{"id":7472,"date":"2020-04-14T11:25:39","date_gmt":"2020-04-14T03:25:39","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=7472"},"modified":"2020-04-14T11:25:40","modified_gmt":"2020-04-14T03:25:40","slug":"%e4%bd%a0%e5%af%b9%e6%8a%96%e9%9f%b3%e5%92%8c%e5%bf%ab%e6%89%8b%e7%9a%84%e5%88%a4%e6%96%ad%e5%8f%af%e8%83%bd%e6%98%af%e9%94%99%e7%9a%84","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/7472.html","title":{"rendered":"\u4f60\u5bf9\u6296\u97f3\u548c\u5feb\u624b\u7684\u5224\u65ad\u53ef\u80fd\u662f\u9519\u7684!"},"content":{"rendered":"\n

\u3000\u3000\u5982\u4f55\u8bc4\u4ef7\u6296\u97f3\u4e0e\u5feb\u624b\u7684\u5dee\u522b?<\/p>\n\n\n\n

\u3000\u30002020\u5e74\uff0c\u5357\u6296\u97f3\u5317\u5feb\u624b\u3001\u5c0f\u59d0\u59d0\u4e0e\u8001\u94c1\u7b49\u7b80\u5355\u7c97\u66b4\u7684\u6982\u62ec\u5df2\u7ecf\u4e0d\u9002\u7528\u4e8e\u5f53\u4e0b\u7684\u5883\u51b5\u3002<\/p>\n\n\n\n

\u3000\u3000\u5361\u601d\u6570\u636e\u4e0d\u4e45\u524d\u53d1\u5e03\u7684\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b\u5c31\u516c\u5e03\u4e86\u8fd9\u6837\u4e00\u7ec4\u6570\u636e\uff1a<\/p>\n\n\n\n

\u3000\u3000KOL\u57ce\u5e02\u5206\u5e03\u4e2d\uff0c\u6296\u97f3KOL\u9f50\u805a\u5357\u65b9\uff0c\u5feb\u624bKOL\u5357\u3001\u5317\u65b9\u5747\u6709\u5206\u5e03\uff0c\u4e14\u96c6\u4e2d\u7a0b\u5ea6\u8f83\u4f4e;KOL\u7684\u7c89\u4e1d\u4e5f\u5448\u76f8\u4f3c\u72b6\u51b5\uff0c\u5176\u4e2d\u5feb\u624b\u7c89\u4e1dtop10\u57ce\u5e02\u4e2d\uff0c\u4e09\u7ebf\u5c0f\u57ce\u4e34\u6c82\u4e0a\u699c\u3002<\/p>\n\n\n\n

\u3000\u3000\u800c\u8fc7\u53bb\u4e00\u5e74\u4e2d\uff0c\u77ed\u89c6\u9891\u884c\u4e1a\u4f9d\u65e7\u5904\u4e8e\u5feb\u901f\u4e0a\u5347\u901a\u9053\uff0c\u5438\u7eb3\u4f17\u591a\u521b\u4f5c\u8005\u4e89\u76f8\u5165\u573a\u5927\u5c55\u62f3\u811a\u3002<\/p>\n\n\n\n

\u3000\u3000\u800c\u5728\u66f4\u4e3a\u6fc0\u70c8\u7684\u6296\u97f3VS\u5feb\u624b\u7684\u6218\u573a\u4e2d\uff0c\u521b\u4f5c\u8005\u4e4b\u95f4\u7684\u7ade\u4e89\u53c8\u663e\u73b0\u51fa\u65b0\u7684\u673a\u9047\u548c\u6311\u6218\u3002<\/p>\n\n\n\n

\u3000\u3000\u8fc7\u53bb\u4e00\u5e74\u65f6\u95f4\u91cc\uff0c\u6296\u97f3\u3001\u5feb\u624b\u6635\u79f0\u5b8c\u5168\u76f8\u540c\u7684 KOL\u6570\u91cf\u957f\u4e862.67\u500d\uff0c\u53cc\u5e73\u53f0\u7c89\u4e1d\u91cf\u5747\u8d85\u8fc7300\u4e07\u7684\u5934\u90e8\u521b\u4f5c\u8005\u589e\u591a\uff0c\u53cc\u5e73\u53f0\u7cbe\u7ec6\u5316\u8fd0\u8425\u5df2\u7ecf\u6210\u4e3a\u666e\u904d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

\u3000\u3000\u8fd9\u6837\u7684\u9009\u62e9\u80cc\u540e\uff0c\u6709\u7740MCN\u673a\u6784\u52a0\u901f\u6d17\u724c\uff0c\u9ad8\u7c89\u7ea2\u4eba\u6570\u91cf\u4e0b\u6ed1\u7b49\u4e25\u5cfb\u538b\u529b\u7684\u63a8\u52a8\u3002<\/p>\n\n\n\n

