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\/><\/figure>\n\n\n\n<p>\u4e92\u52a8\u6307\u6807\uff1a\u5305\u542b\u7528\u6237\u505c\u7559\u65f6\u957f\u3001\u7c89\u4e1d\u56e2\u3001\u5173\u6ce8\u3001\u8bc4\u8bba\u3001\u70b9\u8d5e\u7b49\u884c\u4e3a\uff0c\u4f53\u73b0\u4e86\u7528\u6237\u5bf9\u4e8e\u76f4\u64ad\u5185\u5bb9\u7684\u5174\u8da3\u5ea6\uff0c\u8fdb\u800c\u5f71\u54cd\u76f4\u64ad\u95f4\u70ed\u5ea6\u4ee5\u53ca\u7cfb\u7edf\u57fa\u4e8e\u76f4\u64ad\u95f4\u70ed\u5ea6\u7684\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u6307\u6807\uff1a\u5305\u62ec\u5546\u54c1\u66dd\u5149\u3001\u5546\u54c1\u70b9\u51fb\u3001\u8ba2\u5355\u751f\u6210\u3001\u8ba2\u5355\u8d2d\u4e70\uff0c\u4f53\u73b0\u7684\u662f\u7528\u6237\u5bf9\u4e8e\u5546\u54c1\u7684\u5174\u8da3\u5ea6\uff0c\u8fdb\u800c\u5f71\u54cd\u7cfb\u7edf\u57fa\u4e8e\u5546\u54c1\u7684\u4eba\u7fa4\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u8ba2\u5355\u6307\u6807\uff1a\u4f53\u73b0\u7684\u662f\u76f4\u64ad\u95f4\u7684\u53d8\u73b0\u6548\u7387\uff0c\u8d8a\u6210\u719f\u7684\u76f4\u64ad\u95f4\u5bf9\u4e8e\u8be5\u6307\u6807\u7684\u8003\u6838\u529b\u5ea6\u5c31\u8d8a\u5927\u3002\u5982\uff1aGMV\u3001UV\u3001GPM\uff08\u5343\u6b21\u5c55\u793a\u6210\u4ea4\u989d\uff09\u3001\u8d2d\u4e70\u8f6c\u5316\u7387\u7b49\u3002<\/p>\n\n\n\n<p>\u7c89\u4e1d\u6307\u6807\uff1a\u5305\u62ec\u6d3b\u8dc3\u7c89\u4e1d\u770b\u64ad\u5360\u6bd4\u3001\u7c89\u4e1dUV\u3001\u7c89\u4e1d\u4e92\u52a8\u7387\u7b49\u3002\u4f53\u73b0\u7c89\u4e1d\u5bf9\u76f4\u64ad\u95f4\u7684\u5174\u8da3\uff0c\u4e00\u65e6\u7c89\u4e1d\u5bf9\u76f4\u64ad\u95f4\u7684\u5174\u8da3\u5ea6\u964d\u4f4e\uff0c\u4f1a\u5f71\u54cd\u76f4\u64ad\u95f4\u6574\u4f53\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u4e9b\u6307\u6807\u5c31\u662f\u6211\u4eec\u8981\u60f3\u65b9\u8bbe\u6cd5\u5728\u76f4\u64ad\u95f4\u5185\u53bb\u8fd0\u8425\u7684\u6838\u5fc3\uff0c\u53ea\u6709\u8fd0\u8425\u597d\u8fd9\u4e9b\u6307\u6807\uff0c\u76f4\u64ad\u95f4\u624d\u80fd\u591f\u8fdb\u884c\u6b63\u5411\u7684\u6210\u957f\u3002<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e8c\u3001\u505a\u597d\u77ed\u89c6\u9891\u3002\u77ed\u89c6\u9891\u662f\u4e3a\u76f4\u64ad\u95f4\u5f15\u6d41\u3001\u64ac\u52a8\u66f4\u591a\u76f4\u64ad\u95f4\u81ea\u7136\u63a8\u8350\u6d41\u7684\u6700\u4f73\u65b9\u6cd5\uff0c\u6ca1\u6709\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u76f4\u64ad\u95f4\u5185\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u77ed\u89c6\u9891\u5c31\u662f\u4e00\u4e2a\u7535\u5546\u7c7b\u76f4\u64ad\u95f4\u64ac\u52a8\u201c\u76f4\u64ad\u63a8\u8350-\u63a8\u8350Feed\u6d41\u201d\u7684\u6700\u4f73\u624b\u6bb5\u3002\u800c\u201c\u63a8\u8350Feed\u6d41\u201d\u5219\u662f\u4e00\u4e2a\u5782\u7c7b\u7535\u5546\u76f4\u64ad\u95f4\u6700\u4e3b\u8981\u7684\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u76f4\u64ad\u63a8\u8350\u6d41\u91cf\u548c\u5e7f\u544a\u6d41\u91cf\u5916\uff0c\u76f4\u64ad\u95f4\u5185\u7684\u6d41\u91cf\u8fd8\u4f1a\u7531\u4e09\u79cd\u6e20\u9053\u6240\u6784\u6210\u3002\u5206\u522b\u662f\uff1a\u5173\u6ce8\u3001\u641c\u7d22\u3001\u540c\u57ce\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u662f\u6240\u6709\u7535\u5546\u76f4\u64ad\u95f4\u540e\u671f\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0cLTV\uff08\u7c89\u4e1d\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u5c06\