{"id":13636,"date":"2021-07-12T14:58:46","date_gmt":"2021-07-12T06:58:46","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=13636"},"modified":"2021-07-14T11:05:43","modified_gmt":"2021-07-14T03:05:43","slug":"%e5%bc%ba%e5%8a%9b%e7%a7%91%e6%99%ae%e4%b8%a8%e6%8a%96%e9%9f%b3%e5%b9%bf%e5%91%8a%e7%94%9f%e6%80%81%e5%85%a8%e6%96%b9%e4%bd%8d%e8%a7%a3%e8%af%bb","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/13636.html","title":{"rendered":"\u5f3a\u529b\u79d1\u666e\u4e28\u6296\u97f3\u5e7f\u544a\u751f\u6001\u5168\u65b9\u4f4d\u89e3\u8bfb"},"content":{"rendered":"\n

\u63d0\u5230\u6296\u97f3\u8425\u9500\u4ea7\u54c1\uff0c\u5927\u5bb6\u8c08\u8bba\u6700\u591a\u7684\u5c31\u662fDOU+\u548c\u76f4\u64ad\u95f4FEED\u6d41\u3002\u5176\u5b9e\uff0c\u5d1b\u8d77\u4ec52\u5e74\u591a\u7684\u6296\u97f3\u5df2\u5efa\u7acb\u8d77\u5e9e\u5927\u7684\u8425\u9500\u4ea7\u54c1\u4f53\u7cfb\uff0c\u4e14\u5728\u4e0d\u65ad\u8fed\u4ee3\u4e2d\u8fdb\u5316\u3001\u5b8c\u5584\u3002<\/p>\n\n\n\n

\u59cb\u7ec8\u5f3a\u8c03\u751f\u6001\u7e41\u8363\u7684\u6296\u97f3\uff0c\u5728\u201c\u5e7f\u544a\u4ea7\u54c1\u5e03\u5c40\u8fd9\u4ef6\u4e8b\u201d\u4e0a\u4e5f\u662f\u4e0d\u9057\u4f59\u529b\u3002\u7535\u5546\u5e7f\u544a\u4e3b\u3001\u54c1\u724c\u5e7f\u544a\u4e3b\u3001\u4e2d\u5c0f\u4f01\u4e1a\u3001\u4e2a\u4f53\u6237\u3001\u7ebf\u4e0b\u5546\u5bb6\u4e43\u81f3\u521b\u4f5c\u8005\u3001MCN\u90fd\u662f\u751f\u6001\u4e2d\u7684\u4e00\u5458\uff0c\u62e5\u6709\u5404\u81ea\u7684\u5e7f\u544a\u8def\u5f84\u3002<\/p>\n\n\n\n


\u672c\u6587\u5c06\u5168\u9762\u62c6\u89e3\u6296\u97f3\u7684\u5e7f\u544a\u4ea7\u54c1\u4f53\u7cfb\uff0c\u8bb2\u89e3\u5404\u7c7b\u5e7f\u544a\u7684\u7279\u70b9\u53ca\u6295\u653e\u8def\u5f84\uff0c\u5e0c\u671b\u80fd\u4e3a\u5927\u5bb6\u5e26\u6765\u5e2e\u52a9\uff08\u53cb\u60c5\u5efa\u8bae\uff1a\u6ca1\u6709\u65f6\u95f4\u5168\u90e8\u770b\u5b8c\u7684\uff0c\u5148+\u6536\u85cf\uff09\u3002    <\/strong><\/p>\n\n\n\n

\u5f53\u524d\uff0c\u6296\u97f3\u7684\u5e7f\u544a\u4f4d\u53ef\u4ee5\u5206\u4e3a\u56db\u5927\u7c7b\uff0c\u5206\u522b\u662f\u5f00\u5c4f\u5e7f\u544a\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u641c\u7d22\u5e7f\u544a<\/strong>\u548c\u5176\u4ed6<\/strong>\u3002<\/p>\n\n\n\n

\u56db\u79cd\u5e7f\u544a\u7c7b\u578b\u4e2d\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u662f\u6700\u5e38\u89c1\u3001\u6700\u5e38\u7528\u3001\u4e5f\u662f\u4f53\u7cfb\u6700\u5e9e\u5927\u3001\u64cd\u4f5c\u6700\u590d\u6742\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u6211\u4eec\u5148\u6765\u91cd\u70b9\u5bf9\u4fe1\u606f\u6d41\u5e7f\u544a\u8fdb\u884c\u5206\u89e3\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u4fe1\u606f\u6d41\u5e7f\u544a<\/strong><\/h2>\n\n\n\n

\u6240\u8c13\u4fe1\u606f\u6d41\u5e7f\u544a\u5c31\u662f\u878d\u5165\u5728\u89c6\u9891\u63a8\u8350\u9875\u4e2d\u7684\u89c6\u9891\u5e7f\u544a\u5185\u5bb9\uff0c\u6211\u4eec\u6240\u8bf4\u7684DOU+\u548cFEED\u76f4\u6295\u76f4\u64ad\u95f4\u90fd\u5c5e\u4e8e\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u8303\u56f4\u3002<\/p>\n\n\n\n

\u4ece\u5c55\u73b0\u5f62\u5f0f\u4e0a\u5206\u4e3a\u4e24\u5927\u7c7b\uff0c\u5206\u522b\u662f\u5355\u9875\u4fe1\u606f\u6d41<\/strong>\u548c\u539f\u751f\u4fe1\u606f\u6d41<\/strong>\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u5355\u9875\u4fe1\u606f\u6d41<\/strong>\u662f\u4e0d\u9700\u8981\u6296\u97f3\u8d26\u53f7\u4f5c\u4e3a\u53d1\u5e03\u4e3b\u4f53\uff0c\u70b9\u51fb\u89c6\u9891\u540e\u76f4\u63a5\u8df3\u8f6c\u5230\u843d\u5730\u9875\u6216\u540a\u8d77APP\u7684\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n\n\n\n

\u539f\u751f\u4fe1\u606f\u6d41<\/strong>\u5219\u5fc5\u987b\u7531\u6296\u97f3\u8d26\u53f7\u53d1\u5e03\uff0c\u89c6\u9891\u9875\u4e2d\u9664\u4e86banner\u5e7f\u544a\u4f4d\u5916\uff0c\u5176\u4ed6\u4ea4\u4e92\u4e0e\u666e\u901a\u5185\u5bb9\u4e00\u6837\uff0c\u70b9\u51fb\u5934\u50cf\u6216\u5de6\u6ed1\u4f1a\u8fdb\u5165\u8d26\u53f7\u4e3b\u9875\uff0c\u5728\u8425\u9500\u63a8\u5e7f\u7684\u540c\u65f6\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6c89\u6dc0\u7c89\u4e1d\u3002<\/p>\n\n\n\n

