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\u3000\u3000\u5bfc\u8bfb<\/strong> \uff1a<\/strong> \n\u76f4\u64ad\u7535\u5546\u53ef\u4ee5\u8bf4\u662f\u8fd1\u51e0\u4e2a\u6708\u88ab\u4e92\u8054\u7f51\u5708\u8ba8\u8bba\u6700\u591a\u7684\u8bdd\u9898\u4e4b\u4e00\u3002\u6211\u4eec\u4e86\u89e3\u5230\uff0c\u6dd8\u5b9d\u7b2c\u4e00\u5973\u4e3b\u64ad\u8587\u5a05618\u671f\u95f4\u5e26\u52a8\u603b\u6210\u4ea4\u989d\u8d855\u4ebf\u5143\uff0c2019\u5e74\u4e0a\u534a\u5e74\u6dd8\u5b9d\u76f4\u64ad\u603b\u4ea4\u6613\u989d\u8d85130\u4ebf\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46\u76f4\u64ad\u7535\u5546\u751f\u6001\u6574\u4f53\u5176\u5b9e\u8fd8\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u6211\u4eec\u8ba4\u4e3a\uff0c\u5728\u76f4\u64ad\u7684\u63a8\u52a8\u4e0b\uff0c\u4ee5\u53ca\u6dd8\u5916\u5e73\u53f0\u7535\u5546\u201c\u57fa\u7840\u8bbe\u65bd\u201d\u7684\u4e0d\u65ad\u5b8c\u5584\uff0c\u6574\u4e2a\u7f51\u7ea2\u7535\u5546\u94fe\u6761\u4e0b\u8fd8\u6709\u8bb8\u591a\u53ef\u80fd\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u8bf4\u5230\u6296\u97f3\u4e0a\u7684\u5e26\u8d27\u738b\uff0c\u53ef\u80fd\u767e\u5206\u4e4b\u4e5d\u5341\u4e5d\u7684\u4eba\u5e94\u8be5\u90fd\u4f1a\u60f3\u5230\u674e\u4f73\u7426\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46\u662f\uff0c\u6839\u636e\u4eca\u5e74\u6dd8\u5b9d618\u7684\u6570\u636e\u663e\u793a\uff0c\u6709\u4e00\u4f4d\u6296\u97f3\u8fbe\u4eba\u7684\u6dd8\u5b9d\u5e26\u8d27\u91cf\u751a\u81f3\u8d85\u8fc7\u674e\u4f73\u7426\uff0c\u6392\u540d\u6296\u97f3\u7b2c\u4e00\uff0c\u5168\u7f51\u7b2c\u4e09(\u6296\u97f3\u3001\u5fae\u535a\u3001\u5feb\u624b\u7b49\u6dd8\u5b9d\u5916\u5e73\u53f0)\uff0c\u8fd9\u4e2a\u4eba\u5c31\u662f\u201c\u6b63\u5584\u725b\u8089\u54e5\u201d\u3002<\/p>\n\n\n\n

\u3000\u3000\u867d\u7136\u4ed6\u7684\u7c89\u4e1d\u53ea\u6709\u4e09\u767e\u591a\u4e07\uff0c\u53ea\u662f\u674e\u4f73\u7426\u7c89\u4e1d\u7684\u96f6\u5934\uff0c\u4f46\u5728618\u671f\u95f4\u5c31\u5356\u51fa\u4e86100\u4e07\u74f6\u8461\u8404\u9152\uff0c10\u4e07\u7bb1\u5564\u9152\uff0c20\u4e07\u7247\u725b\u6392<\/strong> \n\uff0c\u5176\u4e2d\u8461\u8404\u9152\u548c\u725b\u6392\u5747\u4e3a\u81ea\u6709\u6dd8\u5b9d\u5e97\u94fa\u5546\u54c1\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u8fd9\u6837\u7684\u5e26\u8d27\u91cf\u662f\u5982\u4f55\u8fbe\u6210\u7684?\u6211\u4eec\u548c\u201c\u6b63\u5584\u725b\u8089\u54e5\u201d\u80cc\u540e\u7684\u201c\u6b63\u5584\u98df\u54c1\u201d\u804a\u4e86\u804a\u4ed6\u4eec\u7684\u751f\u610f\u7ecf\u3002<\/p>\n\n\n\n

