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\u3000\u3000\u672c\u6587\u4e3a\u5927\u5bb6\u5206\u4eab\u6296\u97f3\u89c6\u9891\u600e\u4e48\u7f6e\u9876\u4f5c\u54c1\uff0c\u81ea\u5df1\u6296\u97f3\u89c6\u9891\u600e\u4e48\u7f6e\u9876\uff0c\u600e\u4e48\u628a\u6296\u97f3\u597d\u4f5c\u54c1\u7f6e\u9876\uff0c\u4e3a\u4ec0\u4e48\u6211\u7684\u6296\u97f3\u6ca1\u6709\u7f6e\u9876\u529f\u80fd\u7b49\u76f8\u5173\u5185\u5bb9\u3002\u73a9\u6296\u97f3\u65f6\uff0c\u53d1\u73b0\u4e00\u4e2a\u597d\u73a9\u7684\u89c6\u9891\u540e\uff0c\u6211\u4eec\u4f1a\u4e60\u60ef\u6027\u5730\u70b9\u8fdb\u64ad\u4e3b\u7684\u4e2a\u4eba\u4e3b\u9875\u53bb\u67e5\u770b\u66f4\u591a\u7684\u89c6\u9891\uff0c\u7136\u540e\u5c31\u4f1a\u53d1\u73b0\uff0c\u5f88\u591a\u4e2a\u4eba\u4e3b\u9875\u7684\u89c6\u9891\u90fd\u4f1a\u67093\u4e2a\u7f6e\u9876\u89c6\u9891\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u56e0\u6b64\uff0c\u5f88\u591a\u4eba\u5c31\u4f1a\u95ee\u4e86\uff0c\u6296\u97f3\u89c6\u9891\u600e\u4e48\u7f6e\u9876?\u4e3a\u4ec0\u4e48\u81ea\u5df1\u7684\u6296\u97f3\u89c6\u9891\u6ca1\u6709\u7f6e\u9876\u529f\u80fd?\u4eca\u5929\u6211\u4eec\u5c31\u4e3a\u5927\u5bb6\u6765\u7edf\u4e00\u89e3\u7b54\u6296\u97f3\u89c6\u9891\u7f6e\u9876\u7684\u76f8\u5173\u95ee\u9898\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u89c6\u9891\u600e\u4e48\u7f6e\u9876<\/strong> <\/p>\n\n\n\n

1\u3001\u767b\u5f55\u6296\u97f3 APP \u7aef\uff0c\u5207\u6362\u81f3\u5e95\u90e8\u680f\u3010\u6211\u3011\uff0c\u70b9\u5f00\u4f5c\u54c1\u4e2d\u60f3\u8981\u8fdb\u884c\u7f6e\u9876\u7684\u89c6\u9891\uff0c\u70b9\u51fb\u89c6\u9891\u53f3\u4fa7\u7684\u3010\u2026\u3011\u6309\u94ae\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001\u5728\u83dc\u5355\u680f\u4e2d\u9009\u62e9\u7b2c\u4e8c\u884c\u7684\u3010\u7f6e\u9876\u3011\u9009\u9879\uff0c\u63d0\u793a\u7f6e\u9876\u6210\u529f\u3002<\/p>\n\n\n\n

\u3000\u30003\u3001\u5728\u7f6e\u9876\u89c6\u9891\u7684\u5de6\u4e0a\u89d2\u53ef\u4ee5\u770b\u5230\u9ec4\u8272\u3010\u7f6e\u9876\u3011\u6807\u8bc6\uff0c\u4e00\u4e2a\u8d26\u53f7\u6700\u591a\u53ef\u8bbe\u7f6e 3 \u4e2a\u7f6e\u9876\u89c6\u9891\u3002\u7f6e\u9876\u89c6\u9891\u4e5f\u53ef\u4ee5\u6309\u4e0a\u8ff0\u65b9\u6cd5\u53d6\u6d88\u7f6e\u9876\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u81ea\u5df1\u7684\u6296\u97f3\u89c6\u9891\u6ca1\u6709\u7f6e\u9876\u529f\u80fd<\/strong> \u5f88\u591a\u4eba\u5411\u6296\u5546\u7814\u4e60\u793e\u53cd\u9988\uff0c\u60f3\u628a\u81ea\u5df1\u7684\u4f18\u8d28\u89c6\u9891\u7f6e\u9876\u5374\u627e\u4e0d\u5230\u8fd9\u4e2a\u529f\u80fd\u3002<\/p>\n\n\n\n

