{"id":14464,"date":"2022-01-27T15:18:20","date_gmt":"2022-01-27T07:18:20","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=14464"},"modified":"2022-01-27T15:18:23","modified_gmt":"2022-01-27T07:18:23","slug":"%e6%8a%96%e9%9f%b3%e5%8f%91%e5%b8%83%e7%94%b5%e5%95%86%e5%b9%b4%e5%ba%a6%e5%8d%81%e5%a4%a7%e5%85%b3%e9%94%ae%e8%af%8d%ef%bc%8c%e8%83%8c%e5%90%8e%e9%80%8f%e9%9c%b2%e4%ba%86%e5%93%aa%e4%ba%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/14464.html","title":{"rendered":"\u6296\u97f3\u53d1\u5e03\u7535\u5546\u5e74\u5ea6\u5341\u5927\u5173\u952e\u8bcd\uff0c\u80cc\u540e\u900f\u9732\u4e86\u54ea\u4e9b\u65b0\u8d8b\u52bf\uff1f"},"content":{"rendered":"\n

\u8fd1\u65e5\uff0c\u6296\u97f3\u516c\u5e03\u6296\u97f3\u7535\u5546\u5e74\u5ea6\u5341\u5927\u5173\u952e\u8bcd\uff0c\u5206\u522b\u4e3a\u201c\u5174\u8da3\u7535\u5546\u201d\u201c\u54c1\u724c\u81ea\u64ad\u201d\u201cFACT\u201d\u201c\u7206\u6b3e\u201d\u201c\u54c1\u9500\u5408\u4e00\u201d\u201c\u79cd\u8349\u201d\u201c\u65b0\u6d88\u8d39\u4eba\u7fa4\u201d\u201c\u957f\u6548\u7ecf\u8425\u201d\u201c\u65b0\u589e\u957f\u201d\u548c\u201c\u79c1\u57df\u5efa\u8bbe\u201d\u3002<\/p>\n\n\n\n

\u6bcf\u4e00\u4e2a\u5173\u952e\u8bcd\u80cc\u540e\u900f\u9732\u7684\u90fd\u662f\u4e00\u4e2a\u65b0\u7684\u673a\u4f1a\u548c\u8d8b\u52bf\uff0c\u5177\u4f53\u662f\u54ea\u4e9b\uff0c\u770b\u5b8c\u5c31\u77e5\u9053\u4e86\u3002<\/p>\n\n\n\n

1.\u5174\u8da3\u7535\u5546<\/strong><\/h2>\n\n\n\n

\u5982\u679c\u8bf4\u8d27\u67b6\u7535\u5546\u7684\u903b\u8f91\u662f\u641c\u7d22\uff0c\u90a3\u4e48\u5174\u8da3\u7535\u5546\u7684\u903b\u8f91\u5219\u662f\u6fc0\u53d1\u3002
\u5174\u8da3\u7535\u5546\u901a\u8fc7\u80fd\u591f\u5c06\u6d88\u8d39\u8005\u539f\u672c\u6240\u672a\u77e5\u7684\u5185\u5bb9\u5339\u914d\u63a8\u9001\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u65b0\u7684\u8ba4\u77e5\u548c\u5174\u8da3\uff0c\u7136\u540e\u4ea7\u751f\u76f8\u5e94\u7684\u8d2d\u4e70\u884c\u4e3a\u3002\u751f\u610f\u603b\u91cf\u65e0\u9650\uff0c\u5174\u8da3\u7535\u5546\u901a\u8fc7\u6d41\u91cf\u6c47\u805a\u3001\u6c89\u6dc0\u5e76\u4fc3\u8fdb\u8f6c\u5316\uff0c\u7528\u6237\u7fa4\u4e5f\u66f4\u5e74\u8f7b\u3001\u5177\u5907\u66f4\u9ad8\u6d88\u8d39\u80fd\u529b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2.\u54c1\u724c\u81ea\u64ad<\/strong><\/h2>\n\n\n\n