\u5355\u9875\u4fe1\u606f\u6d41\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u5e7f\u544a\u5c5e\u6027\u66f4\u6d53\u3002\u539f\u751f\u4fe1\u606f\u6d41\u5219\u4e0d\u7136\uff0c<\/strong>\u9664\u4e86\u4e0a\u56fe\uff08\u53f3\uff09\u4e2d\u660e\u663e\u5e26\u6709\u5e7f\u544a\u5b57\u6837\u3001\u5e7f\u544abanner\u7684\u89c6\u9891\u5185\u5bb9\u4ee5\u5916\uff0cDOU+\u3001\u76f4\u64ad\u95f4FEED\u6d41\u4ee5\u53ca\u8fbe\u4eba\u79cd\u8349\u89c6\u9891\u90fd\u5c5e\u4e8e\u539f\u751f\u4fe1\u606f\u6d41\u7684\u8303\u7574\uff0c\u51e0\u4e4e\u5b8c\u5168\u53ef\u4ee5\u505a\u5230\u201c\u5185\u5bb9\u5373\u5e7f\u544a\u3001\u5e7f\u544a\u5373\u5185\u5bb9\u201d\u7684\u5883\u754c\u3002<\/p>\n\n\n\n

\u6296\u97f3\u4e0a\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u7cfb\u7edf\u975e\u5e38\u590d\u6742\uff0c\u4e0d\u540c\u8eab\u4efd\u3001\u4e0d\u540c\u76ee\u7684\u7684\u5e7f\u544a\u4e3b\u6240\u9009\u62e9\u7684\u4fe1\u606f\u6d41\u4ea7\u54c1\u3001\u91c7\u8d2d\u65b9\u5f0f\u3001\u64cd\u4f5c\u5e73\u53f0\u90fd\u6709\u6240\u4e0d\u540c\u3002<\/strong><\/p>\n\n\n\n

\u5177\u4f53\u8def\u5f84\u89c1\u4e0b\u56fe\uff0c\u6211\u4eec\u8be6\u7ec6\u5c55\u5f00\u8bb2\u89e3\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u4ece\u56fe\u4e2d\u5c31\u53ef\u4ee5\u770b\u5230\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u4ea7\u54c1\u4f53\u7cfb\u51e0\u4e4e\u4e0e\u6296\u97f3\u751f\u6001\u5b8c\u7f8e\u8fde\u63a5\uff0c\u60f3\u8981\u4f53\u9a8c\u5168\u90e8\u5e7f\u544a\u8def\u5f84\uff0c\u8981\u6d89\u53ca\u5230\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u3001\u661f\u56fe\u3001\u6296\u5e97\u3001\u5de8\u91cf\u767e\u5e94\u3001\u4f01\u4e1a\u53f7\u7ba1<\/strong>\u7406\u540e\u53f0<\/strong>\u8fd95\u5927\u64cd\u4f5c\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u4e3a\u4e86\u540e\u9762\u7684\u903b\u8f91\u66f4\u6e05\u6670\uff0c\u6211\u4eec\u5c06\u6296\u97f3\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u5206\u4e3a\u4e09\u5927\u7c7b\u3002<\/strong><\/p>\n\n\n\n

1\u3001 \u4ee5\u66dd\u5149\u4e3a\u4e3b\u8981\u76ee\u7684\u7684\u54c1\u724c\u7c7b\u4fe1\u606f\u6d41<\/strong><\/p>\n\n\n\n

2\u3001 \u4ee5\u8f6c\u5316\u4e3a\u4e3b\u8981\u76ee\u7684\u7684\u6548\u679c\u7c7b\u4fe1\u606f\u6d41<\/strong><\/p>\n\n\n\n

3\u3001 \u7531\u521b\u4f5c\u8005\u53d1\u5e03\u7684\u539f\u751f\u4fe1\u606f\u6d41<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u7c7b\u4fe1\u606f\u6d41<\/strong><\/h2>\n\n\n\n

\u4e00\u822c\u6765\u8bf4\uff0c\u54c1\u724c\u7c7b\u4fe1\u606f\u6d41\u5e7f\u544a\u6295\u653e\u90fd\u9700\u8981\u6296\u97f3\u9500\u552e\u6216\u4ee3\u7406\u4ecb\u5165\uff0c\u7ecf\u8fc7\u5ba1\u6838\u3001\u6392\u671f\u65b9\u53ef\u4e0a\u7ebf\u3002<\/p>\n\n\n\n

\u8fd9\u7c7b\u4fe1\u606f\u6d41\u5e7f\u544a\u901a\u5e38\u6309CPV\u3001CPM\u4e24\u79cd\u8ba1\u8d39\u6a21\u5f0f\u8fdb\u884c\u552e\u5356\u3002<\/p>\n\n\n\n

CPV\u6307\u7684\u662f\u6309\u64ad\u653e\u65f6\u957f>5s\u7684\u6709\u6548\u64ad\u653e\u91cf\u8ba1\u8d39\uff0c\u66f4\u52a0\u6ce8\u91cd\u89c6\u9891\u64ad\u653e\u6548\u679c\uff0c\u901a\u5e38\u8003\u6838\u6307\u6807\u662fVTR\uff08v=view\uff09\uff0c\u4e5f\u5c31\u662f\u6296\u97f3\u63a8\u51fa\u7684DTV\uff08douyin ture view\uff09\u5e7f\u544a\u4ea7\u54c1\uff0c\u520a\u4f8b\u4ef7\u4e3a200\u5143\/CPV\uff0c100CPV\u8d77\u552e\u3002<\/p>\n\n\n\n

CPM\uff08GD\uff09\u7684\u4f4d\u7f6e\u5206\u4e3a\u667a\u80fd\u4f18\u9009\u548c\u4f4d\u7f6e\u4f18\u9009\uff0c\u201c\u4f4d\u7f6e\u4f18\u9009\u201d\u7684\u4f4d\u7f6e\u662f\u7b2c1\u5237\uff0c\u520a\u4f8b\u4ef7\u662f200\u5143\/CPM\uff0c\u667a\u80fd\u4f18\u9009\u7684\u4f4d\u7f6e\u662f\u524d10\u5237\uff0c\u520a\u4f8b\u4ef7\u662f160\u5143\/CPM\uff0c\u4e24\u79cd\u65b9\u5f0f\u90fd\u662f100CPM\u8d77\u552e\u3002<\/p>\n\n\n\n

\u53e6\u5916\uff0c\u76f4\u64ad\u95f4\u4e5f\u6709\u54c1\u7c7b\u4fe1\u606f\u6d41\u4ea7\u54c1\uff0c\u53eb\u505afeedslive\uff0c\u5f62\u5f0f\u548c\u6211\u4eec\u5e38\u8bf4\u7684FEED\u76f4\u6295\u76f4\u64ad\u95f4\u7c7b\u4f3c\uff0c\u9664\u4e86CPM\u4ee5\u5916\uff0cFeedslive\u4e5f\u652f\u6301CPT\u6309\u5c0f\u65f6\u552e\u5356\uff0cFeedslive\u901a\u5e38\u51fa\u73b0\u5728\u7b2c4\u5237\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u7efc\u4e0a\uff0c\u53ef\u4ee5\u770b\u5230\uff0c\u54c1\u724c\u7c7b\u4fe1\u606f\u6d41\u5e7f\u544a\u6709\u4e24\u5927\u7279\u70b9\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\uff0c\u4f4d\u7f6e\u66f4\u4f18\uff0c\u90fd\u51fa\u73b0\u5728\u6253\u5f00\u6296\u97f3\u7684\u524d\u5341\u5237\u4e4b\u5185\uff0c\u53d8\u76f8\u63d0\u9ad8\u4e86\u5e7f\u544a\u8425\u9500\u6548\u679c\u3002<\/strong><\/p>\n\n\n\n