\u3000\u30001\u3001<\/strong> \u9009\u5bf9\u54c1\u7c7b<\/strong><\/p>\n\n\n\n

\u3000\u3000\u9488\u5bf9\u5973\u6027\u7684\u7f8e\u5986\u3001\u670d\u88c5\u7b49\u54c1\u7c7b\u7f51\u7ea2\u53ae\u6740\u6fc0\u70c8\uff0c\u800c\u7537\u6027\u751f\u9c9c\u98df\u6750\u5e02\u573a\u4ecd\u662f\u84dd\u6d77\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b63\u5584\u5c31\u5728\u5176\u4e2d\u9009\u62e9\u4e86\u6700\u5177\u4ee3\u8868\u6027\u7684\u725b\u6392\u548c\u8461\u8404\u9152\uff0c\u56e0\u4e3a\u4ed6\u4eec\u90fd\u5177\u6709\u4e00\u5b9a\u7684\u793e\u4ea4\u548c\u201c\u88c5\u903c\u201d\u5c5e\u6027\uff0c\u672c\u8d28\u90fd\u662f\u975e\u521a\u9700\u3001\u9ad8\u590d\u8d2d\u3001\u5f3a\u52bf\u54c1\u724c\u672a\u5f62\u6210\u7684\u7c7b\u76ee\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5927\u591a\u6570\u6d88\u8d39\u8005\u5728\u9009\u62e9\u8461\u8404\u9152\u7684\u65f6\u5019\uff0c\u90fd\u77e5\u9053\u6cd5\u56fd\u9152\u5e84\u7684\u597d\uff0c\u4f46\u53ea\u8981\u662f\u6cd5\u56fd\u8fdb\u53e3\u7684\u724c\u5b50\u53ef\u80fd\u5728\u4ed6\u4eec\u773c\u4e2d\u662f\u5e76\u65e0\u660e\u663e\u5dee\u5f02\u7684\uff0c\u8fd9\u5c31\u7ed9\u4e86\u6b63\u5584\u5360\u9886\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u3000\u3000\u81f3\u4e8e\u4e3a\u4ec0\u4e48\u662f\u9ad8\u590d\u8d2d\u4ea7\u54c1\uff0c\u725b\u6392\u53ef\u4ee5\u901a\u8fc7\u6559\u80b2\u6d88\u8d39\u8005\u53d8\u6210\u4ed6\u4eec\u751f\u6d3b\u4e2d\u7684\u65e5\u5e38\u6d88\u8d39\u54c1\uff0c\u800c\u8461\u8404\u9152\u53c8\u5177\u6709\u6536\u85cf\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001\u627e\u5230\u6e90\u5934\uff0c\u628a\u4ef7\u683c\u6253\u4e0b\u6765<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fd9\u4e5f\u662f\u201c\u725b\u8089\u54e5\u201d\u7684\u89c6\u9891\u91cc\u6700\u5e38\u51fa\u73b0\u7684\u4e00\u53e5\u8bdd\u3002<\/p>\n\n\n\n

\u3000\u3000\u5bf9\u4e8e\u8461\u8404\u9152\u6765\u8bf4\uff0c\u6b63\u5584\u4e0e\u897f\u73ed\u7259\u6392\u540d\u524d\u4e09\u7684\u9152\u5e84\u7b7e\u8ba2\u4e86\u72ec\u5bb6\u76f4\u91c7\u534f\u8bae\u3002\u6b27\u6d32\u7684\u9152\u5e84\u8bb8\u591a\u90fd\u6709\u653f\u5e9c\u7684\u5f3a\u8865\u8d34\uff0c\u6240\u4ee5\u4ef7\u683c\u8f83\u4f4e\uff0c\u4e14\u897f\u73ed\u7259\u662f\u6b27\u6d32\u5730\u533a\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\uff0c\u662f\u4e16\u754c\u7ea2\u9152\u96c6\u6563\u5730\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u53bb\u5e74\u53cc\u5341\u4e00\u6b63\u5584\u4e3b\u63a8\u7684\u201c\u9b54\u529b\u98ce\u8f66\u201d\uff0c\u96f6\u552e\u4ef7\u53ea\u670915\u5757\u4e00\u74f6\uff0c\u800c\u8fd9\u74f6\u9152\u7ed9\u5230\u7684\u4f9b\u8d27\u4ef7\u662f0.87\u6b27\u5143\uff0c\u52a0\u4e0a\u5173\u7a0e\u5341\u5757\u94b1\u51fa\u5934\uff0c\u4ecd\u7136\u6709\u4e00\u5b9a\u5229\u6da6\u7a7a\u95f4\uff0c\u53ea\u662f\u6b63\u5584\u9009\u62e9\u628a\u5b83\u538b\u7f29\u5230\u4e86\u884c\u4e1a\u6700\u4f4e\u3002<\/p>\n\n\n\n

