{"id":4329,"date":"2019-08-23T16:38:18","date_gmt":"2019-08-23T08:38:18","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=4329"},"modified":"2019-08-23T16:38:20","modified_gmt":"2019-08-23T08:38:20","slug":"koc%ef%bc%9f%e4%bc%aa%e6%a6%82%e5%bf%b5%e8%bf%98%e6%98%af%e7%9c%9f%e8%b6%8b%e5%8a%bf%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/4329.html","title":{"rendered":"KOC\uff1f\u4f2a\u6982\u5ff5\u8fd8\u662f\u771f\u8d8b\u52bf\uff1f"},"content":{"rendered":"\n

\u3000\u3000\u95ee\uff1a\u5982\u4f55\u8ba9\u522b\u4eba\u4e00\u773c\u5c31\u89c9\u5f97\u4f60NB?<\/p>\n\n\n\n

\u3000\u3000\u7b54\uff1a\u591a\u8bf4\u8bf4\u8ba9\u522b\u4eba\u542c\u4e0d\u61c2\u7684\u4e13\u4e1a\u672f\u8bed<\/p>\n\n\n\n

\u3000\u3000\u3002\u95ee\uff1a\u90a3\u5982\u679c\u522b\u4eba\u4e5f\u662f\u5f88\u4e13\u4e1a\uff0c\u4e0d\u597d\u5ffd\u60a0\u600e\u4e48\u529e?<\/p>\n\n\n\n

\u3000\u3000\u7b54\uff1a\u90a3\u628a\u539f\u6765\u7684\u4e13\u4e1a\u672f\u8bed\u6539\u6539\u6362\u4e2a\u65b0\u8bcd\uff0c\u6bd4\u5982KOC?\u518d\u4e0d\u884c\u8fd8\u6709KOA\u3001KOB\u3001KOD\u3001KOE\u3001KOF\u3001KOM……<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u5982\u4eca\u5728\u5e7f\u544a\u8425\u9500\u5708\u4e0d\u8ba4\u8bc6\u51e0\u4e2a\u65b0\u8bcd\u90fd\u4e0d\u597d\u610f\u601d\u6df7\u4e0b\u53bb\u3002\u8981\u95ee\u6700\u8fd1\u5708\u5185\u6700\u70ed\u7684\u4e00\u4e2a\u540d\u8bcd\u662f\u4ec0\u4e48\uff0c\u90a3\u975eKOC\u83ab\u5c5e\u3002\u4eca\u5929\uff0c\u4f60\u88abKOC\u5237\u5c4f\u4e86\u5417?\u8fd9\u4e48\u4e00\u4e2a\u6982\u5ff5\uff0c\u70b8\u51fa\u4e86\u4e24\u7bc710w+\u3002\u5148\u662f\u524d\u5929\u4e00\u7bc7\u300aKOL\u8001\u77e3\uff0cKOC\u5f53\u5174\u300b\uff0c\u4f5c\u8005\u95eb\u8dc3\u9f99\u8ba4\u4e3a\uff0cKOL\u76f8\u5bf9\u66f4\u5934\u90e8\u548c\u4e13\u4e1a\uff0c\u9ad8\u9ad8\u5728\u4e0a\uff0c\u65e0\u6cd5\u8f6c\u5316\u4e3a\u79c1\u57df\u6d41\u91cf;KOC\u662f\u670b\u53cb\uff0c\u8868\u8fbe\u66f4\u771f\u5b9e\uff0c\u79bb\u6d88\u8d39\u8005\u66f4\u8fd1\uff0cKOC\u6279\u91cf\u4ea7\u751f\u7684\u65f6\u4ee3\u5df2\u7ecf\u6765\u4e86\u3002\u6587\u7ae0\u4e00\u51fa\u8fc5\u901f\u5f15\u53d1\u4e1a\u5185\u8ba8\u8bba\u3002\u5f88\u5feb\uff0c\u4e00\u7bc7\u300aKOC\uff0c\u6ca1\u94b1\u7532\u65b9\u7684\u6700\u5927\u8c0e\u8a00!\u300b\u9694\u7a7a\u5f00\u603c\uff0c\u4f5c\u8005\u59dc\u8336\u8336\u8ba4\u4e3a\uff0cKOC\u5c31\u662f200\u5757\u94b1\u4ee5\u4e0b\u3001\u4e0d\u613f\u610f\u63a5CPS\u3001\u7c89\u4e1d\u5c11\u7684KOL\u3002<\/p>\n\n\n\n