\u5982\u4eca\uff0c\u54c1\u724c\u81ea\u64ad\u5df2\u7136\u6210\u4e3a\u7ecf\u8425\u7535\u5546\u7684\u65b0\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u53bb\u5e74\uff0c\u4e0d\u5c11\u8033\u719f\u80fd\u8be6\u7684\u54c1\u724c\u90fd\u6536\u83b7\u4e86\u81ea\u64ad\u6210\u679c\u3002\u4f8b\u5982\uff0c\u592a\u5e73\u9e1f\u53bb\u5e7411\u6708\u5728\u6296\u97f3\u7535\u5546\u9500\u91cf\u7206\u53d1\uff0c\u5e74\u8d27\u8282\u671f\u95f4\u66f4\u662f\u6253\u7834\u81ea\u8eab\u5728\u6296\u97f3\u7535\u5546\u7684\u81ea\u64ad\u7eaa\u5f55\u3002<\/p>\n\n\n\n

\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u65b9\u5728\u81ea\u64ad\u4e2d\u62e5\u6709\u8db3\u591f\u7684\u81ea\u63a7\u529b\u4e0e\u81ea\u7531\u5ea6\uff0c\u53ef\u4ee5\u5c06\u81ea\u5bb6\u7684\u7ebf\u4e0b\u5e97\u9762\u4f5c\u4e3a\u7ebf\u4e0a\u7684\u76f4\u64ad\u573a\u5730\uff0c\u8ba9\u6d88\u8d39\u8005\u62e5\u6709\u6700\u76f4\u63a5\u7684\u670d\u52a1\u4f53\u9a8c\uff1b<\/p>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u6240\u6295\u653e\u7684\u6d41\u91cf\u8d39\u7528\u4e5f\u5747\u7528\u4e8e\u81ea\u5bb6\u7684\u76f4\u64ad\u95f4\u548c\u81ea\u5bb6\u7684\u5546\u54c1\uff0c\u6210\u4ea4\u6570\u636e\u548c\u6d41\u91cf\u5747\u53ef\u4ee5\u6c89\u6dc0\u5728\u54c1\u724c\u7684\u81ea\u6709\u6d41\u91cf\u6c60\u4e2d\uff0c\u4e3a\u54c1\u724c\u6240\u7528\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u89e6\u8fbe\u6d88\u8d39\u8005\u7684\u201c\u9700\u6c42\u70b9\u201d\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3.FACT<\/strong><\/h2>\n\n\n\n

\u201cFACT \u7ecf\u8425\u77e9\u9635\u201d\u662f\u5546\u5bb6\u5728\u6296\u97f3\u7535\u5546\u76844\u5927\u7ecf\u8425\u9635\u5730\uff1aField \u5546\u5bb6\u81ea\u64ad\u3001 Alliance \u8fbe\u4eba\u77e9\u9635 \u3001 Campaign \u8425\u9500\u6d3b\u52a8\u3001 Top KOL \u5934\u90e8\u5927 V\uff0c\u5546\u5bb6\u53ef\u4ee5\u57fa\u4e8e\u4e0d\u540c\u9636\u6bb5\u7684GMV\u589e\u957f\u9700\u6c42\uff0c\u7075\u6d3b\u5206\u914d\u56db\u5927\u7ecf\u8425\u9635\u5730\u7684\u8fd0\u8425\u8d44\u6e90\u4e0e\u8425\u9500\u6295\u5165\uff0c\u5b9e\u73b0\u6296\u97f3\u7535\u5546\u751f\u610f\u603b\u91cf\u7a33\u5b9a\u3001\u9ad8\u6548\u7684\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