\u7b2c\u4e8c\uff0c\u8ba1\u8d39\u6a21\u5f0f\u6216\u662f\u4fdd\u65f6\u3001\u6216\u662f\u4fdd\u91cf\uff0c\u56e0\u6b64\uff0c\u66dd\u5149\u662f\u8fd9\u7c7b\u5e7f\u544a\u6295\u653e\u7684\u6700\u5927\u8bc9\u6c42\u3002<\/strong><\/p>\n\n\n\n

\u5f53\u7136\uff0c\u76f8\u5bf9\u6765\u8bf4\uff0c\u54c1\u724c\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u6295\u653e\u95e8\u69db\u4e5f\u4f1a\u66f4\u9ad8\uff0c\u66f4\u9002\u5408\u5177\u6709\u4e00\u5b9a\u54c1\u724c\u6295\u653e\u9884\u7b97\u7684\u5e7f\u544a\u4e3b\u8fdb\u884c\u6295\u653e\u3002\uff08\u6587\u4e2d\u63d0\u5230\u7684\u4ef7\u683c\u4ec5\u4e3a\u520a\u4f8b\u4ef7\uff0c\u5b9e\u9645\u4ef7\u683c\u8bf7\u54a8\u8be2\u6296\u97f3\u9500\u552e\u6216\u8005\u4ee3\u7406\uff09<\/p>\n\n\n\n

\u6548\u679c\u7c7b\u4fe1\u606f\u6d41<\/strong><\/h2>\n\n\n\n

\u6548\u679c\u7c7b\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u90fd\u662f\u4ee5\u8f6c\u5316\u4e3a\u76ee\u7684\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u8fd9\u7c7b\u5e7f\u544a\u7684\u6295\u653e\u9700\u8981\u7edf\u4e00\u5728\u201c\u5de8\u91cf\u5f15\u64ce\u5e7f\u544a\u6295\u653e\u5e73\u53f0\uff08ad.oceanengine.com\uff09\u201d\u4e2d\u8fdb\u884c\u64cd\u4f5c\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u6211\u4eec\u5728\u8fdb\u884c\u8fd9\u7c7b\u5e7f\u544a\u6295\u653e\u4e4b\u524d\uff0c\u4e00\u5b9a\u8981\u60f3\u6e05\u695a\u4f60\u7684\u6295\u653e\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u5982\u4f55\u8003\u6838\uff1f<\/strong><\/p>\n\n\n\n

\u5728\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u5f00\u6237\u540e\uff0c\u6211\u4eec\u4f1a\u521b\u5efa\u5e7f\u544a\u8ba1\u5212\uff0c\u8fd9\u4e2a\u65f6\u5019\u7cfb\u7edf\u4f1a\u8ba9\u4f60\u9009\u62e9\u63a8\u5e7f\u76ee\u7684\uff0c\u5171\u5206\u4e3a\u5e94\u7528\u63a8\u5e7f\u3001\u9500\u552e\u7ebf\u7d22\u6536\u96c6\u3001\u6296\u97f3\u53f7\u63a8\u5e7f\u3001\u95e8\u5e97\u63a8\u5e7f\u3001\u5546\u54c1\u76ee\u5f55\u63a8\u5e7f\u3001\u7535\u5546\u5e97\u94fa\u63a8\u5e7f\u3001\u5934\u6761\u6587\u7ae0\u63a8\u5e7f<\/strong>\u548c\u5546\u54c1\u63a8\u5e7f<\/strong>8\u5927\u7c7b\u3002<\/p>\n\n\n\n

\u516b\u5927\u7c7b\u4e2d\u6700\u5e38\u7528\u5230\u7684\u662f\u6296\u97f3\u53f7\u63a8\u5e7f\u3001\u5546\u54c1\u63a8\u5e7f\u3001\u7535\u5546\u5e97\u94fa\u63a8\u5e7f<\/strong>\u548c\u95e8\u5e97\u63a8\u5e7f\u56db\u5927\u7c7b\u3002<\/strong><\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

1\u3001 \u6296\u97f3\u53f7\u63a8\u5e7f<\/strong><\/p>\n\n\n\n

\u6296\u97f3\u53f7\u63a8\u5e7f\u662f\u4ee5\u83b7\u53d6\u5927\u91cf\u7c89\u4e1d\u5e76\u4ee5\u7c89\u4e1d\u4f5c\u4e3a\u57fa\u7840\uff0c\u83b7\u53d6\u7ebf\u7d22\/\u6210\u5355\u4e3a\u76ee\u6807\u7684\u6548\u679c\u7c7b\u5e7f\u544a\u3002<\/strong><\/p>\n\n\n\n


\u4ece\u5b9a\u4e49\u4e2d\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u6296\u97f3\u53f7\u63a8\u5e7f\u7684\u8bc9\u6c42\u4e3b\u8981\u96c6\u4e2d\u5728\u4e24\u70b9\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\u662f\u589e\u7c89\uff0c\u6c89\u6dc0\u79c1\u57df<\/strong>\u3002\u8fc7\u53bb\uff0c\u6296\u97f3\u7684\u79c1\u57df\u4ef7\u503c\u4e00\u76f4\u662f\u88ab\u5916\u754c\u8bdf\u75c5\u7684\u6240\u5728\uff0c\u4f46\u968f\u7740\u6296\u97f3\u5728\u4e0d\u65ad\u5bf9\u79c1\u57df\u6d41\u91cf\u7684\u4e0d\u65ad\u52a0\u5f3a\uff0c\u8fd9\u4e2a\u73b0\u8c61\u5f97\u5230\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u7684\u626d\u8f6c\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u8d26\u53f7\u7684\u7c89\u4e1d\u91cf\u51e0\u4e4e\u51b3\u5b9a\u4e86\u89c6\u9891\u53d1\u5e03\u540e\u7684\u521d\u59cb\u6d41\u91cf\u6c60\u914d\u6bd4\uff0c\u800c\u7c89\u4e1d\u7684\u6709\u6548\u64ad\u653e\u91cf\u548c\u5bf9\u5185\u5bb9\u7684\u6b63\u5411\u53cd\u9988\u5219\u51b3\u5b9a\u4e86\u8be5\u5185\u5bb9\u662f\u5426\u6709\u51b2\u70ed\u95e8\u83b7\u53d6\u81ea\u7136\u6d41\u91cf\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u5bf9\u4e8e\u5546\u5bb6\u6765\u8bf4\uff0c\u6240\u53d1\u5e03\u7684\u5185\u5bb9\u5927\u591a\u4e3a\u5546\u4e1a\u5c5e\u6027\u5185\u5bb9\uff0c\u8fd9\u7c7b\u5185\u5bb9\u5e26\u6765\u7684\u7c89\u4e1d\u662f\u76ee\u6807\u7528\u6237\uff0c\u76f8\u5bf9\u6765\u8bf4\u7cbe\u51c6\u6027\u66f4\u9ad8\u3002\u540c\u65f6\uff0c\u65b0\u5185\u5bb9\u4e0a\u7ebf\u521d\u671f\uff0c\u7c89\u4e1d\u662f\u4f18\u5148\u770b\u5230\u5185\u5bb9\u7684\u7fa4\u4f53\uff0c\u4f18\u8d28\u7684\u5185\u5bb9\u80fd\u6709\u6548\u7684\u5524\u9192\u201c\u8001\u7c89\u4e1d\u201d\u3002<\/p>\n\n\n\n