\u3000\u3000\u201c\u4f46\u662f\u6211\u4eec\u8fd9\u79cd\u4f4e\u4ef7\u6253\u6cd5\u7834\u574f\u4e86\u7ea2\u9152\u884c\u4e1a\u7684\u6240\u8c13\u89c4\u5219\uff0c\u56e0\u4e3a\u4e00\u76f4\u4ee5\u6765\u7ea2\u9152\u7684\u52a0\u4ef7\u7387\u90fd\u5f88\u9ad8\uff0c\u56e0\u6b64\u53d7\u5230\u4e0d\u5c11\u7f51\u7edc\u653b\u51fb\u3002\u201d\u6b63\u5584CEO\u674e\u8363\u946b\u8868\u793a\u3002<\/p>\n\n\n\n

\u3000\u3000\u5728\u725b\u8089\u4e0a\uff0c\u6b63\u5584\u9009\u62e9\u627e\u5230\u4e00\u4e9b\u201c\u8d85\u7ea7\u4f9b\u5e94\u94fe\u201d\u8fdb\u884c\u5408\u4f5c\uff0c\u4e5f\u5c31\u662f\u56fd\u5185\u6210\u719f\u7684\u725b\u8089\u8fdb\u53e3\u5546\u3002<\/p>\n\n\n\n

\u3000\u3000\u725b\u8089\u8fdb\u53e3\u7684\u89c4\u5219\u662f\u5fc5\u987b\u5168\u725b\u8fdb\u53e3\uff0c\u800c\u56fd\u5185\u8bb8\u591a\u4f9b\u5e94\u5546\u4e0d\u5177\u5907\u5168\u725b\u7684\u52a8\u9500\u80fd\u529b\uff0c\u9700\u8981\u6e20\u9053\u6d88\u5316\u4e00\u4e9b\u5e02\u573a\u63a5\u53d7\u5ea6\u4e0d\u9ad8\u7684\u90e8\u4f4d\uff0c\u8fd9\u5c31\u7ed9\u4e86\u6b63\u5584\u8f83\u5f3a\u7684\u8bae\u4ef7\u7a7a\u95f4\u3002<\/p>\n\n\n\n

\u3000\u30003\u3001\u201c\u4f9b\u5e94\u94fe\u5185\u5bb9\u5316\u201d\u548c\u201c\u897f\u6e38\u8bb0\u6a21\u5f0f\u201d\u7684\u5185\u5bb9\u6cd5\u5219<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6b63\u5982\u7b2c\u4e00\u6761\u8bf4\u9053\u7684\uff0c\u5bf9\u4e8e\u8fd9\u4e24\u4e2a\u54c1\u7c7b\u6765\u8bf4\uff0c\u6682\u65e0\u5f3a\u52bf\u54c1\u724c\uff0c\u73b0\u9636\u6bb5\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\u4ea7\u5730\u6bd4\u54c1\u724c\u66f4\u91cd\u8981\u3002\u201c\u90a3\u5c31\u53bb\u5230\u4ea7\u5730\uff0c\u53bb\u5230\u9152\u5e84\uff0c\u628a\u771f\u5b9e\u5730\u4e00\u5207\u5c55\u793a\u7ed9\u5927\u5bb6\u770b\u3002\u201d\u674e\u8363\u946b\u5bf9\u6211\u8bf4\u9053\u3002<\/p>\n\n\n\n

\u3000\u3000\u201c\u725b\u8089\u54e5\u201d\u7684\u89c6\u9891\u8bb8\u591a\u90fd\u662f\u5728\u897f\u73ed\u7259\u5f53\u5730\u9152\u5e84\u62cd\u6444\u7684\uff0c\u7528\u4e00\u4e2a\u8bcd\u603b\u7ed3\u5c31\u662f\u201c\u4f9b\u5e94\u94fe\u5185\u5bb9\u5316<\/strong> \u201d\uff0c\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u4fe1\u4efb\u611f\u3002<\/p>\n\n\n\n

\u3000\u3000\u800c\u201c\u897f\u6e38\u8bb0\u201d\u6a21\u5f0f\u662f\u6307\u5927\u91cf\u7684\u91cd\u590d\uff0c\u4e14\u6709\u8fde\u7eed\u5267\u60c5\uff0c\u5c06\u5355\u54c1\u5185\u5bb9\u6781\u9650\u5316\uff0c\u50cf\u897f\u6e38\u8bb0\u6bcf\u4e2a\u590f\u5929\u90fd\u5728\u7535\u89c6\u53f0\u91cd\u590d\u64ad\u653e\u4e00\u6837\u3002<\/p>\n\n\n\n

