\u201d\u7684\u60c5\u51b5\u4e0b\u6536\u5272\u4e86\u6ce8\u610f\u529b\u548c\u65f6\u95f4\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-2.jpeg\" width=\"704\" height=\"387\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-2.jpeg 704w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-2-300x165.jpeg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p><strong>15 \u79d2\u5f15\u8d77\u7684\u201c\u88a2\u5b50\u201d<\/strong><\/p>\n<p>\u6296\u97f3\u7684\u89c6\u9891\u4e3a 15 \u79d2\uff0c\u901a\u5e38\u4e0d\u80fd\u5b8c\u6574\u5730\u5448\u73b0\u4e00\u6bb5\u914d\u4e50\uff0c\u89c6\u9891\u7684\u5185\u5bb9\u4e00\u822c\u4e5f\u65e0\u6cd5\u5c55\u73b0\u5b8c\u6574\u7684\u6545\u4e8b\u548c\u60c5\u8282\u3002\u56e0\u6b64\u6296\u97f3\u7684\u5f88\u591a\u89c6\u9891\uff0c\u90fd\u4f1a\u7ed9\u4eba\u4e00\u79cd\u621b\u7136\u800c\u6b62\u7684\u611f\u89c9\uff0c\u5f88\u591a\u4eba\u4f1a\u4e0d\u7531\u81ea\u4e3b\u5730\u591a\u770b\u51e0\u904d\uff0c\u751a\u81f3\u4f1a\u5bf9\u8fd9\u4e9b\u5e76\u4e0d\u5b8c\u6574\u7684\u89c6\u9891\u8bb0\u5fc6\u6df1\u523b\u3002<\/p>\n<p>\u8fd9\u662f\u4e00\u79cd\u88ab\u79f0\u4e3a\u201c\u8521\u683c\u5c3c\u514b\u8bb0\u5fc6\u6548\u5e94\u201d\uff08Zeigarnik effect\uff09\u7684\u5fc3\u7406\u73b0\u8c61\uff0c\u8fd9\u4e2a\u7406\u8bba\u8ba4\u4e3a\u4eba\u4eec\u672c\u80fd\u6709\u7740\u5c06\u4e8b\u60c5\u505a\u5b8c\u7684\u9a71\u52a8\u529b\uff0c\u800c\u90a3\u4e9b\u5c1a\u672a\u5904\u7406\u5b8c\u7684\u4e8b\u60c5\uff0c\u4f1a\u6bd4\u90a3\u4e9b\u5df2\u7ecf\u5904\u7406\u7684\u4e8b\u60c5\u66f4\u52a0\u5370\u8c61\u6df1\u523b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-3.jpeg\" width=\"320\" height=\"215\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-3.jpeg 320w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-3-300x202.jpeg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<h6>\u5fc3\u7406\u5b66\u5bb6\u5e03\u5c14\u739b \u00b7 \u8521\u683c\u5c3c\u514b<\/h6>\n<p>20 \u4e16\u7eaa\u521d\u671f\uff0c\u5fc3\u7406\u5b66\u5bb6\u5e03\u5c14\u739b \u00b7 \u8521\u683c\u5c3c\u514b\u505a\u4e86\u4e00\u9879\u8457\u540d\u7684\u5b9e\u9a8c\uff0c\u5979\u8ba9\u4e00\u7fa4\u6210\u5e74\u4eba\u53bb\u505a 20 \u4e2a\u7b80\u77ed\u7684\u5c0f\u4efb\u52a1\uff0c\u6bd4\u5982\u52a8\u624b\u7c7b\u7684\u5851\u9ecf\u571f\u3001\u9020\u7bb1\u5b50\uff0c\u667a\u529b\u7c7b\u7684\u89e3\u8c1c\u9898\u3001\u6570\u5b66\u9898\u7b49\u3002<\/p>\n<p>\u8521\u683c\u5c3c\u514b\u8ba9\u53c2\u4e0e\u8005\u5b8c\u6210\u90e8\u5206\u4efb\u52a1\uff0c\u5e76\u5bf9\u53e6\u5916\u4e00\u4e9b\u8fd8\u6ca1\u6709\u5b8c\u6210\u7684\u4efb\u52a1\u8fdb\u884c\u5e72\u6270\u3002\u968f\u540e\uff0c\u8ba9\u53d7\u8bd5\u8005\u56de\u5fc6\u81ea\u5df1\u505a\u8fc7\u7684\u4efb\u52a1\uff0c\u6570\u636e\u663e\u793a\uff0c\u8bb0\u5f97\u7684\u672a\u5b8c\u6210\u4efb\u52a1\uff0c\u662f\u5df2\u5b8c\u6210\u4efb\u52a1\u7684\u4e24\u500d\u3002<\/p>\n<p>\u8fd9\u4e9b\u8fd8\u6ca1\u6709\u5b8c\u6210\uff0c\u5374\u53c8\u5728\u5fc3\u91cc\u8bb0\u5f97\u3001\u5e76\u4e14\u8ba9\u81ea\u5df1\u62e5\u6709\u7d27\u5f20\u611f\u7684\u4e8b\u7269\uff0c\u53ef\u4ee5\u79f0\u4e4b\u4e3a\u201c\u88a2\u5b50\u201d\u3002\u5b83\u7684\u79ef\u6781\u4f5c\u7528\u662f\u4f1a\u9a71\u52a8\u4eba\u5b8c\u6210\u4efb\u52a1\uff0c\u6d88\u6781\u4f5c\u7528\u5219\u662f\u53ef\u4ee5\u8ba9\u4eba\u9677\u5165\u65e0\u7a77\u65e0\u5c3d\u7684\u62d6\u5ef6\u72b6\u6001\u3002\u800c\u5b83\u4e5f\u662f\u884c\u4e3a\u4e0a\u763e\u4e2d\u201c\u9700\u8981\u89e3\u51b3\u5374\u6682\u4e3a\u89e3\u51b3\u7684\u7d27\u5f20\u611f\u201d\u8fd9\u4e2a\u8981\u7d20\u3002<\/p>\n<p><strong>\u5fc5\u4e0d\u53ef\u5c11\u7684\u70b9\u8d5e<\/strong><\/p>\n<p>\u5728\u6296\u97f3\u91cc\u9762\uff0c\u70b9\u8d5e\u7684\u4f4d\u7f6e\u5c31\u5728\u89c6\u9891\u4e0a\u4f20\u8005\u5934\u50cf\u7684\u4e0b\u65b9\uff0c\u88ab\u653e\u5728\u4e86\u4e00\u4e2a\u76f8\u5f53\u987a\u624b\u4e14\u91cd\u8981\u7684\u4f4d\u7f6e\u3002\u89c2\u770b\u89c6\u9891\u7684\u4eba\uff0c\u70b9\u51fb\u5b8c\u90a3\u4e00\u9897\u70b9\u8d5e\u6309\u94ae\u540e\uff0c\u4e00\u9897\u7ea2\u5fc3\u4f1a\u52a8\u6001\u6311\u51fa\uff0c\u586b\u6ee1\u6309\u94ae\u3002\u8fd9\u4e9b\u989c\u8272\u548c\u51fa\u73b0\u7684\u5f62\u5f0f\uff0c\u53ef\u4ee5\u53ca\u65f6\u7ed9\u5230\u70b9\u8d5e\u8005\u4e00\u4e2a\u79ef\u6781\u7684\u53cd\u9988\uff0c\u8ba9\u4eba\u611f\u89c9\u70b9\u8d5e\u4e5f\u662f\u4e00\u4ef6\u5f00\u5fc3\u7684\u4e8b\u60c5\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-1.gif\" width=\"500\" height=\"323\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" \/><\/p>\n<p>\u4e0d\u8fc7\u88ab\u70b9\u8d5e\u8fd9\u4e2a\u52a8\u4f5c\u5f71\u54cd\u66f4\u5927\u7684\uff0c\u662f\u89c6\u9891\u7684\u4e0a\u4f20\u8005\u3002<\/p>\n<p>\u770b\u7740\u63a8\u8350\u9875\u9762\u91cc\u7684\u89c6\u9891\u52a8\u4e0d\u52a8\u70b9\u8d5e\u8fc7\u4e07\uff0c\u5982\u679c\u81ea\u5df1\u4e0a\u4f20\u7684\u89