\u57282020\u4e2d\u56fd\uff08\u4e49\u4e4c\uff09\u76f4\u64ad\u7535\u5546\u4e0e\u77ed\u89c6\u9891\u53d1\u5c55\u5e74\u4f1a\u66a8\u54c1\u724c\u4ea4\u6d41\u4f1a\u4e0a\uff0c\u636e\u6296\u97f3\u7535\u5546\u526f\u603b\u88c1\u738b\u6708\u4f1f\u4ecb\u7ecd\uff0c\u6296\u97f3\u4e3b\u64ad\u76f4\u64ad\u5e26\u8d27\u7684\u8ba2\u5355\u91cc\uff0c\u7c89\u4e1d\u8ba2\u5355\u5360\u6bd460%\u4ee5\u4e0a\u3002<\/strong><\/p>\n\n\n\n

\u4ee5\u589e\u7c89\u4e3a\u76ee\u6807\u7684\u8bdd\uff0c\u201c\u6296\u97f3\u53f7\u63a8\u5e7f\u201d\u4e2d\u6700\u5f3a\u5927\u7684\u529f\u80fd\u5c31\u662f\u8ba9\u7cfb\u7edf\u81ea\u52a8\u6839\u636e\u8d26\u53f7\u7c89\u4e1d\u6807\u7b7e\u8fdb\u884c\u62d3\u5c55\uff0c\u6216\u8005\u9009\u5b9a\u7ade\u5bf9\u8d26\u53f7\u8fdb\u884c\u6295\u653e\u3002\u5e2e\u52a9\u5e7f\u544a\u4e3b\u627e\u5230\u76ee\u6807\u7528\u6237\uff0c\u5438\u5f15\u76ee\u6807\u7528\u6237\u5173\u6ce8\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u662f\u4fc3\u8fdb\u7c89\u4e1d\u8f6c\u5316<\/strong>\uff0c\u4e3b\u8981\u5b9e\u73b0\u65b9\u5f0f\u662f\u901a\u8fc7\u6295\u653e\u540a\u8d77\u79c1\u4fe1\u8fdb\u884c1V1\u6c9f\u901a\uff0c\u5b9e\u73b0\u6536\u96c6\u7ebf\u7d22\u6216\u5bfc\u6d41\u5fae\u4fe1\u7b49\u76ee\u7684\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u53e6\u5916\uff0c\u6296\u97f3\u53f7\u63a8\u5e7f\u4e5f\u652f\u6301FEED\u76f4\u6295\u76f4\u64ad\u95f4\u73a9\u6cd5\uff0c\u5bf9\u4e8e\u975e\u54c1\u724c\u5e7f\u544a\u4e3b\u548c\u6296\u5e97\u5546\u5bb6\u6765\u8bf4\uff0c\u662f\u9664DOU+\u5916\u901a\u8fc7\u6295\u653e\u4e3a\u76f4\u64ad\u95f4\u8fdb\u884c\u5f15\u6d41\u7684\u552f\u4e00\u6e20\u9053\u3002<\/p>\n\n\n\n

\u521b\u5efa\u201c\u6296\u97f3\u53f7\u63a8\u5e7f\u201d\u8ba1\u5212\u7684\u524d\u63d0\u662f\u8981\u6709\u4f01\u4e1a\u53f7\u8eab\u4efd\u3002\u5728\u8fdb\u884c\u63a8\u5e7f\u65f6\uff0c\u4e5f\u8981\u914d\u5408\u201c\u6296\u97f3\u4f01\u4e1a\u53f7\u5546\u5bb6\u7ba1\u7406\u540e\u53f0\u201d\uff08www.e.douyin.com\uff09\u5171\u540c\u4f7f\u7528\uff0c\u4f01\u4e1a\u53f7\u7ba1\u7406\u540e\u53f0\u9664\u4e86\u80fd\u7ba1\u7406\u8d26\u53f7\u6240\u53d1\u5e03\u7684\u5185\u5bb9\u5916\uff0c\u66f4\u80a9\u8d1f\u7740\u627f\u8f7d\u8f6c\u5316\u7684\u91cd\u4efb\uff0c\u5305\u62ec\u8054\u7cfb\u65b9\u5f0f\u3001POI\u8ba4\u9886\u3001\u5361\u5238\u3001\u5ba2\u670d\u7b49\u529f\u80fd\uff0c\u662f\u54c1\u724c\/\u5546\u5bb6\u6700\u5e94\u91cd\u70b9\u4f18\u5316\u7684\u5730\u65b9\u3002<\/strong><\/p>\n\n\n\n

2\u3001\u5546\u54c1\u63a8\u5e7f<\/strong><\/p>\n\n\n\n

\u5728\u8fdb\u884cAD\u5e73\u53f0\u5f00\u6237\u7684\u65f6\u5019\uff0c\u7cfb\u7edf\u4f1a\u95ee\u4f60\u662f\u5426\u662f\u9c81\u73ed\u5546\u5bb6\uff0c\u53ea\u6709\u9c81\u73ed\u5546\u5bb6\u65b9\u80fd\u4f7f\u7528\u5546\u54c1\u63a8\u5e7f\u529f\u80fd\u3002<\/strong><\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u9c81\u73ed\u4ee5\u524d\u662f\u4eca\u65e5\u5934\u6761\u7684\u7535\u5546\u5e7f\u544a\u6295\u653e\u5e73\u53f0\uff0c2019\u5e74\u5e95\uff0c\u9c81\u73ed\u548c\u5c0f\u5e97\u4f53\u7cfb\u5408\u5e76\uff0c\u5e76\u66f4\u540d\u4e3a\u6296\u5e97\uff0c\u73b0\u5982\u4eca\uff0c\u5df2\u7ecf\u6210\u4e3a\u201c\u6296\u97f3\u7535\u5546\u201d\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n\n\n\n

\u9c81\u73ed\u5546\u5bb6\u7684\u7279\u70b9\u5c31\u662f\u5b57\u8282\u751f\u6001\u4e2d\u5efa\u7acb\u7535\u5546\u95ed\u73af\u7684\u5546\u5bb6\uff0c\u4e5f\u5c31\u662f\u62e5\u6709\u6296\u5e97\u5e76\u901a\u8fc7\u6296\u5e97\u5b9e\u73b0\u7535\u5546\u8f6c\u5316\u7684\u5546\u5bb6\u3002\u5546\u5bb6\u521b\u5efa\u6296\u5e97\u5e76\u628a\u5546\u54c1\u4e0a\u67b6\u540e\uff0c\u6709\u4e09\u6761\u8def\u5f84\u53ef\u4ee5\u8fdb\u884c\u5546\u54c1\u7684\u8425\u9500\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

1\u3001\u81ea\u5efa\u4f01\u4e1a\u53f7\u3001\u77e9\u9635\u53f7\uff0c\u81ea\u5236\u5185\u5bb9\u5b9e\u73b0\u5356\u8d27\uff1b<\/p>\n\n\n\n

2\u3001\u4e3a\u5546\u54c1\u8bbe\u7f6e\u4f63\u91d1\uff0c\u901a\u8fc7\u7cbe\u9009\u8054\u76df\u627e\u521b\u4f5c\u8005\u8fdb\u884c\u5e26\u8d27\uff1b<\/p>\n\n\n\n