Field \u5546\u5bb6\u81ea\u64ad<\/strong>\u662f\u65e5\u9500\u7ecf\u8425\u7684\u57fa\u672c\u76d8\uff0c\u6210\u4e3a\u5546\u5bb6\u589e\u957f\u7684\u91cd\u8981\u529b\u91cf\u3002
\u8fd0\u7528\uff1a\u54c1\u724c\u5fc5\u987b\u8981\u63d0\u65e9\u8ba4\u77e5\u5230\uff0c\u957f\u671f\u7a33\u5b9a\u7684\u81ea\u64ad\u6296\u97f3\u6e20\u9053\u5c06\u6765\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u914d\u7f6e\uff0c\u52a0\u4e0a\u6296\u97f3\u63d0\u4f9b\u6bd4\u8f83\u516c\u5e73\u7684\u6d41\u91cf\u5206\u914d\u673a\u5236\uff0c\u9f13\u52b1\u54c1\u724c\u65b9\u5404\u81ea\u4f18\u5148\u53d1\u5c55\uff0c\u53ef\u4ee5\u8bf4\u5bf9\u54c1\u724c\u65b9\u662f\u5229\u597d\u7684\u653f\u7b56\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alliance\u00a0\u8fbe\u4eba\u77e9\u9635<\/strong>\u662f\u751f\u610f\u589e\u957f\u7684\u653e\u5927\u5668\uff0c\u8bb8\u591a\u5546\u5bb6\u4e0e\u4f17\u591a\u8fbe\u4eba\u5efa\u7acb\u4e86\u7d27\u5bc6\u7684\u8054\u76df\u5408\u4f5c\u5173\u7cfb\uff0c\u5546\u5bb6\u751f\u610f\u968f\u7740\u8fbe\u4eba\u80fd\u529b\u548c\u6570\u91cf\u7684\u589e\u52a0\u800c\u5feb\u901f\u6210\u957f\u3002
\u8fd0\u7528\uff1a\u53ef\u4ee5\u627e\u4e00\u4e9b\u5782\u7c7b\u4e3b\u64ad\u8fbe\u4eba\u6765\u8fdb\u884c\u5408\u4f5c\uff0c\u597d\u7684\u8fbe\u4eba\u8981\u6c42\u6bd4\u8f83\u9ad8\uff0c\u4f01\u4e1a\u65b9\u5bf9\u4ea7\u54c1\u5229\u6da6\u6ca1\u6709\u8bdd\u8bed\u6743\uff0c\u8fd9\u79cd\u5408\u4f5c\u53ea\u662f\u4e00\u4e2a\u9636\u6bb5\u6027\u8dd1\u9500\u91cf\u8865\u5145\uff0c\u4e0d\u80fd\u505a\u4e3a\u4f01\u4e1a\u957f\u671f\u53d1\u5c55\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n

Campaign\u00a0\u8425\u9500\u6d3b\u52a8<\/strong>\u662f\u89c4\u6a21\u9500\u91cf\u7684\u7206\u53d1\u573a\u3002\u6296\u97f3\u53ef\u4ee5\u4f9d\u6258\u7cbe\u51c6\u7684\u4fe1\u606f\u5206\u53d1\u6280\u672f\uff0c\u518d\u901a\u8fc7\u5e73\u53f0\u201c\u9020\u8282\u201d\u7684\u80fd\u529b\uff0c\u63d0\u4f9b\u66f4\u591a\u7684\u6d3b\u52a8\u8425\u9500\u652f\u6301\u3002<\/p>\n\n\n\n

Top KOL\u00a0\u5934\u90e8\u5927V<\/strong>\u662f\u54c1\u6548\u53cc\u8d62\u7684\u5ba3\u53d1\u5730\u3002\u8fc7\u5f80\u7684\u4e00\u7cfb\u5217\u6210\u529f\u6848\u4f8b\u8bc1\u660e\uff0c\u54c1\u724c\u4e0e\u660e\u661f\u4ee5\u53ca\u5934\u90e8\u8fbe\u4eba\u7b49Top KOL\u7684\u5408\u4f5c\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u54c1\u5ba3\u548c\u9500\u91cf\u7684\u201c\u53cc\u5f15\u7206\u201d\u3002<\/p>\n\n\n\n

4.\u7206\u6b3e<\/strong><\/h2>\n\n\n\n

\u670b\u53cb\u5708\u4e2d\u201c\u6c42\u540c\u6b3e\u201d\u3001\u201c\u6c42\u94fe\u63a5\u201d\u7684\u80cc\u540e\uff0c\u4f20\u9012\u7684\u90fd\u662f\u201c\u7206\u6b3e\u201d\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n