\u3000\u3000\u90a3\u662f\u56e0\u4e3a\u6296\u97f3\u89c6\u9891\u7f6e\u9876\u529f\u80fd\u53ea\u6709\u901a\u8fc7\u4f01\u4e1a\u8ba4\u8bc1\u6216\u8005\u662f\u5f00\u901a\u4e86\u4e8c\u7ea7\u7535\u5546\u624d\u53ef\u4ee5\u8bbe\u7f6e\u3002<\/p>\n\n\n\n

\u3000\u30001\u3001\u5982\u679c\u4f60\u662f\u4e2a\u4eba\u53f7\uff0c\u5f00\u901a\u4e8c\u7ea7\u7535\u5546\u529f\u80fd\u5373\u53ef\u7f6e\u9876\u89c6\u9891\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e8c\u7ea7\u7535\u5546\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684\u6296\u97f3\u89c6\u9891\u8d2d\u7269\u8f66\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n

\u3000\u3000\u73a9\u6296\u97f3\u7684\u65f6\u5019\u770b\u5230\u4e00\u4e9b\u77ed\u89c6\u9891\uff0c\u5de6\u4e0b\u89d2\u51fa\u73b0\u4e00\u4e2a\u8d2d\u7269\u8f66\u7684\u6837\u5f0f\uff0c\u53ef\u4ee5\u76f4\u63a5\u70b9\u8fdb\u53bb\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001\u5982\u679c\u662f\u4f01\u4e1a\u53f7\uff0c\u90a3\u4e48\u5b8c\u6210\u4f01\u4e1a\u8ba4\u8bc1\u5373\u53ef\u7f6e\u9876\u89c6\u9891\u3002\u5982\u679c\u4f60\u8fd8\u4e0d\u77e5\u9053\u5982\u4f55\u5f00\u901a\u4f01\u4e1a\u8ba4\u8bc1\uff0c\u53ef\u6dfb\u52a0\u6296\u5546\u7814\u4e60\u793e\u5fae\u4fe1\u6211\u4eec\u514d\u8d39\u5e2e\u4f60\u5f00\u901a(\u8ba4\u8bc1\u8d39\u7528600\u5143\uff0c\u5b98\u65b9\u6536\u53d6)\u3002<\/p>\n\n\n\n

\u3000\u3000\u4ee5\u4e0a\u5c31\u662f\u6211\u4eec\u4eca\u5929\u5206\u4eab\u7684\u6296\u97f3\u89c6\u9891\u600e\u4e48\u7f6e\u9876\u7684\u5168\u90e8\u5185\u5bb9\uff0c\u4e0b\u9762\u6211\u4eec\u4e00\u8d77\u6765\u770b\u770b\u5927\u54c1\u724c\u662f\u5982\u4f55\u5728\u6296\u97f3\u505a\u8425\u9500\u7684\u30021\u7528\u8da3\u5473\u751f\u52a8\u7684\u65b9\u5f0f\uff0c\u8ba9\u4ea7\u54c1\u201c\u6296\u201d\u8d77\u6765<\/strong><\/p>\n\n\n\n

\u7528\u597d\u73a9\u3001\u751f\u52a8\u7684\u65b9\u5f0f\u5c55\u73b0\u4ea7\u54c1\u7684\u4f18\u52bf\uff0c\u8ba9\u5927\u5bb6\u4ea7\u751f\u201cOLAY\u5065\u9762\u62a4\u80a4\u4e5f\u8fd9\u4e48\u597d\u73a9\u201d\u7684\u5fc3\u7406\u611f\u53d7\uff0c\u4ece\u800c\u66f4\u597d\u5730\u6293\u4f4f\u7528\u6237\u60c5\u7eea\uff0c\u5438\u5f15\u7528\u6237\u5bf9OLAY\u201c\u5065\u9762\u795e\u5668\u201d\u7684\u5173\u6ce8\uff0c\u4e5f\u8ba9\u9ed1\u79d1\u6280\u70ab\u9177\u3001\u521b\u610f\u5356\u70b9\u66f4\u52a0\u6df1\u5165\u4eba\u5fc3\u3002<\/p>\n\n\n\n

\u3000\u3000\u540c\u65f6\uff0c\u6296\u97f3\u7684\u201c\u8349\u6839\u611f\u201d\u80fd\u591f\u5e26\u7ed9\u7528\u6237\u8f83\u4e3a\u5f3a\u70c8\u7684\u771f\u5b9e\u611f\uff0c\u4e0d\u4ec5\u964d\u4f4e\u4e86\u53d7\u4f17\u5bf9\u690d\u5165\u7684\u4e0d\u9002\u611f\uff0c\u8fd8\u4f7f\u53d7\u4f17\u5bf9\u4ea7\u54c1\u529f\u80fd\u5229\u76ca\u70b9\u4ea7\u751f\u4e86\u66f4\u591a\u8ba4\u540c\u611f\uff0c\u5f15\u6d41\u5e26\u8d27\u4e5f\u662f\u6c34\u5230\u6e20\u6210\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n