3\u3001\u521b\u5efa\u5e76\u5173\u8054AD\u5e73\u53f0\u8d26\u6237\uff0c\u901a\u8fc7\u6295\u653e\u5e7f\u544a\u8fdb\u884c\u63a8\u5e7f\uff1b<\/p>\n\n\n\n

\u201c\u5546\u54c1\u63a8\u5e7f\u201d\u8ba1\u5212\u5c31\u662f\u4e3a\u5546\u5bb6\u901a\u8fc7\u6295\u653e\u8fdb\u884c\u5e26\u8d27\u800c\u51c6\u5907\u7684\u3002<\/strong><\/p>\n\n\n\n

\u9664\u4e86\u53ef\u4ee5\u901a\u8fc7\u6295\u653e\u77ed\u89c6\u9891\u5e7f\u544a\u5b9e\u73b0\u5356\u8d27\u5916\uff0c\u4e5f\u652f\u6301FEED\u76f4\u6295\u76f4\u64ad\u95f4\u73a9\u6cd5\uff0c\u548c\u201c\u6296\u97f3\u53f7\u63a8\u5e7f\u201d\u4e2d\u7684\u76f4\u6295\u76f4\u64ad\u95f4\u64cd\u4f5c\u76f8\u540c\uff0c\u53ea\u662f\u5728\u8f6c\u5316\u76ee\u6807\u4e0a\u66f4\u63a5\u8fd1\u7535\u5546\u8f6c\u5316\u3002<\/p>\n\n\n\n

3\u3001\u7535\u5546\u5e97\u94fa\u63a8\u5e7f\u548c\u95e8\u5e97\u63a8\u5e7f<\/strong><\/p>\n\n\n\n

\u7535\u5546\u5e97\u94fa\u63a8\u5e7f\u7684\u76ee\u7684\u5c31\u662f\u505a\u5f15\u6d41\u7535\u5546\uff0c\u95e8\u5e97\u63a8\u5e7f\u7684\u76ee\u7684\u5c31\u662f\u505a\u95e8\u5e97\u5f15\u6d41\u3002\u8fd9\u4e24\u7c7b\u63a8\u5e7f\u90fd\u652f\u6301\u7b2c\u4e09\u65b9\u94fe\u63a5\uff0c\u5e76\u4e0d\u662f\u5fc5\u987b\u8981\u901a\u8fc7\u6296\u97f3\u8d26\u53f7\u53d1\u5e03\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u76ee\u524d\uff0c\u7535\u5546\u5e97\u94fa\u63a8\u5e7f\u652f\u6301\u540a\u8d77\u6dd8\u5b9d\uff0c\u5929\u732b\uff0c\u4eac\u4e1c\uff0c\u82cf\u5b81\uff0c\u552f\u54c1\u4f1a\uff0c\u62fc\u591a\u591a\u516d\u5927\u7535\u5546\u5e73\u53f0\u3002\u95e8\u5e97\u63a8\u5e7f\u652f\u6301\u540a\u8d77\u7f8e\u56e2\u3001\u5927\u4f17\u70b9\u8bc4\u3001\u643a\u7a0b\u7b49O2O\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c<\/strong>\u5f53\u7136\uff0c\u5982\u679c\u901a\u8fc7\u6296\u97f3\u4f01\u4e1a\u53f7\u8ba4\u9886POI\u5e76\u8fdb\u884c\u95e8\u5e97\u5305\u88c5\u3001\u914d\u7f6e\u56e2\u8d2d\u3001\u4f18\u60e0\u7b49\u6d3b\u52a8\u7684\u8bdd\uff0c\u63a8\u5e7f\u6548\u679c\u4f1a\u66f4\u597d\uff0c\u7528\u6237\u4f53\u9a8c\u4e5f\u4f1a\u66f4\u597d\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u56db\u7c7b\u5c31\u662f\u54c1\u724c\/\u5546\u5bb6\u4eec\u6700\u5e38\u7528\u5230\u7684\u63a8\u5e7f\u8ba1\u5212\u3002<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u6296\u97f3\u53f7\u63a8\u5e7f\u4f9d\u6258\u7684\u662f\u6296\u97f3\u4f01\u4e1a\u53f7\uff0c\u5546\u54c1\u63a8\u5e7f\u4f9d\u6258\u7684\u662f\u6296\u5e97\uff0c\u90fd\u662f\u5c5e\u4e8e\u6296\u97f3\u751f\u95ed\u73af\u751f\u6001\u4e2d\u7684\u751f\u610f\uff0c\u56e0\u6b64\u80fd\u4eab\u53d7\u5230Feed\u76f4\u6295\u76f4\u64ad\u95f4\u7684\u652f\u6301\u3002<\/strong> \u53e6\u5916\uff0c\u5982\u679c\u54c1\u724c\/\u5546\u5bb6\u60f3\u4e3a\u8fbe\u4eba\u3001\u660e\u661f\u7b49\u5176\u4ed6\u975e\u4f01\u4e1a\u53f7\u8eab\u4efd\u7684\u76f4\u64ad\u95f4\u8fdb\u884c\u63a8\u5e7f\u7684\u8bdd\uff0c\u4e5f\u8981\u5728\u4e24\u7c7b\u8ba1\u5212\u4e2d\u5b8c\u6210\u4e2a\u4eba\u8d26\u53f7\u7ed1\u5b9a\/\u6388\u6743\u7684\u6d41\u7a0b\u3002<\/p>\n\n\n\n

\u800c\u95e8\u5e97\u63a8\u5e7f\u548c\u7535\u5546\u5e97\u94fa\u63a8\u5e7f\uff0c\u5219\u662f\u4e3a\u751f\u6001\u5916\u7684\u89d2\u8272\u51c6\u5907\u7684\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\u5c5e\u4e8e\u5178\u578b\u7684\u77ed\u6548\u6548\u679c\u8425\u9500\u3002<\/p>\n\n\n\n

\u521b\u4f5c\u8005\u539f\u751f\u5e7f\u544a<\/strong><\/h2>\n\n\n\n

\u521b\u4f5c\u8005\u539f\u751f\u5e7f\u544a\u6307\u7684\u662f\u7531\u6296\u97f3\u4e0a\u9762\u7684KOL\/\u660e\u661f\/\u521b\u4f5c\u8005\u4e3a\u5e7f\u544a\u4e3b\u53d1\u5e03\u7684\u63a8\u5e7f\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u4e0d\u7ba1\u662f\u77ed\u89c6\u9891\u4e5f\u597d\u3001\u76f4\u64ad\u4e5f\u597d\uff0c\u8fd9\u7c7b\u5185\u5bb9\u7684\u672c\u8d28\u4e5f\u662f\u5e7f\u544a\uff0c\u53ea\u4e0d\u8fc7\u4e59\u65b9\u4ece\u5e73\u53f0\u53d8\u4e3a\u4e86\u521b\u4f5c\u8005\uff0c\u5e73\u53f0\u5728\u4e2d\u95f4\u8d77\u5230\u7684\u662f\u64ae\u5408\u3001\u76d1\u7763\u7684\u4f5c\u7528\u3002\u800c\u4e14\uff0c\u8fd9\u7c7b\u5e7f\u544a\u5728\u5c55\u73b0\u5f62\u5f0f\u4e0a\u4e0d\u542b\u5e7f\u544a\u5b57\u6837\uff0c\u5b8c\u7f8e\u878d\u5165\u5185\u5bb9\u4e4b\u4e2d\uff0c\u5e7f\u544a\u5373\u5185\u5bb9\uff0c\u66f4\u52a0\u7684\u539f\u751f\u3002<\/p>\n\n\n\n