c6\u9891\u6ca1\u6709\u4eba\u70b9\u8d5e\uff0c\u4e0d\u4ec5\u8ba9\u4eba\u5fc3\u91cc\u96be\u53d7\uff0c\u4e5f\u4f1a\u50cf\u662f\u4e00\u79cd\u516c\u5f00\u8c34\u8d23\uff1a\u81ea\u5df1\u7684\u89c6\u9891\u4e0d\u591f\u6709\u8da3\uff0c\u597d\u53cb\u4e0d\u591f\u591a\u2026\u2026<\/p>\n<p>\u5728\u89c6\u9891\u4e0a\u4f20\u8005\u7684\u4f53\u9a8c\u4e2d\uff0c<strong>\u70b9\u8d5e\u4e5f\u662f\u4e00\u79cd\u95f4\u6b47\u6027\u53d8\u91cf\u5956\u52b1\uff08intermittent variable rewards\uff09<\/strong>\u3002\u5b83\u4f1a\u8ba9\u4eba\u4eec\u6709\u66f4\u5f3a\u70c8\u7684\u610f\u613f\u53bb\u83b7\u5f97\u5b83\uff0c\u6bd4\u5982\u4f1a\u8ba9\u4eba\u5f00\u59cb\u8f6c\u53d1\u5230\u65b0\u6d6a\u5fae\u535a\u3001\u5fae\u4fe1\u91cc\u9762\u63a8\u5e7f\uff0c\u6bd4\u5982\u4f1a\u66f4\u52a0\u9891\u7e41\u5730\u6253\u5f00\u5e94\u7528\u67e5\u770b\u52a8\u6001\u901a\u77e5\u9875\u9762\u3002\uff08\u662f\u4e0d\u662f\u8ddf\u4f60\u53d1\u5b8c\u4e00\u6761\u5fae\u4fe1\u670b\u53cb\u5708\u540e\uff0c\u60f3\u8981\u6301\u7eed\u5173\u6ce8\u8bc4\u8bba\u548c\u70b9\u8d5e\u7684\u5fc3\u60c5\u4e00\u6837\uff1f\uff09<\/p>\n<p>Facebook \u662f\u8f83\u65e9\u4f7f\u7528\u70b9\u8d5e\u6309\u94ae\u7684\u793e\u4ea4\u5e94\u7528\uff0c\u5b83\u7684\u521b\u59cb\u4eba\u4e4b\u4e00 Sean Parker \u66fe\u7ecf\u5411\u516c\u4f17\u5766\u767d\uff1a<\/p>\n<blockquote><p>\u6bcf\u5f53\u6709\u4eba\u7ed9\u4f60\u7684\u7167\u7247\u70b9\u8d5e\u6216\u8bc4\u8bba\u7684\u65f6\u5019\uff0c\u4f60\u4fbf\u4f1a\u83b7\u5f97\u4e00\u6b21\u300c\u591a\u5df4\u80fa\u300d\u6240\u5e26\u6765\u7684\u6ee1\u8db3\u611f\u3002<\/p><\/blockquote>\n<p>\u66fe\u7ecf\u6709\u4e00\u4e2a\u540d\u4e3a Lovematically \u7684 App\uff0c\u76ee\u7684\u5c31\u662f\u7ed9\u7528\u6237\u4fe1\u606f\u63a8\u9001\u91cc\u7684\u6bcf\u4e00\u5e45\u56fe\u70b9\u8d5e\uff0c\u8fd9\u4e2a\u4ea7\u54c1\u63a5\u4e0a Instagram \u7684 API \u540e\uff0c\u9a6c\u4e0a\u5c31\u88ab\u5c01\u6389\u4e86\u3002\u8fd9\u4e2a\u4ea7\u54c1\u7684\u521b\u59cb\u4eba\u8ba4\u4e3a\uff1a<\/p>\n<blockquote><p>\u5b83\uff08\u70b9\u8d5e\uff09\u662f\u6211\u4eec\u8fd9\u4e00\u4ee3\u4eba\u7684\u53ef\u5361\u56e0\u3002\u5b83\u4eec\u96be\u4ee5\u89c9\u5bdf\u5730\u6210\u4e3a\u4e3b\u5bb0\u6211\u4eec\u6587\u5316\u7684\u7b2c\u4e00\u4ee3\u6570\u5b57\u6bd2\u54c1\u3002<\/p><\/blockquote>\n<p><strong>\u4e0d\u5bb9\u6613\u5b8c\u6210\u7684\u4efb\u52a1\u6311\u6218<\/strong><\/p>\n<p>\u6296\u97f3\u603b\u88c1\u5f20\u6960\u5728\u6df7\u6c8c\u5927\u5b66\u7684\u5206\u4eab\u4e2d\u66fe\u8bf4\u8fc7\uff1a<\/p>\n<p>\u6296\u97f3\u7684\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u6709\u4e2a\u597d\u73a9\u7684\u529f\u80fd\u53eb\u505a 