\u3000\u3000\u6bd4\u5982\u8bf4\uff0c\u53bb\u5e74\u53cc\u5341\u4e00\u7684\u524d\u4e8c\u5341\u5929\u6bcf\u4e00\u5929\u53d1\u5e03\u51e0\u5341\u6761\u89c6\u9891\u90fd\u5728\u8bf4\u9b54\u529b\u98ce\u8f66\u8fd9\u6b3e\u9152\uff0c\u4ece\u4ea7\u5730\u4ecb\u7ecd\u3001\u8ddf\u8001\u677f\u8c08\u4ef7\u683c\u3001\u5de5\u5382\u5f00\u5de5\u7b49\u7b49\uff0c\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u62cdn\u6761\u89c6\u9891\u6765\u53d1\u5e03\u3002<\/p>\n\n\n\n

\u3000\u3000\u81f3\u4e8e\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u505a\uff0c\u4e5f\u4e0e\u6296\u97f3\u7684\u7b97\u6cd5\u63a8\u8350\u6709\u5173\uff0c\u4f5c\u4e3a\u5546\u5bb6\uff0c\u9996\u5148\u4f60\u7684\u5185\u5bb9\u9891\u6b21\u8981\u8db3\u591f\u9ad8\uff0c\u624d\u80fd\u4fdd\u8bc1\u4f60\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u6709\u673a\u4f1a\u53bb\u770b\u5230\u8fd9\u6761\u5185\u5bb9\u3002\u5176\u6b21\u4ee5\u5e7f\u544a\u8425\u9500\u624b\u6cd5\u6765\u8bf4\uff0c\u91cd\u590d\u7684\u5fc3\u667a\u4fb5\u5360\u529b\u91cf\u662f\u5f3a\u5927\u7684\u3002<\/p>\n\n\n\n

\u3000\u3000\u800c\u76f4\u64ad\u76ee\u524d\u53ea\u662f\u6b63\u5584\u7684\u8f85\u52a9\u65b9\u5f0f\u3002\u674e\u8363\u946b\u8ba4\u4e3a\uff0c\u5bf9\u4e8e\u5782\u7c7b\u7684\u7f8e\u98df\u54c1\u7c7b\uff0c\u6ca1\u6709\u8db3\u591f\u4e30\u5bcc\u7684SKU\u53bb\u652f\u6301\u7684\u8bdd\uff0c\u76f4\u64ad\u53ef\u80fd\u5e76\u4e0d\u662f\u4e00\u4e2a\u975e\u5e38\u9002\u5408\u7684\u5f62\u5f0f\u3002<\/p>\n\n\n\n

\u3000\u30004\u3001\u98df\u54c1\u754c\u7684\u201c\u5982\u6db5\u201d\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4f46\u6b63\u5584\u7684\u91ce\u5fc3\u4e0d\u6b62\u8461\u8404\u9152\u548c\u725b\u8089\u800c\u5df2\u3002<\/p>\n\n\n\n

\u3000\u3000\u9664\u4e86\u725b\u8089\u54e5\u5916\uff0c\u6b63\u5584\u8fd8\u65b0\u7b7e\u7ea6\u4e864\u4e2aKOL\uff0c\u4eca\u5e74\u62df\u7b7e\u7ea630\u4e2a\uff0c\u5e76\u90fd\u805a\u7126\u5728\u98df\u54c1\u9886\u57df\uff0c\u8fd9\u4e2a\u9886\u57df\u6709\u8bb8\u591a\u6709\u54c1\u7c7b\u65e0\u54c1\u724c\u7684\u7c7b\u76ee\uff0c\u6bd4\u5982\u6d77\u9c9c\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b63\u5584 2019 \n\u5e74\u65b0\u7b7e\u7ea6\u7684\u201c\u5e26\u76d0\u4eba\u5c0f\u5173\u201d\u5728618\u5e26\u8d27\u8fbe\u4eba\u699c\u4e2d\u4e5f\u51b2\u5230\u4e86\u5168\u7f51\u524d20\u3002\u8fd9\u4e48\u770b\u6765\uff0c\u6b63\u5584\u7684\u7ec8\u5c40\u6216\u8bb8\u662f\u7f8e\u98df\u7248\u7684\u5982\u6db5\uff0c\u4e00\u624b\u63e1\u7740\u4f9b\u5e94\u94fe\uff0c\u4e00\u624b\u5b75\u5316KOL\u3002<\/p>\n\n\n\n

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