\u76ee\u524d\uff0c\u54c1\u724c\u5e0c\u671b\u901a\u8fc7\u521b\u4f5c\u8005\u8fdb\u884c\u63a8\u5e7f\u3001\u5b9e\u73b0\u8f6c\u5316\u5171\u6709\u4e24\u4e2a\u6e20\u9053\uff0c\u5206\u522b\u662f\u5de8\u91cf\u661f\u56fe\u548c\u7cbe\u9009\u8054\u76df\u3002<\/p>\n\n\n\n

1\u3001\u5de8\u91cf\u661f\u56fe<\/strong><\/p>\n\n\n\n

\u5de8\u91cf\u661f\u56fe\u662f\u54c1\u724c\u4e3b\u3001MCN\u516c\u53f8\u548c\u660e\u661f\/\u8fbe\u4eba\u8fdb\u884c\u5185\u5bb9\u4ea4\u6613\u7684\u670d\u52a1\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u4e3b\u901a\u8fc7\u661f\u56fe\u53ef\u4ee5\u4e3a\u8fbe\u4eba\u4e0b\u77ed\u89c6\u9891\u5355\u548c\u76f4\u64ad\u5355\u3002<\/strong><\/p>\n\n\n\n

2\u3001\u7cbe\u9009\u8054\u76df<\/strong><\/p>\n\n\n\n

\u7cbe\u9009\u8054\u76df\u5c5e\u4e8e\u6296\u97f3\u7535\u5546\u4f53\u7cfb\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u6296\u97f3\u4e0a\u7684\u6dd8\u5b9d\u8054\u76df\uff0c\u662f\u57fa\u4e8e\u5546\u54c1\u7684\u5185\u5bb9\u4ea4\u6613\u64ae\u5408\u5e73\u53f0\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u5546\u5bb6\u5728\u6296\u5e97\u4e0a\u4e0a\u67b6\u5546\u54c1\u540e\uff0c\u53ef\u4ee5\u9009\u62e9\u901a\u8fc7\u7cbe\u9009\u8054\u76df\u8fdb\u884c\u63a8\u5e7f\uff0c\u518d\u6309\u5b9e\u9645\u9500\u91cf\u4e3aKOL\u652f\u4ed8\u4f63\u91d1\uff0c\u5c5e\u4e8eCPS\uff08Cost Per Sales\uff09\u7684\u5408\u4f5c\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\u800c\u5f00\u901a\u6a71\u7a97\u6743\u9650\u7684\u521b\u4f5c\u8005\u53ef\u4ee5\u901a\u8fc7\u6296\u97f3APP\u7684\u6a71\u7a97\u529f\u80fd\u6216\u8005\u5de8\u91cf\u767e\u5e94\u5e73\u53f0\u5728\u8054\u76df\u4e2d\u9009\u53d6\u5546\u54c1\uff0c\u901a\u8fc7\u77ed\u89c6\u9891\/\u76f4\u64ad\u8fdb\u884c\u5e26\u8d27\u53d8\u73b0\u3002<\/p>\n\n\n\n

\u5728\u6296\u97f3\u7535\u5546\u4f53\u7cfb\u4e2d\uff0c\u5546\u5bb6\u5bf9\u5e94\u7684\u64cd\u4f5c\u5e73\u53f0\u662f\u6296\u5e97\uff0c\u8fbe\u4eba\u5bf9\u5e94\u7684\u64cd\u4f5c\u5e73\u53f0\u662f\u5de8\u91cf\u767e\u5e94\uff0c\u4e24\u4e2a\u5e73\u53f0\u518d\u901a\u8fc7\u7cbe\u9009\u8054\u76df\u4ea7\u751f\u4ea4\u96c6\u3002<\/strong><\/p>\n\n\n\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u5e7f\u544a\u4e3b\/\u5546\u5bb6\u60f3\u901a\u8fc7CPS\u7684\u6a21\u5f0f\u5356\u8d27\uff0c\u5219\u9700\u8981\u5148\u5728\u6296\u5e97\u4e2d\u4e0a\u67b6\u5546\u54c1\uff0c\u7136\u540e\u8bbe\u5b9a\u4f63\u91d1\uff0c\u5438\u5f15\u8fbe\u4eba\u8fdb\u884c\u5408\u4f5c\u3002<\/p>\n\n\n\n

DOU+<\/strong><\/p>\n\n\n\n

DOU+\u5e76\u6ca1\u6709\u51fa\u73b0\u5728\u8425\u9500\u5730\u56fe\u4e2d\uff0c\u4f46\u662fDOU+\u4e5f\u786e\u5b9e\u662f\u6548\u679c\u5e7f\u544a\u4e2d\u7684\u4e00\u5458\u5927\u5c06\u3002<\/p>\n\n\n\n

\u5173\u4e8eDOU+\u6211\u4eec\u5df2\u7ecf\u5199\u4e86\u5f88\u591a\u6587\u7ae0\uff0c\u5177\u4f53\u73a9\u6cd5\u3001\u4ecb\u7ecd\u8fd9\u91cc\u5c31\u4e0d\u591a\u8bf4\u4e86\uff0c\u53ea\u5f3a\u8c03\u4e00\u70b9\uff0c\u5728\u5c0f\u7f16\u770b\u6765\uff0c\u4e0d\u7ba1\u662f\u77ed\u89c6\u9891DOU+\u8fd8\u662f\u76f4\u64adDOU+\u90fd\u662f\u91c7\u7528oCPM\u7684\u8ba1\u8d39\u6a21\u5f0f\uff0c\u56e0\u6b64\u5c5e\u4e8e\u504f\u6548\u679c\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u3002\u5404\u4f4d\u5728\u6295\u653eDOU+\u7684\u65f6\u5019\uff0c\u4e00\u5b9a\u8981\u5173\u6ce8\u7684\u6548\u679c\u800c\u4e0d\u662f\u64ad\u653e\u91cf\u7684\u591a\u5c11\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\uff0c\u662f\u5c0f\u7f16\u5bf9\u6296\u97f3\u5404\u79cd\u4fe1\u606f\u6d41\u5e7f\u544a\u8fdb\u884c\u7684\u62c6\u89e3\uff0c\u8bf7\u5927\u5bb6\u5728\u8003\u8651\u6295\u653e\u5e7f\u544a\u524d\uff0c\u52a1\u5fc5\u60f3\u597d\u6295\u653e\u7684\u76ee\u7684\uff0c\u907f\u514d\u9020\u6210\u6d6a\u8d39\u3002<\/p>\n\n\n\n

\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u5bf9\u6296\u97f3\u7684\u5f00\u5c4f\u5e7f\u544a\u3001\u641c\u7d22\u5e7f\u544a\u548c\u4e00\u4e9b\u56fa\u5b9a\u7684\u5e7f\u544a\u4f4d\u505a\u7b80\u5355\u8bb2\u89e3\u3002<\/p>\n\n\n\n