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class=\"alignnone size-full wp-image-141\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-4.jpeg\" width=\"1080\" height=\"934\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-4.jpeg 1080w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-4-300x259.jpeg 300w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-4-768x664.jpeg 768w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-4-1024x886.jpeg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><br \/>\n\u53c2\u4e0e\u6311\u6218\uff0c\u82b1\u8d39\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u4eba\u529b\uff08\u5f88\u591a\u89c6\u9891\u5e76\u4e0d\u80fd\u4e00\u4e2a\u4eba\u5b8c\u6210\uff09\u53bb\u62cd\u6444\u518d\u526a\u8f91\u51fa\u4e00\u4e2a 15 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App\u3002<\/p>\n<p>\u4e8e\u662f\uff0c\u4f60\u51b3\u5b9a\u9009\u62e9\u653e\u5f03\u5176\u4ed6\u7684\u6d3b\u52a8\uff0c\u7ee7\u7eed\u5237\u6296\u97f3\uff0c\u4f46\u5c31\u7b97\u7ee7\u7eed\u505c\u7559\u5728\u6296\u97f3\u4e0a\uff0c\u4f60\u4e5f\u6ca1\u6709\u529e\u6cd5\u518d\u50cf\u4ee5\u524d\u90a3\u6837\u4eab\u53d7\u5237\u6296\u97f3\u7684\u4e50\u8da3\u4e86\u3002<\/p><\/blockquote>\n<p>\u5f53\u7136\uff0c\u628a\u201c\u6296\u97f3\u201d\u66ff\u6362\u6210\u5176\u4ed6\u7684\u4e92\u8054\u7f51\u4ea7\u54c1\uff0c\u6bd4\u5982\u5fae\u4fe1\u670b\u53cb\u5708\u3001\u65b0\u6d6a\u5fae\u535a\u90fd\u662f\u6210\u7acb\u7684\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-142\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-5.jpeg\" width=\"900\" height=\"500\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" srcset=\"https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-5.jpeg 900w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-5-300x167.jpeg 300w, https:\/\/img.cehuan.com\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-5-768x427.