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u641c\u7d22\uff0c\u662f2021\u5e74\u7684\u4e00\u5927\u7ea2\u5229\uff0c\u9664\u4e86\u65e9\u671f\u641c\u7d22\u5173\u952e\u8bcd\u7ade\u4ef7\u4ef7\u683c\u7684\u7ea2\u5229\u5916\uff0c\u641c\u7d22\u7684\u7ea2\u5229\u70b9\u5728\u4e8e\u5bf9\u9ed8\u8ba4\u63a8\u8350\u9875\u5185\u5bb9\u7684\u5f71\u54cd\u3002\u5f53\u7528\u6237\u5728\u641c\u7d22tab\u4ea7\u751f\u641c\u7d22\u884c\u4e3a\uff0c\u56de\u5230\u9ed8\u8ba4\u63a8\u8350\u9875\u540e\uff0c\u7cfb\u7edf\u4f1a\u57fa\u4e8e\u7528\u6237\u7684\u641c\u7d22\u5173\u952e\u8bcd\u5728\u9ed8\u8ba4\u63a8\u8350\u9875\u4e2d\u63a8\u8350\u4e0e\u4e4b\u76f8\u5173\u7684\u89c6\u9891\u6216\u76f4\u64ad\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u5219\u662f\u540c\u57ce\uff0c\u540c\u57ce\u6d41\u91cf\u66f4\u9002\u5408\u672c\u5730\u7c7b\u5546\u5bb6\u6216\u62e5\u6709\u5730\u57df\u7ecf\u9500\u5546\u7684\u54c1\u724c\u53bb\u7ecf\u8425\uff0c\u8d2d\u4e70\u8f6c\u5316\u7387\u76f8\u5e94\u4f1a\u66f4\u9ad8\u3002<\/p>\n\n\n\n<h2 class=\"has-luminous-vivid-orange-color has-text-color wp-block-heading\"><strong>\u5982\u4f55\u7528\u597dF-A-C-T\u56db\u5927\u7ecf\u8425\u9635\u5730\uff1f<\/strong><\/h2>\n\n\n\n<p>\u54c1\u724c\u751f\u610f\u5b9e\u73b0\u96ea\u7403\u5f0f\u589e\u957f\u7684\u524d\u63d0\u662f\u8981\u4eceROI\u89c6\u89d2\u5207\u6362\u4e3aGPM\u89c6\u89d2\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\uff0c\u54c1\u724c\/\u5546\u5bb6\u66f4\u5173\u6ce8\u5355\u6b21\u6295\u653e\u4e0b\u5e26\u6765\u7684GMV\uff0c\u5373ROI\u89c6\u89d2\uff1b\u800c\u5728\u6296\u97f3\uff0c\u7cfb\u7edf\u53ef\u4ee5\u57fa\u4e8e\u8f6c\u5316\u6570\u636e\u6765\u6301\u7eed\u653e\u5927\u5e76\u6821\u51c6\u6d41\u91cf\u6c60\uff0c<strong>\u56e0\u6b64\uff0c\u54c1\u724c\/\u5546\u5bb6\u66f4\u5e94\u5173\u6ce8GPM\u7684\u6570\u503c\uff0c\u5373\u5173\u6ce8\u6bcf\u5343\u6b21\u66dd\u5149\u5e26\u6765\u7684\u9500\u552e\u989d\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"289\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145939.png\" alt=\"\u56fe\u7247\" class=\"wp-image-14502\" srcset=\"https:\/\/img.cehuan.com\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145939.png 704w, https:\/\/img.cehuan.com\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145939-300x123.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure>\n\n\n\n<p>\u54c1\u724c\u751f\u610f\u5b9e\u73b0\u96ea\u7403\u5f0f\u589e\u957f\u7684\u5173\u952e\uff0c\u5219\u662f\u8981\u7ed3\u5408\u4f18\u52bf\uff0c\u7528\u597dF-A-C-T\u56db\u5927\u7ecf\u8425\u9635\u5730<\/p>\n\n\n\n<p>FACT\u662f\u5546\u5bb6\u5728\u6296\u97f3\u83b7\u53d6\u6d41\u91cf\u7684\u56db\u5927\u9635\u5730\uff0c\u5206\u522b\u662f\u4f01\u4e1a\u81ea\u64ad\u3001\u8fbe\u4eba\u77e9\u9635\u3001\u5e73\u53f0\u6d3b\u52a8\u548cTOP-KOL\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"597\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145956.jpg\" alt=\"\u56fe\u7247\" class=\"wp-image-14503\" srcset=\"https:\/\/img.cehuan.com\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145956.jpg 958w, https:\/\/img.cehuan.com\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145956-300x187.jpg 300w, https:\/\/img.cehuan.com\/2022\/02\/\u5fae\u4fe1\u56fe\u7247_20220228145956-768x479.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" 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