\u3000\u3000\u4fe1\u606f\u83b7\u53d6\u6216\u5df2\u6210\u4e3a\u6253\u8d62\u8fd9\u573a\u6b8b\u9177\u6dd8\u6c70\u8d5b\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u3000\u3000\u5361\u601d\u6570\u636e\u65e5\u524d\u53d1\u5e03\u7684\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b\u56de\u7b54\u4e86\u4ee5\u4e0b\u95ee\u9898\uff1a\u77ed\u89c6\u9891\u884c\u4e1a\u6b63\u5728\u53d1\u751f\u4ec0\u4e48?\u521b\u4f5c\u8005\u7684\u73b0\u72b6\u5982\u4f55?\u7528\u6237\u9700\u6c42\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316?\u5185\u5bb9\u8425\u9500\u4f9b\u9700\u7aef\u7684\u53d8\u8fc1\u7b49\u3002<\/p>\n\n\n\n

\u3000\u30001<\/strong> \u3001\u5feb\u624b\u4e92\u52a8\u610f\u613f\u66f4\u5f3a\uff1b\u6296\u97f3\u7c89\u4e1d\u91cf\u8d8a\u5c0f\uff0c\u4e92\u52a8\u6df1\u5ea6\u8d8a\u597d<\/strong><\/p>\n\n\n\n

\u3000\u3000\u56e0\u201c\u8001\u94c1\u7ecf\u6d4e\u201d\u521b\u9020\u51fa\u5e26\u8d27\u795e\u8bdd\u7684\u5feb\u624b\u5728\u4e92\u52a8\u6d3b\u8dc3\u5ea6\u4e0a\u8868\u73b0\u4e0d\u4fd7\u3002<\/p>\n\n\n\n

\u3000\u3000\u5728\u8868\u5f81\u7c89\u4e1d\u7c98\u6027\u7684\u8d5e\u8bc4\u6bd4\u6307\u6807\u4e0a\uff0c\u6296\u97f3KOL\u7684\u6bd4\u503c\u4e3a 42:1\uff0c\u800c\u5feb\u624bKOL\u4e3a13.05:1\uff0c\u53ef\u89c1\uff1a<\/p>\n\n\n\n

\u3000\u3000\u5feb\u624b\u8001\u94c1\u201c\u76f4\u6292\u80f8\u81c6\u201d\u7684\u70ed\u60c5\u5e76\u672a\u51cf\u9000;\u76f8\u8f83\u6296\u97f3\uff0c\u5feb\u624b\u8d85\u5934\u90e8\u8d26\u53f7\u8868\u73b0\u66f4\u62a2\u773c\uff0c8\u4e2a\u8d5e\u5373\u80fd\u6536\u83b71\u4e2a\u8bc4\u8bba\u3002 \u5177\u4f53\u5bf9\u5e94\u5230\u4e92\u52a8\u70ed\u8bcd\u4e2d\uff0c\u53d1\u73b0\u65e0\u8bba\u662f\u6296\u97f3\u8fd8\u662f\u5feb\u624b\uff0c\u7528\u6237\u5bf9\u4e8e\u559c\u6b22\u7684\u5185\u5bb9\uff0c\u90fd\u4f1a\u79ef\u6781\u53d1\u58f0\uff0c\u4f46\u76f8\u6bd4\u4e8e\u6296\u97f3\u7528\u6237\u66f4\u7231\u83b7\u5f97 \u8ba4\u540c(\u6c99\u53d1\u3001\u7b2c\u4e00)\u3001\u8868\u8fbe\u611f\u8c22\uff0c\u5feb\u624b\u7528\u6237\u66f4\u613f\u610f\u8868\u8fbe \u201c\u4eb2\u5bc6\u201d\u548c\u8bf4\u51fa\u81ea\u5df1\u7684\u671f\u5f85\u3002<\/p>\n\n\n\n

\u3000\u3000\u7c89\u4e1d\u91cf\u4e0e\u7c89\u4e1d\u7c98\u6027\u53c8\u4fdd\u6301\u7740\u600e\u6837\u7684\u5173\u7cfb?\u6570\u636e\u663e\u793a\uff0c\u6296\u97f3\u5448\u73b0\u51fa\u7c89\u4e1d\u57fa\u6570\u8d8a\u5c0f\uff0c\u8d5e\u8bc4\u6bd4\u6bd4\u503c\u8d8a\u5c0f\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n