\u3000\u3000\u8425\u9500\u542f\u793a
<\/strong>OLAY\u7684\u6296\u97f3\u8425\u9500\u6848\u4f8b\u53ef\u4ee5\u8bf4\u662f\u77e5\u540d\u54c1\u724c\u8fdb\u5165\u6296\u97f3\u6218\u573a\u7684\u5178\u578b\u4f8b\u5b50\u3002\u5728\u6296\u97f3\u4e4b\u5916\uff0c\u6709\u58f0\u91cf\u7684\u54c1\u724c\u5f80\u5f80\u7531\u4e8e\u65e9\u5df2\u56fa\u5b9a\u7684\u54c1\u724c\u8c03\u6027\u4e0d\u80af\u201c\u653e\u4e0b\u8eab\u6bb5\u201d\u8fce\u5408\u6296\u97f3\u5e02\u573a\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46OLAY\u7684\u4f8b\u5b50\u5f88\u597d\u5730\u8bf4\u660e\u4e86\u5728\u4fdd\u6709\u54c1\u724c\u8c03\u6027\u7684\u540c\u65f6\u878d\u5165\u6296\u97f3\u7684\u53ef\u80fd\u6027\u65e2\u5408\u7406\u5229\u7528\u4e86\u660e\u661f\uff0c\u7c89\u4e1d\u8d44\u6e90\u4fdd\u6301\u54c1\u724c\u66dd\u5149\u548c\u54c1\u724c\u5b9a\u4f4d\uff0c\u53c8\u501f\u7531\u5404\u8defKOL\u4e4b\u624b\u4ece\u63a5\u5730\u6c14\uff0c\u4eb2\u8fd1\u7684\u89d2\u5ea6\u53bb\u5c55\u793a\u4ea7\u54c1\u529f\u6548\uff0c\u5b9e\u73b0\u4e86\u54c1\u724c\u4f20\u64ad\u548c\u53e3\u7891\u6253\u9020\u7684\u53cc\u8d62\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b27\u83b1\u96c5\u00d7\u6296\u97f3\u201c\u773c\u7403\u65f6\u4ee3\u201c\u79cd\u8349\u201d\u65b0\u6069\u8def\u201d
<\/strong> \u3000\u3000 1.\u8425\u9500\u80cc\u666f
<\/strong>\u76f8\u5bf9\u4e8e\u77ed\u89c6\u9891\u4e4b\u5916\u7684\u5e73\u53f0\uff0c\u6296\u97f3\u65e0\u7591\u662f\u6700\u80fd\u6ee1\u8db3\u5f53\u4ee3\u5e74\u8f7b\u4eba\u8868\u8fbe\u6b32\u671b\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u3000\u3000\u5c24\u5176\u662f\u73b0\u5728\u201c\u5168\u6c11\u7f8e\u5986\u535a\u4e3b\u201d\u7684\u6c1b\u56f4\u4e0b\uff0c\u4eba\u4eec\u975e\u5e38\u4e50\u610f\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4ea4\u6d41\u5173\u4e8e\u7f8e\u5986\u4ea7\u54c1\u7684\u65b9\u65b9\u9762\u9762\uff0c\u5305\u62ec\u5b89\u5229\u548c\u5410\u69fd\uff0c\u5e76\u5c55\u793a\u9ad8\u989c\u503c\u7684\u793e\u4ea4\u5f62\u8c61\u3002\u3001<\/p>\n\n\n\n

\u3000\u3000\u9664\u6b64\u4e4b\u5916\uff0c\u6296\u97f3\u4e0a\u6d77\u91cf\u7684\u8f85\u52a9\u5de5\u5177\u548c\u4f4e\u95e8\u69db\u7684\u6f14\u7ece\u6807\u51c6\uff0c\u51e0\u4e4e\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u80fd\u5728\u6296\u97f3\u4e0a\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u6f14\u7ece\u98ce\u683c\uff0c\u4e5f\u4fc3\u4f7f\u5927\u91cf\u52c7\u4e8e\u5c55\u73b0\u81ea\u6211\u7684\u5e74\u8f7b\u4eba\u8ddf\u968f\u4ea7\u51fa\u539f\u521b\u5185\u5bb9\u3002\u3001<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u4e0a\u7684\u7206\u7ea2\u6bb5\u5b50\u3001\u97f3\u4e50\u3001\u89c6\u9891\u5927\u591a\u90fd\u662f\u8fd9\u6837\u4e00\u70ae\u800c\u7ea2\u3002<\/p>\n\n\n\n