\u5176\u4ed6\u5e7f\u544a<\/strong><\/h2>\n\n\n\n

\u5f00\u5c4f\u5e7f\u544a<\/strong><\/p>\n\n\n\n

\u5f00\u5c4f\u5e7f\u544a\u987e\u540d\u601d\u4e49\uff0c\u5c31\u662f\u6253\u5f00\u6296\u97f3\u540e\u7b2c\u4e00\u773c\u770b\u5230\u7684\u753b\u9762\u3002\u5f00\u5c4f\u5e7f\u544a\u5c5e\u4e8e\u5178\u578b\u7684\u54c1\u724c\u5e7f\u544a\uff0c\u62e5\u6709\u6700\u4f73\u7684\u4f4d\u7f6e\uff0c\u53ea\u8981\u6253\u5f00\u6296\u97f3\u5c31\u53ef\u4ee5\u770b\u5230\uff0c\u7ed3\u5408\u6296\u97f3\u6700\u8fd1\u516c\u5e03\u76846\u4ebfDAU\uff0c\u867d\u7136\u8d35\u70b9\uff0c\u4f46\u66dd\u5149\u91cf\u4e00\u5b9a\u4e0d\u4fd7\uff0c\u662f\u4e0d\u5dee\u94b1\u7684\u54c1\u724c\u5e7f\u544a\u4e3b\u9996\u9009\u3002<\/p>\n\n\n\n


\u76ee\u524d\uff0c\u5f00\u5c4f\u5e7f\u544a\u5171\u6709\u4e24\u79cd\u5c55\u73b0\u5f62\u5f0f\uff0c\u5206\u522b\u662f\u666e\u901a\u5f00\u5c4f<\/strong>\u548cTopView<\/strong>\u3002<\/p>\n\n\n\n

1\u3001\u666e\u901a\u5f00\u5c4f<\/strong><\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u5e7f\u544a\u6837\u5f0f\uff1a<\/strong>\u9759\u60013\u79d2\uff0c\u52a8\u60014\u79d2\uff0c\u89c6\u98915\u79d2<\/p>\n\n\n\n

\u8ba1\u8d39\u65b9\u5f0f\uff1a<\/strong>\u5168\u56fd\u8f6e\u64adCPT\u3001\u5730\u57df\u8f6e\u64adCPT\u3001\u666e\u901aGD\uff08CPM\uff09<\/p>\n\n\n\n

\u5b9a\u5411\u7ef4\u5ea6\uff1a<\/strong>CPT\u5168\u56fd\u4e0d\u652f\u6301\u5b9a\u5411\uff0cCPT\u5730\u57df\u652f\u6301\u57ce\u5e02\u5b9a\u5411\uff1bCPM\u652f\u6301\u4eba\u7fa4\u5305\u3001\u5174\u8da3\u5b9a\u5411<\/p>\n\n\n\n

\u6295\u653e\u7c7b\u578b\uff1a<\/strong>\u843d\u5730\u9875\uff1b\u5185\/\u5916\u90e8\u94fe\u63a5\u3001APP\u8df3\u8f6c<\/p>\n\n\n\n

\u520a\u4f8b\u4ef7\uff1a<\/strong>CPT\uff08\u5168\u56fd\uff09\u20143,600,000\u5143\/\u5929\/\u8f6e\uff1b<\/p>\n\n\n\n

CPM\u2014200\u5143\/CPM\uff0c100CPM\u8d77\u552e<\/p>\n\n\n\n

\u8d2d\u4e70\u6e20\u9053\uff1a<\/strong>\u9500\u552e\/\u4ee3\u7406<\/p>\n\n\n\n

\u6392\u671f\uff1a<\/strong>CPT\u2014\u63d0\u524d5\u5929\uff0cCPM\u2014\u63d0\u524d3\u5929<\/p>\n\n\n\n

2\u3001TopView<\/strong><\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

TopView\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a\uff0c\u53ef\u4ee5\u770b\u4f5c\u662f\u5f00\u5c4f\u5e7f\u544a\u7684plus\u7248\u3002<\/p>\n\n\n\n

\u5176\u7279\u70b9\u662f\u5c06\u5e7f\u544a\u5206\u4e3a\u4e24\u4e2a\u9636\u6bb5\uff0c\u7b2c\u4e00\u4e2a\u9636\u6bb5\u662f\u6301\u7eed3\u79d2\u7684\u5168\u5c4f\u5c55\u793a\uff0c\u7b2c\u4e8c\u4e2a\u9636\u6bb5\u624d\u4f1a\u9010\u6e10\u9732\u51fa\u54c1\u6635\u79f0\u3001\u5934\u50cf\u3001\u4e92\u52a8\u6309\u94ae\u3001\u63cf\u8ff0\u3001\u5e7f\u544a\u6807\u6ce8\u7b49\u4fe1\u606f\uff0c\u5e76\u652f\u6301\u8df3\u8f6c\u3002<\/strong><\/p>\n\n\n\n

\u8ba1\u8d39\u65b9\u5f0f\uff1a<\/strong>\u9996\u5237CPT\u3001\u8f6e\u64adCPT\u3001\u666e\u901aGD\uff08CPM\uff09\u3001DTV<\/p>\n\n\n\n

\u5b9a\u5411\u7ef4\u5ea6\uff1a<\/strong>CPT\u652f\u6301\u6027\u522b\u3001\u533a\u57df\uff1bCPM\u652f\u6301\u4eba\u7fa4\u5305\u3001\u5174\u8da3\u7b49<\/p>\n\n\n\n

\u6295\u653e\u7c7b\u578b\uff1a<\/strong>\u843d\u5730\u9875\u3001\u5185\/\u5916\u90e8\u94fe\u63a5\u3001APP\u8df3\u8f6c<\/p>\n\n\n\n

\u520a\u4f8b\u4ef7\uff1a<\/strong>CPT\uff08\u5168\u56fd\uff09\u20143,840,000\u5143\/\u5929\/\u8f6e\uff1bCPM\u2014240\u5143\uff0c\u8ba2\u535510\u4e07\u91d1\u989d\u8d77\u552e<\/p>\n\n\n\n

\u8d2d\u4e70\u6e20\u9053\uff1a<\/strong>\u9500\u552e\/\u4ee3\u7406<\/p>\n\n\n\n

\u6392\u671f\uff1a<\/strong>CPT\u2014\u63d0\u524d10\u5929\uff0cCPM\u2014\u65e0\u5b9a\u5411\u63d0\u524d5\u5929\uff0c\u6709\u5b9a\u54117\u5929<\/p>\n\n\n\n

TopView\u4e0d\u4ec5\u662f\u6253\u5f00\u6296\u97f3\u540e\u7b2c\u4e00\u773c\u53ef\u89c1\u7684\u5e7f\u544a\uff0c\u800c\u4e143\u79d2\u5168\u5c4f\u5c55\u793a\u8fc7\u540e\uff0c\u8fd8\u53ef\u4ee5\u65e0\u7f1d\u878d\u5165\u539f\u751f\u4fe1\u606f\u6d41\u4e2d\uff0c\u7528\u6237\u7684\u4f53\u9a8c\u66f4\u6d41\u7545\u3002\u5f53\u7136\uff0c\u540c\u6837\u7684\u4f4d\u7f6e\uff0c\u66f4\u4e30\u5bcc\u7684\u5c55\u73b0\u5f62\u5f0f\uff0cTopView\u7684\u4ef7\u683c\u4e5f\u662f\u6240\u6709\u5e7f\u544a\u7c7b\u578b\u4e2d\u6700\u9ad8\u7684\u3002<\/strong><\/p>\n\n\n\n