\u7206\u6b3e\u4eba\u4eba\u90fd\u7231\uff0c\u5982\u4f55\u624d\u80fd\u6253\u9020\u51fa\u201c\u7206\u6b3e\u201d\uff1f\u7206\u6b3e\u80cc\u540e\u7a76\u7adf\u6709\u6ca1\u6709\u65b9\u6cd5\u53ef\u5faa\uff1f\u662f\u5927\u591a\u6570\u54c1\u724c\u9762\u4e34\u7684\u96be\u9898\u3002\u4f46\u7206\u6b3e\u4e00\u76f4\u662f\u4e00\u4e2a\u201c\u7f8e\u4e3d\u7684\u6982\u7387\u201d\u3002\u5728\u7535\u5546\u6d88\u8d39\u8bed\u5883\u4e0b\u6765\u89e3\u6784\u7206\u6b3e\u7684\u751f\u4ea7\u8def\u5f84\uff0c\u4f1a\u53d1\u73b0\uff0c\u80fd\u591f\u6210\u4e3a\u4e00\u6b3e\u201c\u7206\u6b3e\u201d\uff0c\u4e0d\u4ec5\u4ec5\u8981\u6709\u8fc7\u786c\u7684\u4ea7\u54c1\u529b\uff0c\u5185\u5bb9\u529b\u4e5f\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u53ea\u6709\u6293\u4f4f\u7528\u6237\u611f\u5174\u8da3\u7684\u5185\u5bb9\u3001\u4ea7\u54c1\u70b9\uff0c\u624d\u80fd\u591f\u6700\u5927\u6982\u7387\u5730\u4ea7\u751f\u65b0\u7206\u6b3e\u3002<\/p>\n\n\n\n

\u4ee5\u56fd\u8d27\u54c1\u724cSpes\u8bd7\u88f4\u4e1d\u4e3a\u4f8b\uff0cSpes\u8bd7\u88f4\u4e1d\u5728\u6296\u97f3\u7535\u5546\u4e00\u5e74\u591a\u7684\u65f6\u95f4\u5185\u5c31\u6253\u9020\u51fa\u591a\u4e2a\u7206\u6b3e\u4ea7\u54c1\uff0c\u5728\u6296\u97f3\u7535\u5546\u201c\u8d85\u7ea7\u65b0\u54c1\u201d\u6d3b\u52a8\u4e2d\uff0c\u6296\u97f3\u7535\u5546\u63d0\u4f9b\u4e86\u8d44\u6e90\u6276\u6301\u3001\u8fbe\u4eba\u79cd\u8349\u3001\u7ad9\u5185\u5ba3\u53d1\u7b49\u52a9\u529b\uff0c\u7cbe\u51c6\u6d1e\u5bdf\u5230\u5e74\u8f7b\u7528\u6237\u56e0\u996e\u98df\u4e60\u60ef\u3001\u71ac\u591c\u7b49\u56e0\u7d20\u5bfc\u81f4\u5934\u76ae\u51fa\u6cb9\u60c5\u51b5\u7684Spes\u8bd7\u88f4\u4e1d\u63a7\u6cb9\u4ea7\u54c1\uff0c\u4e00\u7ecf\u63a8\u51fa\u5c31\u6210\u4e3a\u7206\u6b3e\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5.\u54c1\u9500\u5408\u4e00<\/strong><\/h2>\n\n\n\n