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u884c\u4e3a\u4e0a\u763e\uff0c\u4e0e\u5176\u4ed6\u4e0a\u763e\u4e00\u6837\uff0c\u6211\u4eec\u7684\u5927\u8111\u4f1a\u53d1\u751f\u4e09\u79cd\u53d8\u5316\uff1a\u8131\u654f\u53cd\u5e94\u3001\u654f\u5316\u53cd\u5e94\u548c\u8111\u524d\u989d\u53f6\u529f\u80fd\u9000\u5316\u3002<\/p>\n<p>\u5927\u8111\u795e\u7ecf\u5728\u9002\u5e94\u4e86\u67d0\u79cd\u523a\u6fc0\u4ee5\u540e\uff0c\u5c31\u4f1a\u60f3\u8981\u7ee7\u7eed\u91cd\u590d\u8fd9\u79cd\u611f\u89c9\uff0c\u4ece\u800c\u5f62\u6210\u6e34\u6c42\u3002\u5f53\u4eba\u7ee7\u7eed\u91cd\u590d\u540c\u6837\u7684\u884c\u4e3a\uff0c\u88ab\u523a\u6fc0\u7684\u533a\u57df\u5c31\u4f1a\u4ea7\u751f\u8010\u53d7\u6027\uff0c\u5728\u540c\u6837\u7684\u523a\u6fc0\u4e0b\uff0c\u4ea7\u751f\u7684\u591a\u5df4\u80fa\u548c\u591a\u5df4\u80fa\u53d7\u4f53\u4f1a\u53d8\u5c11\uff08\u5373\u8131\u654f\u53cd\u5e94\uff09\u3002<\/p>\n<p>\u654f\u5316\u53cd\u5e94\u5219\u662f\u8ba9\u4eba\u5bf9\u4e0a\u763e\u7269\u76f8\u5173\u7684\u4fe1\u606f\u66f4\u52a0\u654f\u611f\uff0c\u5728\u4e0a\u763e\u8005\u7684\u773c\u91cc\uff0c\u4e0a\u763e\u7269\u4f1a\u53d8\u5f97\u6bd4\u5176\u4ed6\u4e8b\u7269\u66f4\u52a0\u5438\u5f15\u4eba\u3002\u800c\u8111\u524d\u989d\u53f6\u529f\u80fd\u9000\u5316\uff0c\u5c06\u5bfc\u81f4\u6210\u763e\u8005\u63a7\u5236\u51b2\u52a8\u548c\u9884\u77e5\u540e\u679c\u7684\u80fd\u529b\u51cf\u5f31\uff0c\u8ba9\u4eba\u63a7\u5236\u4e0d\u4f4f\u81ea\u5df1\u3002<\/p>\n<h1><strong>\u5173\u4e0d\u6389 App \u662f\u4f60\u7684\u9519\u5417<\/strong><\/h1>\n<p>\u88ab\u79f0\u4e3a\u8bbe\u8ba1\u4f26\u7406\u5b66\u5bb6\u7684\u7279\u91cc\u65af\u5766 \u00b7 \u54c8\u91cc\u65af\uff08Tristan Harris\uff09\u8ba4\u4e3a\uff0c\u4eba\u4eec\u624b\u673a\u4e0a\u763e\uff0c\u95ee\u9898\u5e76\u4e0d\u51fa\u5728\u4eba\u7f3a\u4e4f\u610f\u5fd7\u529b\u4e0a\uff0c\u800c\u662f\u56e0\u4e3a\u5728\u5e94\u7528\u7684\u80cc\u540e\uff0c\u6709\u5f88\u591a\u4eba\u5728\u52aa\u529b\u5de5\u4f5c\uff0c\u76ee\u7684\u5c31\u662f\u201c\u7834\u574f\u4f60\u7684\u81ea\u5f8b\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-143\" src=\"http:\/\/www.cehuan.com\/wp-content\/uploads\/2018\/08\/\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f-2.gif\" width=\"400\" height=\"300\" alt=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" title=\"\u4e3a\u4ec0\u4e48\u6296\u97f3\u4f1a\u8ba9\u7537\u5973\u8001\u5c11\u5237\u5230\u505c\u4e0d\u4e0b\u6765\uff1f\" \/><\/p>\n<p>\u4e0a\u763e\u7684\u5b9a\u4e49\u662f\u76f8\u5bf9\u6d88\u6781\u7684\uff0c\u4e0a\u6587\u63d0\u5230\u7684\u5fc3\u7406\u5b66\u535a\u58eb\u4e9a\u5f53 \u00b7 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