\u3000\u3000\u5373\uff1a\u7c89\u4e1d\u91cf\u8d8a\u5c0f\u7684KOL\uff0c \u7c89\u4e1d\u4e92\u52a8\u6df1\u5ea6\u8d8a\u597d;\u800c\u5feb\u624b\u8d5e\u8bc4\u6bd4\u6bd4\u503c\u8868\u73b0\u6700\u4f18\u7684\u4e3a\u8d85\u5934\u90e8\u8d26\u53f7(\u7c89\u4e1d\u91cf 1000w+)\uff0c\u6bcf8\u4e2a\u8d5e\u5373\u53ef\u5e26\u67651\u4e2a\u8bc4\u8bba\uff0c\u8bf4\u660e\uff1a<\/p>\n\n\n\n

\u3000\u3000\u5feb\u624bKOL\u901a\u8fc7\u201c\u5185\u5bb9\u201d\u548c \u201c\u4eba\u201d\u5efa\u7acb\u8d77\u7684\u4fe1\u4efb\u5173\u7cfb\uff0c\u5e76\u4e0d\u4f1a\u56e0\u4e3a\u7c89\u4e1d\u91cf\u589e\u52a0\u800c\u7a00\u91ca;\"\"\u25b2 \u56fe\u6e90\uff1a\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b<\/p>\n\n\n\n

\u3000\u30002<\/strong> \u3001\u5e74\u5ea6\u589e\u7c89\u54c1\u7c7b\uff1a\u6296\u97f3\u504f\u5782\u7c7b\uff0c\u5feb\u624b\u8d70\u5411\u591a\u5143\u5316<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e0d\u540c\u7684\u5185\u5bb9\u5728\u5feb\u624b\u4e0a\u7684\u751f\u5b58\u7a7a\u95f4\u7565\u6709\u4e0d\u540c\u3002<\/p>\n\n\n\n

\u3000\u3000\u7814\u7a76\u5e74\u5ea6\u589e\u5e45\u6700\u5feb\u7684KOL\u5185\u5bb9\u7c7b\u578b\uff0c\u53d1\u73b0\u6296\u97f3\u8d8a\u662f\u201c\u5c0f\u201d \u7684\u5782\u7c7b\uff0c\u6570\u91cf\u589e\u5e45\u8d8a\u5927\uff0c\u4ee5\u6c7d\u8f66\u3001\u7f8e\u98df\u3001\u7f8e\u5986\u6700\u4e3a\u5178\u578b;\u5feb\u624b\u201c\u5c0f\u201d\u7c7b\u522b\u63d0\u5347\u5e45\u5ea6\u76f8\u8f83\u6296\u97f3\u5c0f\uff0c\u4f46\u591a\u5143\u5316\u8d8b\u52bf\u4e0d\u53ef\u6321\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u65e0\u8bba\u662f\u6296\u97f3\uff0c\u8fd8\u662f\u5feb\u624b\uff0c\u6765\u81ea\u5404\u9886\u57df\u7684\u79cd\u8349\/\u6d4b\u8bc4\u7c7b\u8d26\u53f7\u5747\u5728\u53cc\u5e73\u53f0\u5feb\u901f\u589e\u957f\u3002\u8fd9\u4e0e\u5e73\u53f0\u52a0\u5f3a\u7535\u5546\u5c5e\u6027\u800c\u5f15\u8d77\u5168\u6c11\u5e26\u8d27\u4e0d\u65e0\u5173\u7cfb\uff0c\u6b64\u5916\u77e5\u8bc6\u8d44\u8baf\u3001\u6587\u5316\u827a\u672f\u7c7b\u8d26\u53f7\u4e5f\u589e\u5e45\u8fc5\u901f\u3002\"\"\u25b2 \u56fe\u6e90\uff1a\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b<\/p>\n\n\n\n

\u3000\u3000\u589e\u7c89TOP500KOL\u7684\u5185\u5bb9\u7c7b\u578b\u4e5f\u91ca\u653e\u51fa\u4e00\u4e2a\u91cd\u8981\u4fe1\u606f\uff1a\u641e\u7b11\/\u5267\u60c5\u7c7b\u8d26\u53f7\u5747\u5360\u636e\u6296\u97f3\u3001\u5feb\u624b\u589e\u7c89\u6700\u5feb\u7684\u5185\u5bb9\u8d5b\u9053\u3002\u76f8\u8f83\u4e8e\u6296\u97f3\uff0c\u5feb\u624b\u7684\u5267\u60c5\u7c7b\u589e\u7c89\u8868\u73b0\u4e0d\u53ca\u6296\u97f3\uff0c\u5360\u6bd4\u4e3a24.89%\u3002\"\"\u25b2 \u56fe\u6e90\uff1a\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b<\/p>\n\n\n\n