\u641c\u7d22\u5e7f\u544a<\/strong><\/p>\n\n\n\n

\u641c\u7d22\u5e7f\u544a\uff0c\u81ea2018\u5e74\u8d77\u5c31\u6709\uff0c\u4f46\u662f\u6296\u97f3\u4e00\u76f4\u6ca1\u6709\u91cd\u70b9\u53bb\u63a8\u30022019\u5e74\uff0c\u968f\u7740\u6296\u97f3DAU\u8282\u8282\u6500\u9ad8\uff0c\u6296\u97f3\u641c\u7d22\u7528\u6237\u751a\u81f3\u4e00\u5ea6\u8d85\u8fc7\u4e86\u4eca\u65e5\u5934\u6761\u7684\u641c\u7d22\u7528\u6237\uff0c\u641c\u7d22\u5e7f\u544a\u5c31\u9010\u6e10\u88ab\u5217\u5165\u4e86\u5b98\u65b9\u4f18\u52bf\u8d44\u6e90\u3002<\/p>\n\n\n\n

\u641c\u7d22\u5e7f\u544a\u4e3b\u8981\u5206\u4e3a\u4e24\u79cd\uff0c\u4e00\u79cd\u662f\u54c1\u724c\u5b9a\u5236\u7684\u641c\u7d22\u8d44\u6e90\uff0c\u53e6\u4e00\u79cd\u662f\u641c\u7d22\u7c7b\u4fe1\u606f\u6d41\u3002<\/strong><\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u5176\u4e2d\uff0c\u5b9a\u5236\u641c\u7d22\u4e3b\u8981\u6709\u4e24\u7c7b\uff0c\u4e00\u79cd\u662f\u54c1\u724c\u5173\u952e\u8bcd\u5b9a\u5236\u7684\u641c\u7d22\u9875\u9762\uff0c\u53e6\u4e00\u79cd\u662f\u660e\u661f\u5173\u952e\u8bcd\u5b9a\u5236\u7684\u641c\u7d22\u9875\u9762\uff0c<\/strong>\u4e0d\u8fc7\u4e24\u79cd\u90fd\u662f\u504f\u54c1\u724c\u8425\u9500\u8bc9\u6c42\uff1b<\/p>\n\n\n\n

\u800c\u641c\u7d22\u4fe1\u606f\u6d41\u7684\u6295\u653e\u9700\u8981\u5728\u5de8\u91cf\u5f15\u64ceAD\u6295\u653e\u5e73\u53f0\u8fdb\u884c\u64cd\u4f5c\uff0c\u5e76\u4e14\u5bf9\u5e7f\u544a\u4e3b\u8eab\u4efd\u6ca1\u6709\u9650\u5236\u3002<\/strong>\u53e6\u5916\uff0c\u8fdb\u884c\u641c\u7d22\u4fe1\u606f\u6d41\u6295\u653e\uff0c\u5e7f\u544a\u9664\u4e86\u6296\u97f3\u5916\u4ea6\u53ef\u4ee5\u540c\u65f6\u8986\u76d6\u4eca\u65e5\u5934\u6761APP\u3002<\/p>\n\n\n\n

\u56fa\u5b9a\u5e7f\u544a\u4f4d\u3001\u54c1\u724c\u84ddV\u3001\u6311\u6218\u8d5b<\/strong><\/p>\n\n\n\n

\u6296\u97f3\u4e0a\u7684\u56fa\u5b9a\u5e7f\u544a\u4f4d\u5e76\u4e0d\u591a\uff0c\u5e38\u89c1\u7684\u5c31\u662f\u53d1\u73b0\u9875\u7684banner\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u5b9a\u5236\u54c1\u724c\u84ddV\u5219\u662f\u5c5e\u4e8e\u4f01\u4e1a\u53f7\u4f53\u7cfb\uff0c\u5bf9\u6bd4\u666e\u901a\u84ddV\u6765\u8bf4\u4e0d\u7ba1\u662f\u5c55\u793a\u754c\u9762\u8fd8\u662f\u529f\u80fd\u4e0a\uff0c\u90fd\u6709\u5f88\u5927\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/figure>\n\n\n\n

\u6700\u540e\uff0c\u5c31\u662f\u6311\u6218\u8d5b\u4e86\uff0c\u6311\u6218\u8d5b\u662f\u6296\u97f3\u5b9a\u5236\u5316\u7a0b\u5ea6\u6700\u9ad8\uff0c\u8d44\u6e90\u8986\u76d6\u6700\u5e7f\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u524d\u9762\u63d0\u5230\u7684\u6240\u6709\u5e7f\u544a\u8d44\u6e90\u90fd\u53ef\u4ee5\u878d\u5165\u5728\u6311\u6218\u8d5b\u4e2d\uff0c\u5f53\u7136\uff0c\u6311\u6218\u8d5b\u7684\u95e8\u69db\u4e5f\u975e\u5e38\u7684\u9ad8\uff0c\u4e0d\u662f\u4e2d\u5c0f\u5e7f\u544a\u4e3b\u53ef\u4ee5\u73a9\u8f6c\u7684\u3002<\/p>\n\n\n\n

\u5199\u5728\u6700\u540e<\/strong><\/p>\n\n\n\n

\u6296\u97f3\u8fd8\u5728\u98de\u901f\u8fed\u4ee3\u4e2d\uff0c\u4ee5\u524d\u7684\u6296\u97f3\u4e3a\u4e86\u6ee1\u8db3\u5e7f\u544a\u4e3b\u7684\u4e0d\u540c\u9700\u6c42\u5728\u4e0d\u505c\u7684\u505a\u52a0\u6cd5\u3002\u5982\u4eca\uff0c\u6296\u97f3\u5df2\u7ecf\u6210\u4e3a\u4e86\u5e9e\u7136\u5927\u7269\uff0c\u751f\u6001\u4e5f\u5df2\u7ecf\u521d\u6b65\u5f62\u6210\uff0c\u6296\u97f3\u4e0d\u518d\u76f2\u76ee\uff0c\u6b63\u5728\u7740\u624b\u4f18\u5316\u751f\u6001\uff0c\u5e76\u5f00\u59cb\u505a\u51cf\u6cd5\uff0c\u76f8\u4fe1\u672a\u6765\u6296\u97f3\u7684\u8425\u9500\u751f\u6001\u4f1a\u66f4\u5065\u5eb7\u3002 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u672c\u6587\u5c06\u5168\u9762\u62c6\u89e3\u6296\u97f3\u7684\u5e7f\u544a\u4ea7\u54c1\u4f53\u7cfb\uff0c\u8bb2\u89e3\u5404\u7c7b\u5e7f\u544a\u7684\u7279\u70b9\u53ca\u6295\u653e\u8def\u5f84\u3002<\/p>\n","protected":false},"author":1,"featured_media":13651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1108],"tags":[193],"topic":[],"_links":{"self":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/13636"}],"collection":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/comments?post=13636"}],"version-history":[{"count":1,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/13636\/revisions"}],"predecessor-version":[{"id":13652,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/13636\/revisions\/13652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media\/13651"}],"wp:attachment":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media?parent=13636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/categories?post=13636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/tags?post=13636"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/topic?post=13636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}