\u968f\u7740\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u7b49\u65b0\u7ecf\u8425\u5f62\u5f0f\u4e0d\u65ad\u6d8c\u73b0\u4e14\u9010\u6b65\u878d\u5408\uff0c\u54c1\u724c\u8425\u9500\u6e20\u9053\u4e0e\u9500\u552e\u6e20\u9053\u4e4b\u95f4\uff0c\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u6e20\u9053\u4e4b\u95f4\u7684\u754c\u9650\u6108\u53d1\u6a21\u7cca\uff0c\u76f4\u64ad+\u77ed\u89c6\u9891\u7f29\u77ed\u4e86\u7528\u6237\u4e0b\u5355\u7684\u9014\u5f84\u548c\u65f6\u95f4\uff0c\u201c\u54c1\u9500\u5408\u4e00\u201d\u6210\u4e3a\u4e86\u52bf\u4e0d\u53ef\u6321\u7684\u5fc5\u7136\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u6ce2\u53f8\u767b\u98ce\u8863\u7fbd\u7ed2\u670d\u5355\u54c1\u8054\u52a8\u5934\u90e8\u8fbe\u4eba\u75af\u4ea7\u59d0\u59b9\u5c31\u201c\u4ec0\u4e48\u662f\u5bf9\u964d\u6e29\u7684\u57fa\u672c\u5c0a\u91cd\u201d\u7684\u8bdd\u9898\uff0c\u4ee5\u77ed\u89c6\u9891\u7684\u5f62\u5f0f\u63a8\u52a8\u79cd\u8349\uff0c\u5728\u4ea7\u54c1\u9996\u53d1\u540e 1 \u5c0f\u65f6\u5c31\u767b\u4e0a\u6296\u97f3\u70ed\u641c\u699c TOP1\uff0c\u64ad\u653e\u91cf\u8fbe 1.2 \u4ebf\u3002<\/p>\n\n\n\n

\u540c\u65f6\u8f85\u4ee5\u76f4\u64ad\u95f4\u8425\u9500\uff0c\u6700\u7ec8\u5b9e\u73b0\u98ce\u8863\u7fbd\u7ed2\u670d\u5355\u54c1\u6e17\u900f\u7387 62.5%\uff0c\u9996\u53d1\u603b\u9500\u552e\u989d\u7a81\u7834 3074 \u4e07\u7684\u6210\u7ee9\uff0c\u5b9e\u73b0\u201c\u54c1\u9500\u5408\u4e00\u201d\u3002<\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7279\u6709\u7684\u201c\u77ed\u89c6\u9891\u79cd\u8349\u2014\u76f4\u64ad\u95f4\u8f6c\u5316\u201d\u7684\u77ed\u94fe\u8def\uff0c\u5229\u7528\u5934\u90e8\u8fbe\u4eba\/\u660e\u661f\u76f4\u64ad\u77e9\u9635+\u54c1\u724c\u81ea\u64ad\u5feb\u901f\u627f\u63a5\u6d41\u91cf\uff0c\u4ece\u54c1\u724c\u89e6\u8fbe\u7528\u6237\u5230\u54c1\u724c\u8d44\u4ea7\u6c89\u6dc0\uff0c\u8ba9\u4ea7\u54c1\u529b\u5f97\u5230\u66f4\u597d\u7684\u5448\u73b0\uff0c\u5ef6\u957f\u54c1\u724c\u7684\u751f\u547d\u5468\u671f\uff0c\u5b9e\u73b0\u957f\u6548\u7ecf\u8425\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6.\u79cd\u8349<\/strong><\/h2>\n\n\n\n

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\u6240\u8c13\u6ce8\u610f\u529b\u5c31\u662f\u8d2d\u4e70\u529b\uff0c\u60f3\u8981\u5f71\u54cd\u8d2d\u4e70\u529b\u5c31\u9700\u8981\u62a2\u5360\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u77ed\u89c6\u9891+\u76f4\u64ad\u7684\u79cd\u8349\u6a21\u5f0f\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u5ea6\u3001\u589e\u52a0\u7528\u6237\u4f7f\u7528\u65f6\u957f\u3001\u63d0\u9ad8\u7528\u6237\u7c98\u6027\uff0c\u662f\u80fd\u591f\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u8d2d\u4e70\u6b32\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7.\u65b0\u6d88\u8d39\u4eba\u7fa4<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

8.\u957f\u6548\u7ecf\u8425<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

9.\u65b0\u589e\u957f<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

10.\u79c1\u57df\u5efa\u8bbe<\/strong><\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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