\u3000\u3000\u6709\u4eba\u5f00\u59cb\u4f30\u7b97KOC\u7684\u5927\u81f4\u7c89\u4e1d\u91cf\u7ea7\uff0c\u8ba4\u4e3aKOC\u5927\u6982\u5c31\u662f\u516c\u53f7\u7c89\u4e1d<30\u4e07\uff0c\u5fae\u535a\u7c89\u4e1d<50\u4e07\uff0c\u6296\u97f3\u7c89\u4e1d<100\u4e07\uff0c\u5feb\u624b\u7c89\u4e1d<100\u4e07\uff0c\u5c0f\u7ea2\u4e66\u7c89\u4e1d<5\u4e07\uff0cB\u7ad9\u7c89\u4e1d<5\u4e07\u7684KOL\u3002\u6709\u4eba\u7f16\u8d77\u4e86\u6bb5\u5b50\uff1a\u4f60\u6295\u5f97\u8d77\u7684\u53ebKOC\uff0c\u4f60\u6295\u4e0d\u8d77\u7684\u53ebKOL\uff0c\u800c\u4f60\uff0c\u6c38\u8fdc\u662f\u522b\u4eba\u7684\u79c1\u57df\u6d41\u91cf\u3002\u8fd8\u6709\u4eba\u501f\u673a\u5f15\u51fa\u4e00\u6bb5\u51c4\u7f8e\u7684\u7231\u60c5\u6545\u4e8b\uff1a\u5c0f\u660e\u5343\u65b9\u767e\u8ba1\u7ec8\u4e8e\u52a0\u4e0a\u4e86\u5973\u795e\u5c0f\u82b1\u7684\u5fae\u4fe1\uff0c\u5728\u4ed6\u6697\u81ea\u9ad8\u5174\u81ea\u5df1\u7ec8\u4e8e\u6210\u4e3a\u5973\u795e\u5907\u80ce\u79bb\u6210\u529f\u66f4\u8fdb\u4e00\u6b65\u7684\u540c\u65f6\uff0c\u5c0f\u82b1\u5fc3\u60f3\u53c8\u6536\u5272\u4e86\u4e00\u4e2a\u79c1\u57df\u6d41\u91cf\uff0c\u79bb\u6210\u4e3aKOC\u53c8\u8fd1\u4e86\u4e00\u6b65\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000KOC\u5230\u5e95\u8be5\u5982\u4f55\u5b9a\u4e49\uff0c\u5b83\u548cKOL\u7a76\u7adf\u6709\u6ca1\u6709\u533a\u522b?KOC\u4f1a\u662f\u8d8b\u52bf\u5417?\u55a7\u56a3\u8fc7\u540e\uff0c\u6211\u4eec\u4e5f\u60f3\u77e5\u9053\uff0cKOC\u7684\u771f\u76f8\u5230\u5e95\u662f\u4ec0\u4e48?<\/p>\n\n\n\n

\u3000\u30001\u3001\u5e7f\u544a\u5e02\u573a\u4e0d\u666f\u6c14\uff0c\u201c\u7a77\u201d\u54b1\u5c31\u9009KOC<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fd1\u5e74\u6765KOL\u7684\u771f\u5b9e\u6295\u653e\u4ef7\u683c\u8fc7\u9ad8\uff0c\u56de\u672c\u96be\u5ea6\u8f83\u5927\uff0c\u6545\u7532\u65b9\u4eec\u5c06\u6295\u653e\u76ee\u6807\u8f6c\u5411KOC\u3002<\/p>\n\n\n\n

\u3000\u3000\u5bf9\u6b64\uff0c\u5e7f\u544a\u81ea\u5a92\u4f53\u4eba\u201c\u59dc\u8336\u8336\u201d\u8868\u793a\uff0c\u611f\u89c9\u5230\u4e86\u4eca\u5e74\u5927\u5bb6\u771f\u7684\u6ca1\u94b1\uff0c\u5927\u6d41\u91cf\u7528\u4e0d\u8d77\u4e86\uff0c\u670b\u53cb\u5708\u793e\u7fa4\u7684\u6d41\u91cf\u5c31\u7528\u8d77\u6765\uff0c\u8fd8\u8d77\u4e86\u4e2a\u540d\u53eb\u79c1\u57df\u6d41\u91cf\u3002kol\u7528\u4e0d\u8d77\u4e86\uff0c\u5c31\u641e\u4e2akoc\uff0c\u5565koc\u90a3\u4e0d\u5c31\u662f\u9884\u7b97\u4e0d\u8d85\u8fc7200\u7684kol\u7684\u610f\u601d\u5417\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u66f4\u6709\u7f51\u53cb\u8c03\u4f83\u79f0\uff1a\u9884\u7b972000\u9009KOL\u9884\u7b97200\u9009KOC\u9884\u7b9720\u9009KFC<\/p>\n\n\n\n