\u3000\u30003<\/strong> \u3001\u8ba2\u9605\u6a21\u578b\uff1a\u4ef0\u671b\u8ffd\u968f\u4e0e\u5206\u4eab\u966a\u4f34<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u5728\u8bc4\u8bba\u91cc\u90fd\u8bf4\u4e86\u4ec0\u4e48?<\/p>\n\n\n\n

\u3000\u3000\u5361\u601d\u6570\u636e\u7edf\u8ba1\u5230\uff0c\u559c\u6b22\u3001\u4e0d\u9519\u3001\u5389\u5bb3\u3001\u652f\u6301\u7b49\u51fa\u73b0\u5728\u4e86\u5e74\u5ea6\u9ad8\u9891\u8bc4\u8bba\u8bcd\u6c47\u4e2d\uff0c\u201c\u7f8e\u5973\u201d\u3001 \u201c\u53ef\u7231\u201d\u3001\u201c\u6f02\u4eae\u201d\u4ecd\u7136\u662f\u53cc\u5e73\u53f0\u7528\u6237\u5173\u6ce8\u7126\u70b9\uff0c\u65e0\u8bba\u662f\u5728\u6296\u97f3\u8fd8\u662f\u5feb\u624b\uff0c\u7528\u6237\u5bf9\u4e8e\u559c\u6b22\u7684\u5185\u5bb9\uff0c\u90fd\u4f1a\u79ef\u6781\u8868\u8fbe\u81ea\u5df1\u7684\u6001\u5ea6\u3002<\/p>\n\n\n\n

\u3000\u3000\u6b64\u5916\uff0c\u968f\u7740\u5267\u96c6\/\u5c0f\u5267\u573a\u5185\u5bb9\u589e\u591a\uff0c\u53ca\u76f4\u64ad\u5e26\u8d27\u5728\u53cc\u5e73\u53f0\u5174\u8d77\uff0c\u201c\u50ac\u66f4\u201d\u3001\u201c\u591a\u5c11\u94b1\u201d\u4e5f\u6210\u4e3a\u4e86\u7528\u6237\u5173\u6ce8\u70b9\u3002\"\"\u25b2 \u56fe\u6e90\uff1a\u300a2020\u77ed\u89c6\u9891\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b<\/p>\n\n\n\n

\u3000\u3000\u800c\u7528\u6237\u62a2\u5360\u8bc4\u8bba\u533a\u524d\u6392(\u201c\u524d\u6392\u3001\u6c99\u53d1\u201d)\uff0c\u8ffd\u6c42\u7b2c\u4e00\u65f6\u95f4\u8bc4\u8bba(\u201c\u7b2c\u4e00\u201d)\u7684\u884c\u4e3a\uff0c\u4e0e\u72ed\u4e49\u7684\u201c\u7c89\u4e1d\u201d\u76f8\u4f3c\uff0c\u6296\u97f3\u4e0a\u7684\u8ba2\u9605\u53cc\u65b9\u7684\u5173\u7cfb\u66f4\u503e\u5411\u4e8e\u4ef0\u671b\u548c\u8ffd\u968f\u3002<\/p>\n\n\n\n

\u3000\u3000\u518d\u770b\u5feb\u624b\uff0c\u201c\u597d\u4e45\u4e0d\u89c1\u201d\u201c\u652f\u6301\u201d\u7b49\u591a\u51fa\u73b0\u4e8e\u793e\u4ea4\u573a\u666f\u4e2d\uff0c\u76f8\u6bd4\u6296\u97f3\uff0c\u5feb\u624b\u4e0a\u8ba2\u9605\u53cc\u65b9\u7684\u5173\u7cfb\u5219\u53ef\u4ee5\u6982\u62ec\u4e3a\u5206\u4eab\u4e0e\u966a\u4f34\u3002<\/p>\n\n\n\n

\u3000\u30004\u3001\u5e7f\u544a\u6295\u653e\u6765\u6e90\u4e0e\u6295\u653e\u5bf9\u8c61<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4ece2019\u5e74\u5361\u601d\u6570\u636e\u6240\u91c7\u96c6\u7684\u6295\u653eKOL\u6700\u591a\u7684\u5e7f\u544a\u4e3b\u884c\u4e1a\u770b\uff1a\u7f8e\u5986\u65e5\u5316\u5728\u6296\u97f3\u6295\u653e\u6700\u591a;\u7535\u5546\u5e73\u53f0\u5728\u5feb\u624b\u6295\u653e\u6700\u9ad8\u3002\u800c\u4ece\u6295\u653e\u54c1\u724c\u6240\u5c5e\u884c\u4e1a\u96c6\u4e2d\u5ea6\u770b\uff1a<\/p>\n\n\n\n

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