\u3000\u3000\u54c1\u724c\u5728\u6296\u97f3\u4e0a\u505a\u53e3\u7891\u8425\u9500\uff0c\u4e5f\u9700\u8981\u5de7\u5999\u5229\u7528\u5e73\u53f0\u4e0a\u7684\u5957\u8def\u548c\u73a9\u6cd5\uff0c\u6b27\u83b1\u96c5\u5728\u8fd9\u65b9\u9762\u7684\u505a\u6cd5\u5c31\u53ef\u5708\u53ef\u70b9\u3002<\/p>\n\n\n\n

\u3000\u30002.\u8425\u9500\u4eae\u70b9
\u5f00\u542f\u6311\u6218\u8d5b\u6253\u9020\u53e3\u7891\u58f0\u91cf\uff0c\u52a9\u529b\u9500\u552e\u8f6c\u5316<\/strong><\/p>\n\n\n\n

\u3000\u3000\u201c\u5168\u6c11\u7f8e\u5986\u535a\u4e3b\u201d\u662f\u5f53\u4ee3\u5e74\u8f7b\u5973\u6027\u7684\u4e00\u79cd\u6f6e\u6d41\u8d8b\u52bf\uff0c\u5e74\u8f7b\u4e00\u4ee3\u613f\u610f\u5c06\u7f8e\u5986\u62a4\u80a4\u7528\u54c1\u8ddf\u7f51\u7edc\u5e73\u53f0\u4e0a\u7684\u670b\u53cb\u5206\u4eab\u3002<\/p>\n\n\n\n

\u3000\u3000\u7531\u4e8e\u8fd9\u79cd\u5f62\u5f0f\u76f8\u8f83\u4e8e\u4ee5\u5f80\u9ad8\u5927\u4e0a\u7684\u54c1\u724cTVC\u800c\u8a00\uff0c\u5927\u5927\u62c9\u8fdb\u4e86\u4e0e\u89c2\u4f17\u4e4b\u95f4\u7684\u8ddd\u79bb\uff0c\u56e0\u6b64\u7d20\u4ebaKOL\u5e94\u8fd0\u800c\u751f\u3002<\/p>\n\n\n\n

\u3000\u3000\u6d88\u8d39\u8005\u5341\u5206\u4fe1\u4efbKOL\u7684\u63a8\u8350\uff0c\u5e76\u4e14\u4f1a\u8ffd\u95ee\u62a4\u80a4\u7f8e\u5986\u4ea7\u54c1\u578b\u53f7\uff0c\u73b0\u5728KOL\u51fa\u7f8e\u5986\u89c6\u9891\u4e5f\u4f1a\u628a\u6240\u7528\u4ea7\u54c1\u7684\u6e05\u5355\u9644\u4e0a\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b27\u83b1\u96c5\u9488\u5bf9\u8fd9\u79cd\u73b0\u8c61\uff0c\u5c06\u539f\u672c\u653e\u5728\u540e\u9762\u7684\u4ea7\u54c1\u6e05\u5355\u63d0\u5230\u524d\u9762\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u6311\u6218\u8d5b\u6d3b\u52a8\uff0c\u96c6\u5408\u4e86KOL\u7684PGC\u548c\u7d20\u4eba\u7684UGC\uff0c\u8ba9\u6d88\u8d39\u8005\u901a\u8fc7\u8fd9\u4e2atag\u5173\u952e\u8bcd\u7684\u4f7f\u7528\u91cf\u6574\u4f53\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u7528\u6237\u53e3\u7891\uff0c\u5c06\u4ea7\u54c1\u5728\u6296\u97f3\u4e0a\u7684\u53e3\u7891\u58f0\u91cf\u5177\u8c61\u5316\u3002<\/p>\n\n\n\n

\u76ee\u524d\u6b27\u83b1\u96c5\u5df2\u53d1\u8d7711\u4e2a\u6311\u6218\u6d3b\u52a8\uff0c\u5176\u4e2d\u5728\u6625\u8282\u671f\u95f4\u63a8\u51fa\u7684#\u53ec\u5524\u65b0\u5e74\u5c0f\u732a\u5b9d#\u8bdd\u9898\u5df2\u64ad\u653e\u4e868021\u4e07\u6b21\u3002<\/p>\n\n\n\n

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\u3000\u3000\u9ad8\u989c\u503c\u793a\u8303\u6548\u679c\u5f15\u5bfc\u4ea7\u51faUGC<\/strong><\/p>\n\n\n\n

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\u3000\u3000\u8425\u9500\u542f\u793a<\/strong> <\/p>\n\n\n\n

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