\u3000\u3000\u6b63\u5982\u5176\u6240\u8a00\uff0c\u5982\u4eca\u7684\u5e7f\u544a\u5e02\u573a\u8868\u73b0\u4e0d\u5c3d\u4eba\u610f\u3002<\/p>\n\n\n\n

\u3000\u3000\u636eCTR\u5a92\u4ecb\u667a\u8baf\u6570\u636e\u663e\u793a\uff0c2019\u4e0a\u534a\u5e74\uff0c\u53d7\u5230\u7ecf\u6d4e\u73af\u5883\u201c\u7a33\u4e2d\u6709\u53d8 \n\u53d8\u4e2d\u6709\u5fe7\u201d\u7684\u5f71\u54cd\uff0c\u5e7f\u544a\u4e3b\u5bf92019\u5e74\u6574\u4f53\u7ecf\u6d4e\u5e02\u573a\u7684\u4fe1\u5fc3\u6709\u6240\u6ce2\u52a8\u3002\u81f4\u4f7f\u4e2d\u56fd\u5e7f\u544a\u5e02\u573a\u91cd\u65b0\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u4e0a\u534a\u5e74\u4e2d\u56fd\u5e7f\u544a\u5e02\u573a\u6574\u4f53\u4e0b\u6ed18.8%\uff0c\u4e00\u5b63\u5ea6\u4e0b\u6ed1\u66f4\u662f\u8d85\u8fc7\u4e8611%\u3002<\/p>\n\n\n\n

\u3000\u3000KOC\u8fd9\u4e2a\u6982\u5ff5\u51fa\u73b0\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u6700\u4e3b\u8981\u7684\u539f\u56e0\u771f\u7684\u5c31\u662f\u201c\u6d41\u91cf\u592a\u8d35\uff0c\u6211\u4eec\u592a\u7a77\u201d<\/strong> \n\u3002\u8fd9\u786e\u5b9e\u662f\u4e00\u4e2a\u201c\u65b0\u74f6\u88c5\u65e7\u9152\u201d\u7684\u6982\u5ff5\u3002\u8bf4\u767d\u4e86KOL\u5c31\u662f\u5f71\u54cd\u529b\u6bd4\u8f83\u5927\u7684\u54c1\u724c\u5e7f\u544a\u6295\u653e\u5bf9\u8c61\uff0cKOC\u5c31\u662f\u5f71\u54cd\u529b\u76f8\u5bf9\u8f83\u5c0f\u7684\u8f6c\u5316\u5e7f\u544a\u3001CPS\u4e4b\u7c7b\u7684\u6295\u653e\u5bf9\u8c61\u3002KOC\u7684\u7ec8\u5c40\u5c31\u662fKOL\uff0c\u56e0\u4e3aKOC\u79ef\u7d2f\u7684\u5f71\u54cd\u529b\u53d8\u5927\u4e4b\u540e\u4e5f\u5c31\u6210\u4e86KOL\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001 \u627e\u5e73\u4ef7\u4ee3\u66ff\u7248KOL\uff0c\u94b1\u662f\u7701\u4e86\uff0c\u6548\u7387\u771f\u7684\u9ad8\u5417\uff1f<\/strong> \n\u54c1\u724c\u4e4b\u6240\u4ee5\u9009\u62e9KOC\uff0c\u8f6c\u5316\u6548\u679c\u6682\u4e14\u4e0d\u8bf4\uff0c\u786e\u5b9e\u4fbf\u5b9c\u3002\u5c0f\u7ea2\u4e66\u4e0a\u4e00\u4e2a\u7d20\u4eba\uff0c\u53ef\u80fd\u6709200\u5757\u94b1\u5c31\u7ed9\u4f60\u63a8\uff0c\u6709\u7684\u751a\u81f3\u90fd\u4e0d\u8981\u94b1\uff0c\u76f4\u63a5CPS(Cost Per \nSales\uff0c\u5356\u4e00\u5355\u7ed9\u4e00\u5355\u63d0\u6210)\u3002\u53ef\u662f\uff0c\u6211\u4eec\u5f97\u51b7\u9759\u601d\u8003\u4e00\u4e0b\uff1a\u6295\u653e1\u4e2a\u80fd\u5f71\u54cd10\u4e07\u4eba\u7684KOL\uff0c\u548c100\u4e2a\u5f71\u54cd1000\u4eba\u7684KOC\uff0c\u54ea\u4e2a\u6210\u672c\u9ad8\uff1f<\/strong> \n\u5bfb\u627e1\u4e2a\u7cbe\u51c6\u7684KOL\u53ef\u4ee5\u53c2\u8003\u884c\u4e1a\u6570\u636e\u76f4\u63a5\u627e\u5546\u52a1\u53bb\u804a\uff0c\u6d41\u7a0b\u5b8c\u5584\uff0c\u6548\u7387\u5f88\u9ad8\u3002KOL\u53ef\u4ee5\u72ec\u7acb\u751f\u4ea7\u7b26\u5408\u81ea\u5df1\u7c89\u4e1d\u53e3\u5473\u7684\u5185\u5bb9\uff0c\u6548\u679c\u6709\u4e00\u5b9a\u4fdd\u969c\u3002\u800c\u627e100\u4e2aKOC\uff0c\u4f60\u9700\u8981\u505a\u4e00\u5957\u5b8c\u6574\u7684\u5bf9\u63a5\u6d41\u7a0b\uff0c\u5305\u62ec\u5185\u5bb9\u51c6\u5907\u3001KOC\u62db\u52df\u3001\u7ba1\u7406\u3001\u7ed3\u7b97\u3001\u590d\u76d8\u7b49\u7b49\uff0c\u751a\u81f3\u8981\u51c6\u5907\u5f88\u591a\u7684\u8bdd\u672f\u3001\u82b1\u5927\u91cf\u65f6\u95f4\u6765\u6c9f\u901aKOC\u3002\u8fd9\u65f6\u5019\u7684\u4f60\u5c31\u597d\u50cf\u4e00\u4e2a\u5fae\u5546\u5934\u5b50\u3002<\/p>\n\n\n\n

\u3000\u30003\u3001\u54c1\u724c\u5e94\u8be5\u627eKOC\u5417\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u524d\u6bb5\u65f6\u95f4\uff0c\u505a\u5185\u5bb9\u7535\u5546\u505a\u5230\u6dd8\u7cfbNO1\u7684\u4fbf\u643a\u69a8\u6c41\u676f\u54c1\u724c\u7684\u6469\u98de\u64cd\u76d8\u624b\u5510\u95fb\u5f6a\u8bf4\u8fc7\u4e00\u4e2a\u89c2\u70b9\uff1aROI(\u6295\u5165\u4ea7\u51fa\u6bd4)\u53ef\u80fd\u662f\u4e00\u4e2a\u9677\u9631\uff1a\u201c\u6253\u9020\u7206\u6b3e\u5c31\u50cf\u6316\u4e95\uff0c\u4f60\u5728\u5f88\u591a\u5730\u65b9\u94bb\u4e95\u53ef\u80fd\u90fd\u6ca1\u6c34\uff0c\u4f46\u4e00\u5b9a\u8981\u4e0d\u65ad\u6295\u5165\uff0c\u575a\u6301\uff0c\u624d\u4f1a\u770b\u5230\u51fa\u6c34<\/strong> \n\u3002\u201d<\/p>\n\n\n\n

\u3000\u3000\u6469\u98de\u5728\u6dd8\u5b9d\u3001\u4eac\u4e1c\u8fd9\u6837\u7684\u5e73\u53f0\u73a9\u513f\u5f97\u5f886\uff0c\u6dd8\u5b9d\u76f4\u901a\u8f66\u3001\u76f4\u64ad\u7535\u5546\u4ec0\u4e48\u7684\u5728\u505a\uff0c\u4f46\u7535\u5546\u5e73\u53f0\u5916\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u5c0f\u7ea2\u4e66\u3001\u5fae\u5546\u3001\u76f4\u8425\u7535\u5546\u3001KOL\u548cKOC\uff0c\u90fd\u5728\u505a\u6574\u5408\uff0c\u4e0d\u540c\u9636\u6bb5\u4e0d\u540c\u8282\u594f\u53bb\u505a\uff0c\u6700\u7ec8\u671d\u7740\u4e00\u4e2a\u5171\u540c\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n

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